Everything Old is New Again:The Fundamentals of Fundraising in

the Digital World

Fundraising 1.0

EventsDirect Response/

Annual

Major &

Planned Gifts

Services &

MembersOnline

Fundraising & Revenue Programs

Telephone

Mail

In-Person

Prospects

E-mail?

Fundraising 2.0

EventsDirect Response/

Annual

Major &

Planned Gifts

Services &

Members

Fundraising & Revenue Programs

Telephone

Mail

In-Person

Prospects

Online

EVERYTHING OLD IS NEW AGAIN

STEP ONE

Be a good fundraiser

Build a Campaign

Tell a compelling story.What’s your story?

EVERYTHING OLD IS NEW AGAIN

STEP TWO

Be a good fundraiser.

Be a better marketer.

EVERYTHING OLD IS NEW AGAIN

STEP THREE

Let go

Keep your messaging strong, consistent.

EVERYTHING OLD IS NEW AGAIN

STEP FOUR

Make mistakes…

…get data

Rationalizing Social Media:

The Cost-Benefit Analysis of Fundraising Through Social Media

Social media (n) –

1. What journalists become after a few drinks

2. The universe of online tools, mostly free, that

allow individuals and organizations to share

their stories, updates, news, and keep up-to-date

on the goings-on of others.

“The donor is bothering

me…”

- You and your staff’s time: researching, communicating, listening, planning, doing, exploring

- Consultants, experts, contractors

- Technology

- Promoting: graphic design, advertising, print outreach (direct mail, newsletters)

ROI

ROE