Cadca Blog Webinar

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A Webinar for the CADCA Institute, June 19, 2008

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BlogsBlogsFinding Your Coalition Voice

Expanding Your Coalition ChannelJune 19, 2008

Sue StineSr. Manager of Dissemination & Coalition RelationsCADCAsstine@cadca.org

LaDonna CoySocial Media & Virtual Learning

ConsultantLearning for Change, Inc.

coyenator@gmail.com

What We’ll Do Today• Define “Blog”? • Look at where blogs fit

in Social Media?• The Research says!• How blogs are being

used?• How to get started?

Do you remember …

Do you remember ….

Photo: anthonylibrarian

What do all have in common?

Photo: amber rhea

So, what’s a blog?

Photo: Kazze

What’s a Blog?

Which of the following do you currently do online?

A.Read blogs B.Comment on blogs C.Host a blog D.Not sure?

Why coalitions blog

Photo: yoshi

What is Social Media all about?

It’s about connecting.

No, it’s about community.

Isn’t it about Conversation?What about

openness

Nah, it’s about participation.

Social Media Pie

Video

AudioPhotos

Bookmarks

WikisSocialNetworks

Events

BlogsRSS

Photo: kevandem

The Social Media ∏

The Survey Said!

Photo: liz_com1981

• Creators • Critics • Collectors • Joiners • Spectators • Inactives

Which of these describes your online activity best?

What a Blog does for you?Photo: eggman

Flavors of Blogging

Photo: Steve Wampler

RANT!

OpEd

RecycleNewsInform

Photo: yoshi

What is Blogging about?

It’s about connecting.

No, it’s about community.

Isn’t it about Conversation?What about

openness

Nah, it’s about participation.

The Social Media Continuum

Photo: stop.down

CONNECT

LISTEN

OBSERVE

PARTICIPATE CONTRIBUTE

CREATE

COLLABORATEMANAGE

STEWARD

Reading & Commenting counts

Photo: Wade from Oklahoma

What’s changed?

Online is still about conversation.

It’s just with new tools.It’s just with new tools.Source: Kivilm

It’s still about relationships.

What’s the big deal about RSS?What’s the big deal about RSS?

Source: Lee Lefever, RSS in Plain English at http://www.youtube.com/watch?v=0klgLsSxGsU

Invest time searching Let info come to you!

RSS Readers are like …

Source: Lee Lefever, RSS in Plain English at http://www.youtube.com/watch?v=0klgLsSxGsU

Photo: Laura Fries Photo: ario_j

www.netvibes.com

Getting a Google Reader

Get an RSS Reader?

Offer …. Both emailAnd RSS

Where to get a blog?

FREE

Photo: minifig

$4.95

FREE

WordPress Blogger TypePad

Cost Free Free Starts $4.95

Templates

Page Widgets

Text Editor

Spell Checker

Link/Image

Emoticon

Audio

Video

Text Files

Images

Blog roll links

Search

RSS Feeds

Comments

Source: Blog Service Review, 2008 at http://blog-services-review.toptenreviews.com/

QUICK

COMPARISON

What would you blog about?Your Blog Name Here

Photo: caffeineslinger

Sue StineSr. Manager of Dissemination & Coalition RelationsCADCAsstine@cadca.org

LaDonna CoySocial Media & Virtual Learning

ConsultantLearning for Change, Inc.

coyenator@gmail.com

ResourcesBlog Service Reviews, 2008 at http://blog-services-review.toptenreviews.com/Photos by Flickr community at www.flickr.com Pew Internet & American Life Project http://www.pewinternet.org/Forrester http://www.forrester.com/rb/research Blogger (blogging platform) at www.blogger.com Typepad (blogging platform) at www.typepad.com Wordpress (blogging platform) at www.wordpress.org

Blog References: CADCA Institute at http://www.coalitioninstitute.org/ CADCA Institute Technology & Social Media Resources http://www.coalitioninstitute.org/Coalition_Resources/Technology/Technology.asp Missouri Youth/Adult Alliance (MYAA) at http://myaapreventuad.blogspot.com/ Oregon Partnership at http://opblog.wordpress.com/ Hartford Communities that Café at http://stumpuad.blogspot.com/ Common Craft Show at http://www.commoncraft.com/ Beth’s Blog Nonprofits and Social Media: http://beth.typepad.com Google Reader at http://reader.google.com Netvibes Reader at www.netvibes.com

Photo CitationsCreative Commons Photos from Flickr:Pony Express by km6xo http://www.flickr.com/photos/jshappell/150892964/Letter by anthonylibrarian http://www.flickr.com/photos/anthonylibrarian/1460783019/Paper mache fax here by amber rhea http://www.flickr.com/photos/amberlrhea/2069631221/ Sending email by enfa http://www.flickr.com/photos/enfa/38243429/ Outlook by matt brett http://www.flickr.com/photos/mattbrett/155612494/ Dog photo by Kazze: http://www.flickr.com/photos/kazze/289620863/ Photo dogs splashing: http://www.flickr.com/photos/niwru/1102144588/ Photo Sweet Potato Pie: http://www.flickr.com/photos/kevandem/259765596/ Photo: liz_com1981 at http://www.flickr.com/photos/bettyspics/2398443150/ Forrester 12-21 survey http://niallfiles.com/public/images/forrester/activities.png Forrester Report : http://www.akkamsrazor.com/wp-content/uploads/2007/06/participation.PNG Anchor: http://www.flickr.com/photos/eqqman/41365980/ Photo by Steve Wampler http://www.flickr.com/photos/sgw/2178907447/ Merry-go-Round Photo: http://www.flickr.com/photos/stopdown/487027583/ Horseshoe photo http://www.flickr.com/photos/wadefromoklahoma/1757398157/ Screen grab from Common Craft Show, RSS in Plain English on YouTube http://www.youtube.com/watch?v=0klgLsSxGsU Photo minifig: http://www.flickr.com/photos/minifig/375779781/in/set-1195846/ Concrete ideas photo by caffieneslinger http://www.flickr.com/photos/caffeineslinger/19257092/

This presentation is licensed under CREATIVE COMMONS. This means you can use this presentation, or parts thereof, as long as you give appropriate attribution and make your results available under this same license. This license prohibits using this presentation for commercial purposes. A list of citations and links is included for your reference and use.

Suggested Attribution: Source: The CADCA Institute Social Media Webinar Series, June 2008 with guest presenter and prevention partner LaDonna Coy, Learning for Change, Inc.