CaKa T- SHIRTSMeasuring the Effectiveness of the Marketing

Activities

AIDA TechniqueATTENTION Marketing must first attract the customers’ attention to

the product. Customers become aware of a product and know it is available.

INTEREST Then, marketing must create an interest in the product. Customers will develop an interest in the product.

DESIRE Next, marketing must develop a desire to own or have the product so that customers actively want the product.

ACTION Finally, marketing must prompt action to purchase, create an image in the minds of the customer, and check out the responses, product overlaps etc.

Evaluevation of the Lead Generation Plan

• Poster ads• Handouts• Video Advertisements• Complimentary Gifts• Social Media Marketing

Introduction Ads

Introduction Ads

GROWTH STAGE ADS

Poster Ads

• Led to Brand Awareness and Positioning• Back up to Direct Response.• Creative + Perfect Placement of Posters• Mind Sharing

Handouts

• Led to opening Conversations.• Getting Attention.• Helped to Create Lasting Impression.

Video Ads

• Good vibes created.• Led to Mind Sharing.• Comparison to Competitors.• Created very Strong and Lasting Impression.

Complimentary Gifts

• Created Synergy• Increased Loyalty• Increased Interest• Reinforced Product Messages.

Social media Marketing

• Reaching to Unknown People.• Brand Awareness and Positioning.• Easy to Access.• Instant Response.• Can be seen anytime, anywhere.

OVER TO YOU