Post on 18-Dec-2015
transcript
CONFIDENTIAL
July 2007
3COM and LineSider bring OverDrive
toManaged Service Providers
2
CONFIDENTIAL
LineSider and 3COM
Who is LineSider?
LineSider is an industry leading provider of IP service management software. Our systems enable new revenue for service providers while significantly reducing the cost and complexity of networks for enterprises. Who is 3COM?
3COM is a leading provider of secure, converged voice and data networking solutions that reduce network complexity and cost for businesses of all sizes.
3
CONFIDENTIAL
Our Business Value for MSPs Revenue Generation
– Launch managed service products with minimal operational personnel and infrastructure.
– Quickly create “sticky services” with our unique network policy management engine.
– Highly flexible architecture simplifies the roll-out of innovative and high-value managed services
– Optional deployment using a SaaS model
Profitability– Managed service market is 13 billion today with a 24% CAGR*
– Fully automated control and management is capable of driving operating margins in excess of 60% (industry average is 40%-45%)*
– Able to support more revenue per operational headcount
– Reduce churn through automated customization of services (business policies)
4
CONFIDENTIAL
Element Management - It’s Time for a change
IT Business Challenges
– We have to connect 10 new sites to the network
– We have to converge our data, voice and video infrastructures to save costs…
– Can we do this with our current budget and staff?
Element management is now more complex
– Convergence
– Emerging Technologies
– Mobility
– Security
The IT Team
5
CONFIDENTIAL
Managed Service Providers Focus On Solving These Problems For The Enterprise… But Face Many Challenges Themselves
The same technology management and control problems faced by the enterprise are now the challenge for the MSP’s. MSP’s need better tools and technologies to provide the scale needed to maintain margins and customer satisfaction.
“Connect our sales team to our CRM system across our 10 offices”
“Connect our sales team to our CRM system across our 10 offices”
“Connect our two new sites to our existing network infrastructure”
“Connect our two new sites to our existing network infrastructure”
“I would like to make some changes myself… do you provide any self-care portal?”
“I would like to make some changes myself… do you provide any self-care portal?”
“I need to add 10 new users to my managed VOIP platform”
“I need to add 10 new users to my managed VOIP platform”
MSP
ACME Corp.
Widgets, Inc.
ABC, Inc.
Company X
Hold please while I jump to the command
line…
That is a manual change it may take
a while…
I’m sorry, our systems cannot do that at this time…
Our systems are busy right now this
may not be possible until tomorrow…
The provisioning system just can’t
do what we need…
6
CONFIDENTIAL
3COM and LineSider Solve This Problem For MSPs
“Connect our sales team to our CRM system across our 10 offices”
“Connect our sales team to our CRM system across our 10 offices”
“Connect our two new sites to our existing network infrastructure”
“Connect our two new sites to our existing network infrastructure”
“I would like to make some changes myself… do you provide any self-care portal?”
“I would like to make some changes myself… do you provide any self-care portal?”
“I need to add 10 new users to my managed VOIP platform”
“I need to add 10 new users to my managed VOIP platform”
MSP
ACME Corp.
Widgets, Inc.
ABC, Inc.
Company X
Done…anything else I can help
with?
This will just take a
second…
No problem… here is our self care
portal…
I just added the new users…anything
else?
This new system is amazing!!
Our MSP platform reduces churn and overhead while increasing revenue and margin through the automation of service management for multiple customers.
7
CONFIDENTIAL
For Managed Service Providers:
Provides the ability to graphically define business-level policy through administrative MSP portal.
Has a robust Policy Server that translates the business policy into specific CPE based services based on a persisted model of the customer’s communication infrastructure.
Uses a sophisticated network services repository and correlation engine to generate all configuration changes required to support requested services.
Has a provisioning engine that disseminates configs to appropriate devices across infrastructure.
Delivers real-time feedback on deployed services, available services and device status.
Maintains compliance through persisted policy-to-deployed service across the infrastructure for complete and comprehensive auditing and SOX compliance.
In addition to traditional device level status views, OverDrive has a unique top-down troubleshooting capability that looks at deployed policies, then the services supporting those policies and finally the devices hosting the services. This top-down approach provides faster problem identification and resolution.
Provides the MSP the ability to deliver a full featured customer self-service portal to customers.
8
CONFIDENTIAL
How OverDrive deliver Top-Down Full Policy Control
With OverDrive a single Policy request is automatically translated into multiple services that are defined, disseminated and initiated across the network without any manual intervention, reducing internal overhead.
The original Policy request is persisted within the network model so deployed services and configurations are always in compliance. Additionally, real-time feedback and status relating to active policies and services are available at all times.
The updates are pushed out to the PEPs and devices across the network for all
routing, VPN and firewall services.
“Please allow my sales team to access the new
CRM server…”
OverDrivePolicy
Server & Repository
The Policy request gets created through the MSP or customer portal.
The Policy request is translated into distinct service requirements and
configuration updates
The Policy is defined by the customer.
9
CONFIDENTIAL
OverDrive components
10
CONFIDENTIAL
3COM OSN Ready Routers
Open Services Networking (OSN) routers provide unique investment protection
OSN provides enhanced reliability for network-based Services
Standards-based architecture eliminates need for costly add-ons.
Flexible Family of Interface Cards
Comprehensive Router Protocol Suite
11
CONFIDENTIAL
Purchase options for OverDrive
A Software as a Service (SaaS) and service edge solution
– Offers quick start-up of services
– An optional buy-out provision over time
Purchase the complete OverDrive system platform
– OverDrive servers and software
– OverDrive edge devices as needed
12
CONFIDENTIAL
Typical OverDrive Deployment Architecture…
OverDrive Customer Portal
OverDrive Customer Portal
OverDrive Customer Portal
MSP Administrative Portal
Appliances Provide Complete Routing, VPN and Firewall Services.
Enterprise Firewall
OverDrive PEP Appliances Can Be Deployed Behind Enterprise Firewall To Deliver Managed Services Such As VOIP or Application Access/Management Inside The Enterprise.
OverDrive Policy Server
Workflow Engine
Policy Repository
Service Correlation
EngineP
rovi
sio
nin
g E
ng
ine
API
13
CONFIDENTIAL
OverDrive Integrates With Existing MSP Technologies…
Existing Element
Management System
Firewall
Router
VOIP
OverDrive Customer Portal
OverDrive Customer Portal
OverDrive Customer Portal
MSP Administrative Portal
Existing Billing System
Existing Order System
Other OSS System
Workflow Engine
Policy Repository
Service Correlation
Engine
Pro
visi
on
ing
En
gin
e
API
OverDrive Policy Server
Integration with existing element and network management systems eases internal system replacement, support and training costs.
Integration with existing OSS platforms helps the deliver and bill for services quickly and efficiently while reducing internal development costs.
Both customer and MSP portals are compatible with existing desktop technologies.
14
CONFIDENTIAL
OverDrive Can Be Delivered To The MSP As A Software Service…
OverDrive Policy Server
Workflow Engine
Policy Repository
Service Correlation
EngineP
rovi
sio
nin
g E
ng
ine
API
Linesider Server Farm
ACME Corp.
OverDrive Customer Portal
ABC, Inc.
OverDrive Customer Portal
MSP Administrative Portal
OverDrive Policy Enforcement Point
Appliance
Much lower cost of entry into the technology reduces MSP required CAPEX.
Rapid setup and configuration time requires days not weeks or months… translates to revenue.
All maintenance and support provided through LineSider reduces MSP required OPEX.
Can be in-housed at a later time with no impact to service... Gives MSP needed flexibility.
KEY BENEFITS:
15
CONFIDENTIAL
How MSPs make money with 3COM and LineSider
3COM’s converged service edge means low capex, rapid deployment and a wide array of service options
‘Sticky’ services reduce churn for existing and new customers via portal-based self-managed services and the ability to add new services over time
Provides a branded self-service portal for business users, enabling a tighter relationship between the MSP and their customer.
MSPs can enroll and activate customers quickly, driving early recognizable revenue.
Can be purchased as a software service hosted by LineSider allowing speedy time to market with minimal capital outlay.
3COM and LineSider provide MSPs with a fully integrated and converged suite of managed services for all classes of business customers