Campaign Monitor Holiday Webinar (2015)

transcript

Tis’ the Season for Email Marketing

Ros HodgekissCampaign Monitor@yarrcat

Ros HodgekissCampaign

Monitor@yarrcat

• Why Email?

• Planning Essentials

• 8 Ways to Engage with your Holiday Email Campaigns

• Q&A

Agenda

Simple and elegant email marketing for business

Simple & easy to get set up

Design-oriented and modern

Built for business with 24/7 support

Loved by 2 million marketers at 150,000 companies around the world

Small to medium growing busi-

nesses

Small teams within big com-

paniesCreative Agen-

Our customers come from all types of backgrounds

Why email?Email is alive and well. Let’s talk about how email can bring

massive ROI to your business during the holidays.

Email makes for a very happy holidayEmail’s business impact is heightened during the holiday season

• Email is 40 times more effective at acquiring new customers than Twitter and Facebook combined.

• Last year more than 1.6 billion people made at least one purchase based on promotional email.

• For every dollar invested in email, the average return is $44.25 – 4400%.

• Email marketing drove 27.3% of online sales during the holidays last year.

Holiday emails come in many different packages

The competition is stiff, so make sure your email stands out

Planning EssentialsGive your holiday email marketing a flying start

Your holiday email marketing checklistDon’t forget to cross these items off your list

Create your Holiday Email Calendar Develop your content strategy Plan ahead Use a mobile mindset

Your holiday email marketing checklist

Create your Holiday Email Calendar Develop your content strategy Plan ahead Secure approvals & create campaigns Select your lists carefully Schedule your campaigns Use a mobile mindset

Don’t forget to cross these items off your list

Your holiday email marketing checklist

Create your Holiday Email Calendar

Develop your content strategy Plan ahead Use a mobile mindset Over 50%+ of opens on mobile

devices

Don’t forget to cross these items off your list

8 Ways to Engage During the HolidaysA showcase of great holiday ideas and inspiration

1. Delight your customers with Holiday pizazzUse seasonal backgrounds, logos, and animation to get customers in the spirit

2. Prepare your audience for the holiday rushOver-communicate about what’s coming, whether it’s content or shipping deadlines

3. Stand out with useful, valuable contentGift guides, holiday specials, recipes, and tips are fun content ideas

#Protip: Use our Salesforce Integration or GetFeedback to funnel subscriber information into your lists.

3. Stand out with useful, valuable content#Protip: Use our Salesforce Integration or GetFeedback to funnel subscriber information into your lists.

Gift guides, holiday specials, recipes, and tips are fun content ideas

4. The time to buy is NOW!Leverage timely promotions and holiday countdowns to drive revenue

#Protip: Use automation to set up a series of emails like a “10 day gift guide” or “12 days of deals”

5. Invite your audience to visit your storeUse location segments to promote store visits or events

#Protip: Segment your list by geo-location so you target customers actually near your store

6. Grow your email list in your storeProactively build healthy email lists – online and offline

More than just forms:• Enlist (iOS app)• POS / CRM Integration• Social Channels

7. Never miss a marketing opportunity Transform transactional emails into valuable marketing & branding opportunities

#ProtipRun your marketing and transactional emails on the same platform

8. Make the next interaction better than the lastUse post-purchase surveys to start a dialogue between you and your customer

Takeaways

Ros HodgekissCampaign

Monitor@yarrcat

• Sending email is a surefire way to achieve success

• Plan ahead

• Learn from our 8 ways to engage

Holiday Takeaways

What’s next?

Questions

Thank You!

Ros Hodgekiss@yarrcat