BALANCING THE CUSTOMER EXPERIENCE & FRAUD PREVENTION IN DIGITAL CHANNELS

#FraudSummit10

Chief Data OfficerCallcredit Information Group

Opening RemarksMARK DAVISON

THEMES THAT ARE MOVING OUR MARKETPLACE

Consumer awareness

Data

Regulation

Decisioning ecosystem is

evolving

THE MODELS ARE SHIFTING

New Sources• Device• ‘Me’• Other consumers• Open data• Increasingly

granular

Existing Data• High integrity• Very tied to physical

identity New ways to make

decisions

THE FAMILIAR CHALLENGE

Matching level of security with impact of fraudlayering simple checks to create confidence

This is becoming harder as we empower the consumers more, we also give them the ability to do daft things

Minimise Fraud

Maximise Pass Rate

SOCIAL MEDIA

Upgrading KBAAdding new challenge and response questions based on social network, including visual ones

Dark web monitoringTo ensure personal details have not been compromised

Proving identityProviding depth and content to thin files, defeating synthetic ID fraud

Personal reputationprotectionFor both consumers and their families

THE FAMILIAR CHALLENGE

IMEI

Location

Registered Accounts

INDIVIDUAL ASPECTS

Email Voice Fingerprint Face

Pre Sales & Delivery DirectorCallcredit Information Group

ROB COX

Interactive Fraud PlatformRobert Cox

Fraud Platform Elements

Customer Interaction Data / Service Decisioning

Workflow

Fraud Checks availableTag Service ID/AML Anti

ImpersonationFraud

ML Call ML BK Bank CL Card EM Email DI Device (IMEI) DP Device (Profile) MO Mobile # DV Document Validation SE Selfie check 3D CallValidate 3D (KBA) BC Bank Connect FR Fraud data AD NCOA PO Postal

Example Journey (Workflow)

Download App Device ok? Capture email EMDI / DP

Email ok?Doc Capture

Driving licenceBank Card

ML / BK / CL / MO

Data CaptureBank Details

Mobile #

Checks ok?Selfie

3D3D KBA

Fail

Suspicion

Pass

Fail

Fail

ALL OK

PostalFallback

SE

Chief Marketing OfficerYoti

CHRIS FIELD

Tackling fraud effectivelywithout sacrificing usability?

What’s the size of the problem?

- CIFAS FraudScapeReport 2016

What’s the size of the problem?

‘Fraud forces 5m to cancelcredit cards last year’(The Times, 19th September)

ow many of us use the same password more than once?

How well do we protect ourselves?

How do businesses tackle ID fraud now?

In person

Becoming less and less appropriate…

Can unqualified staff do the checks?

And do they always store them correctly?

Online, knowledge based systems

Easier for consumers•• Removes reliance on internal staff

BUT…

Do users like doing this?•

How many ‘false negatives’ are there?•

Could someone else know enough about me?•

How do we really know who people are?•

Biometrics

Match faces to documents•

Use multiple tools for strong authentication•

It’s what people want…•

BUT…

Is it always easy enough for people to use?•

Do people want to do it again and again?•

Is it really that robust?•

What if…?

I could verify myself once and then use it•

whenever I need to proof my ID?

A bit like a passport?•

But without the complexity of needing a•

Visa each time?

This is where Yoti started our journey

Prove who you are, simply by beingyourself…

!

!

!

No more carrying around documentsNo more form filling

No more passwords

Make it easy and free for individuals

And easy for companies to get started

17

Here’s one I did a few mins ago…

Integrate into apps and websites

Give people plenty of reasons to use it

Prove their age Know who theyonline

meet

Prove their ID, online and offLogin to websites

Businesses proving their ID to customers

We talk a lot about how businessescheck customers but…

How do customerson the other end of

really know it’s a real businessthe phone or even at the door?

•

Should businessescustomers as well?

not be proving themselves to•

Adding organisational attributes to identities

Adding other attributes to identities

Tackling fraud - integrity of documents

Tackling fraud - ensuring ‘liveness’

Tackling fraud - keeping data secure

Clear set of guiding principles

! Encourage personal data ownership

! Enable privacy and anonymity

! Keep sensitive data secure

! Keep our community safe

Be transparent and accountable!

! Make Yoti available to anyone

Be good and do the right thing!

27

Any questions?

chris@yoti.com

www.yoti.com

@getyoti