CALPACT Webinar: Using Infographics and Data Visualization

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Interested in learning how to transform data or complex, hard to understand information into something more visually appealing and meaningful? Or how to use tools and techniques to more successfully communicate critical information? In this webinar, the fourth session in the latest 21st Century New Media Series from CALPACT and CHL at UC Berkeley's School of Public Health, join Sheila Baxter and Leslie Safier from Healthy Communities Institute and Leslie Yang, from Awasu Design, as they share how they're using data visualization tools and infographics to innovatively communicate data that matters in a clear and creative way. Enjoy these slides from the training! Listen to the webinar here: http://cc.readytalk.com/play?id=5pq7nu View the webinar resources here: http://www.slideshare.net/SPHCalpact/calpact-webinar-using-infographics-and-data-visualization-resources To learn more about this series, please visit: http://chl.berkeley.edu/events/newmedia/2014-new-media-trainings/sessions.html Follow Us on Twitter: @CALPACT Facebook: http://www.facebook.com/CALPACTUCB Website: www.calpact.org

transcript

Welcome to the Webinar!

New Media Best Practices: Using Infographics and Data Visualization

We will begin shortly…

Today you’ll be hearing from…

Leslie  Yang  Associate  Experience  Designer  

Awasu  Design  

Lisa  Peterson  New  Media  Educa:on  Specialist  

CHL/CALPACT  

Leslie  Safier  Director  of  Research  

Healthy  Communi:es  Ins:tute  

Sheila  Baxter  Director  of  Business  Development  Healthy  Communi:es  Ins:tute  

Agenda •  Review of session objectives •  Housekeeping •  Sheila Baxter & Leslie Safier ~ Healthy Communities

Institute (HCI) •  Leslie Yang ~ Awasu Design •  Conclusion

Objectives •  Understand  how  infographics  and  data  visualiza:on  have  

been  used  to  communicate  complex  informa:on    •  Iden:fy  :ps  for  telling  stories      •  Learn  strategies  for  choosing  the  right  tools  to  use        

Tweet the event!

Use  #calpactNM14    

Healthy Communities Institute

Leslie  Safier  Director  of  Research  

Healthy  Communi:es  Ins:tute  

Sheila  Baxter  Director  of  Business  Development  Healthy  Communi:es  Ins:tute  

CALPACT New Media Best Practices:

Using Infographics and Data Visualization

Webinar

May 22, 2014

Sheila Baxter, MPH ‘10 Director of Business Development West/Central Region Healthy Communities Institute

Leslie Safier, MPH ‘10 Director of Research Healthy Communities Institute

Data Visualization Basics 8

Word cloud developed by WordleTM : http://www.wordle.com

9

Credit: John Snow, On the Mode of Communication of Cholera.

Early Data Visualizations

•  Develop the Story

•  Gather and Organize Your Information

•  Create and Iterate

10

Process Overview

Always Maintain the Integrity of Your Data

11

Source: “America’s Newsroom”. Fox News Channel. 31 Mar. 2014. Television.

Source: Gibson, K. (2013 September 24). Black leaders at Purdue find support, recruitment to be community based. Retrieved from http://purdueexponent.org

Healthy Communities Institute Overview

•  Mission ‒  Improve the health, vitality and environmental sustainability of communities,

counties and states •  Headquarters

‒  Berkeley, California •  Problem/Approach

‒  Health data is decentralized ‒  Centralize, make understandable, lead to informed action

•  Solution Healthy Communities Institute’s Platform ‒  Provide population health indicator dashboards, geomapped health risk “hotspots,” best practice sharing and evaluation tools

‒  Users: health systems and hospitals, foundations, health departments, collaboratives, any organization assuming risk of populations

•  National Relationships/Awards/ Coverage ‒  2012 Health and Human Services Award: Best Community Health App ‒  2011 Health and Human Services Award: MyHealthyPeople - Helping Attain The

Health Goals Of Healthy People 2020 ‒  VHA and CHA National Agreements ‒  100+ million lives in the United States XXX

• 100 – 200 indicators • Color coded • Constantly updated

Community Dashboard

• 2000 in database • Programs & policies • Evaluation-based

Promising Practices

• Form working groups • Set local goals • Manage achievement

of objectives

Initiative Centers • HP 2020 Tracker • Local Priorities tracker • Comparative and

longitudinal evaluation

Evaluation &Tracking

System Capabilities

XXX

San Francisco Citywide Cost Savings and Reduction of ED Overcrowding

due to Alcohol Abuse

14 XXX mm

San Francisco ED Rates: Alcohol Abuse

and

XXX m

Growing Problem

and

XXX m

San Francisco ED Rates: Alcohol Abuse Map

and

XXX m

The Citywide Solution

and

1. 50 San Francisco Stakeholders came together 2. Sober and Respite Center created 3. Van service provides transport from police

or with ambulance crew hand-off 4. 10-14 inebriates diverted from EDs everyday

XXX m

Financial Benefits

and

Operates 24/7 •  Daily operating cost: less than $2,700/day

(ambulance ride and ED visit) •  Annual operating cost: $1 million/year •  Approximate value cost avoidance: $9 million/year

XXX m

A Creative Solution

and

Success •  Reduced citywide costs for chronic public inebriates Ingredients that Solved the Problem •  Statewide Hospital data tell the story •  Multi-sector collaborative and citywide solution

XXX m

The HCN System

Thank You!

For more information

Sheila Baxter Sheila.Baxter@healthycities.org Leslie Safier leslie@healthycities.org Healthy Communities Institute http://www.healthycommunitiesinstitute.com/ Sample Client Sites Douglas County: http://www.douglascohealth.org/ St. Mary Medical Center : http://www.stmaryhealthcare.org/CommunityHealthDataandResources Alameda County: http://www.healthyalamedacounty.org/

HCI Platform System

XXX

•  Develop the Story ‒  What story are you trying to tell? Consider what data is necessary to support

your story. ‒  What questions will your visualization allow you to explore or answer? ‒  Why will users be viewing or interacting with the visualization?

•  Gather and Organize Your Information ‒  Think about the best ways to summarize your spreadsheets. ‒  Consider your primary audience and their data literacy. ‒  Determine what information is critical for understanding. ‒  Use tools such as color, iconography and typography to display critical

information. •  Create and Iterate

‒  Sketch out early ideas. ‒  Get feedback early and often. ‒  Keep your purpose and user in mind. ‒  Maintain the integrity of the data through scales, legends, and display. ‒  Simplify!

Process Summary

22

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Data Visualization Tools and Resources*

Books •  Few, Stephen. (2009) Now You See It. Oakland, CA: Analytics Press. •  Tufte, Edward. (1983). The Visual Display of Quantitative Information.

Cheshire, CT: Graphics Press. Background Information

•  Duke University Libraries. Introduction to Data Visualization. http://guides.library.duke.edu/vis_types

•  Anne K. Emery. The Dataviz Design Process: 7 Steps for Beginners. http://annkemery.com/dataviz-design-process/

Tools •  Fast Company Magazine. 30 Simple Tools for Data Visualization.

http://www.fastcodesign.com/3029239/infographic-of-the-day/30-simple-tools-for-data-visualization

•  Google Fusion Tables.https://support.google.com/fusiontables/answer/2571232

•  Tableu Public. http://www.tableausoftware.com/public/ •  Many Eyes. http://www.manyeyes.com

*This is by no means an exhaustive list. It contains information we came across while developing this presentation that may be useful to you.

24

Data Visualization Tools and Resources (pg 2)*

*This is by no means an exhaustive list. It contains information we came across while developing this presentation that may be useful to you.

Inspiration •  The Guardian. http://www.theguardian.com/data •  Information is Beautiful. http://www.informationisbeautiful.net/ •  Flowing Data. http://flowingdata.com/ •  GE Data Visualization. http://visualization.geblogs.com/ •  NEWSVIS. http://newsvis.org/ •  Visual Complexity. http://www.visualcomplexity.com/vc/ •  Reddit Data is Beautiful. http://www.reddit.com/r/dataisbeautiful

Q & A for Sheila and Leslie • Send  a  ques:on  or  comment  using  the  chat  box  func:on  

• Click  “raise  hand”  buQon  to  be  taken  off  mute  and  ask  a  ques:on  verbally  

     

Leslie  Safier  Director  of  Research  

Healthy  Communi:es  Ins:tute  

Sheila  Baxter  Director  of  Business  Development  Healthy  Communi:es  Ins:tute  

Awasu Design

Leslie  Yang  Associate  Experience  Designer  

Awasu  Design  

Q & A for Leslie • Send  a  ques:on  or  comment  using  the  chat  box  func:on  

• Click  “raise  hand”  buQon  to  be  taken  off  mute  and  ask  a  ques:on  verbally  

   

Leslie  Yang  Associate  Experience  Designer  

Awasu  Design  

Speaker Contact Information

Sheila  Baxter  

Sheila.Baxter@healthyci:es.org    

Leslie  Safier    leslie@healthyci:es.org  

 Leslie  Yang  

Leslie.yang@gmail.com  

     

What action step will you take after the webinar? •  What do you think you can do in the next month to

further your goals with infographics & data visualization? •  Let us know ~ we’d love to check back with you and hear how

it’s going! •  We appreciate your feedback!          

Thank you!

Questions? Contact us at sphcalpact@berkeley.edu

Learn more about other trainings:

http://chl.berkeley.edu/events/newmedia/2014-new-media-trainings/sessions.html