Title The Cake Hole.

Brief Packaging and branding for a small cake shop using glueless construction

Designer Hannah Jackson

Specifications Twocolours+stock,100%FSCstock.

Duration Twoweeks

Highlighting the details and the glueless construction method used to create the packaging.Theboxesareheldtogetherusingpaperflapsinsteadofadhesiveandareabltobeunfoldedcompletelyflatwitheaseforrecycling/disposalwithouttheriskofanyharmfulchemicalsescapingintotheenvironment.

Highlightingtherangeofflatcakeboxesavailableforlargercakes.Theyareallconstructedwithouttheuseofadhesivesusingpapertabs.

Illustratingthesquareformatoftheshoppingbagsgiventocustomerswhentheypuchasethehandlelessflatcakeboxes.Theyaresquarebottomedandsizedtotheboxessothattheycansitflatatthebottomofthebagandnohavetobeturnedontotheirsidetofitintotheshoppingbag.

Stationeryforthecompanyimplementingthelogoacrossabusinesscard,letterhead,complimentsslipandpostalenvelope.

Aproposalforthewebpresenceofthecompanythroughawebsiteincludinganonlineorderformtoplaceorderstoeitherbedeliveredorpickedupin-store.

An‘athome’cakemixkitwithwhichtomakeCakeholeRecipesathomeandproposal spreads for a miniature recipe book.

Proposalforashopfrontaswellasstaffuniformincludingabrandedapronandname badges for all staff members.