Seaun Eddy Jackson Foley Chris Erlendson Taha Bakhtiyar Rienzi Gokea

Team 3Day 5

Interviews: 89

Survey Monkey: 70

Day 1

Canvas

CanvasStudents buy items at discount

Sell used items instead of donating or disposing

Efficiency, safety, convenience

Students andYoung adults,College affiliates

Advertising companies

College campus, word of mouthSocial MediaCustomer Referrals

Guerilla MarketingMobile & Web channelsGoogle

Site maintenance, security, scaling

Customer acquisition & retention & support

Web/Tech Infrastructure

MarketingServer maintenance

SchoolsStudent clubsRetailersTech users

Suppliers:StudentsMongoDB/Heroku

Marketing Channels

VC – Labor, marketing, servers, customer acquisitionFixed – Tech, infrastructure

3-5% fee per transactionData salesAdvertisement revenue

The Good

Refined customer segments

Adopted “Get Keep Grow” for customer relationships

Confirmed “local” need, “exclusivity” need, “instant Gratification” need

Likely purchases: Furniture Appliances Bikes Tickets

People don’t want to rent

Women uncomfortable with Craigslist

People throw away valuables at the end of the year

The Bad

Value Propositions still vague

Other segments rudimentary at best

Day 2

• Higher education

• Student clubs

• Retailers• Tech users

Suppliers:• Students• MongoDB/• Heroku

• Marketing • Channels

• Web/Tech • Infrastructur

e• Marketing• Server

maintenance

Site and server maintenance, security

Scaling

Marketing

• Guerilla Marketing

• Mobile & Web channels

• Google

• VC – Labor, marketing, servers, customer acquisition

• Fixed – Tech, infrastructure

• 3-5% fee per transaction• Data sales• Advertisement revenue

Students who want to buy

itemsStudents who want to sell

items: Students with

extra stuff, students leaving

campus for short/long

termsArchetypes:• International &

visiting students+

• Dormites +• Freshmen +• Senior +• Young adult 18–

35 • Income < 100K• People who live

off campus• Advertising

Agencies

Get: Word of mouth, guerilla

marketing, Social Media

Keep: Customer support, risk

management, advertisement

Grow: New Phase

Buyers: Cheap, at a

discount

Sellers:

Local platform to sell +

More efficient, safe, and

convenient than Craigslist

Have a better option than donating or disposing

Customer Segments:

Freshmen, Seniors, International, Visiting

students

DISCONNECT! Buying at the

beginning of the year, selling at the

end of the year

PANIC ENSUES!

Proposed ways to tap seasonal market

Pawn Shop

Buy and Sell to retailers

(same day)

• Risk of investment capital

• Cost of storage• Cost of human

capital

PIVOTS?!?!

CampusDJs

CampusBikes

LiveSign

CampuShare

CampusWoks

SOLUTION 1: Leverage school storage space to reduce human capital

SOLUTION 2: Leave the problem hanging, acknowledging that isn’t our market

OR

Day 3

• Higher education

• Student clubs

• Retailers• Tech users

Suppliers:• Students• MongoDB/• Heroku

• Marketing • Channels

• Web/Tech • Infrastructur

e• Marketing• Server

maintenance

Site and server maintenance, security

Scaling

Marketing

• Guerilla Marketing

• Mobile & Web channels

• Google

• VC – Labor, marketing, servers, customer acquisition

• Fixed – Tech, infrastructure

• 3-5% fee per transaction• Data sales• Advertisement revenue

Students who want to buy

itemsStudents who want to sell

items: Students with

extra stuff, students leaving

campus for short/long

termsArchetypes:• International &

visiting students+

• Dormites +• Freshmen +• Senior +• Young adult 18–

35 • Income < 100K• People who live

off campus• Advertising

Agencies

Get: Word of mouth, guerilla

marketing, Social Media

Keep: Customer support, risk

management, advertisement

Grow: New Phase

Buyers: Cheap, at a

discount

Sellers:

Local platform to sell +

More efficient, safe, and

convenient than Craigslist

Have a better option than donating or disposing

International Dormites:-Frequently relocating high transactors+-Higher than avg. budget-age 17-23, M/F +Freshman Dormites:-High need, primary buyers+-Parent sponsored+-Highest LTV+-age 17-19, M/F+

Senior Dormites:-Possess disposable belongings Sellers+-age 21-23, M/F+

all other university affiliates+

Freshman Dormites:-Full spectrum of college requisites+-Cheap options to settle quickly on budget+-Long term solution for ad hoc needs+Senior Dormites:-Instant conversion of trash to cash+-No transport hassle+-No packaging/mailing hassle+

International Dormites:-No transport hassle+-Comfort of dealing with university affiliates+-Instant gratification+

e-commerce coupled with try before you buy+

Get: Flyering+, mailbox flooding+, social media advertising, emailing student clubs+

Keep: Wishlist alerts+, seasonal alerts+, support

Grow: Cloning on other campuses+, virality+-Campus Ambassadors+

-Website

-Mobile application

-Social Media pages+

-Campus Ambassadors+

- Tech dev team

-Server space

-Capital for advertising+

-3% charge per transactions conducted via our payment platform

-Advertising revenues from ad companies

-Long term plan to sell consumer behavior data

-Server costs

-Advertising costs

-Ambassador recruiting and remuneration

-Full time employee salaries

-Identifying New York schools and their student clubs+

-Recruiting Ambassadors+-Building Website and Mobile Application

-Creating marketing material

-Advertisers+

-School administration staff+

-Student clubs

-Server hosts

-Retailers

Get Strategy

Campus Ambassador

s

Campus

Swaps

Online Advertising

Student Clubs

Social Media PagesWebsite

MobileUsers

Mailbox Flooding

Orientation Canvassin

g

Flyering

Our Marketing Strategy:

-Advertise to U.S. higher education affiliated individuals via social media

-Advertise alongside search results for e-commerce buzzwords

-Recruit ambassadors to target users via indicated methods

-Flyer more frequently inside residence halls of target customers (freshman due to purchasing needs and high LTV, seniors due to selling needs)

-Build relationships with clubs via ambassadors, request to reach their list serves, target international clubs with freebies

-Promote virality by prompting users to “like” our social pages upon completing transactions

Proposed Experiments

Pass/Fail

Get Strategies•Access newcomers as they are getting acclimated

•Build Relationships with clubs

• Determine new student shopping habits

• Determine if/how clubs distribute items

• PASS

• FAIL

Channels• Orientation canvassing

• School administration

• Flyering/social media

•Ask administrators how they value our platform

• PASS

Day 4

International Dormites:-Frequently relocating high transactors-Higher than avg. budget-age 17-23, M+FFreshman Dormites:-High need, primary buyers-Parent sponsored-Highest LTV-age 17-19, M+F

Senior Dormites:-Possess disposable belongings Sellers-age 21-23, M+F

+ all other university affiliates

Freshman Dormites:-Full spectrum of college requisites-Cheap options to settle quickly on budget-Long term solution for ad hoc needsSenior Dormites:-Instant conversion of trash to cash-No transport hassle-No packaging/mailing hassle

International Dormites:-No transport hassle-Comfort of dealing with university affiliates-Instant gratification

+ e-commerce coupled with try before you buy

Get: Flyering, mailbox flooding, social media advertising, emailing student clubs

Keep: Wishlist alerts, seasonal alerts, support

Grow: Cloning on other campuses, virality

-Campus Ambassadors

-Website

-Mobile application

-Social Media pages

-Adminstration+

- Orientation+

-Campus Ambassadors

- Tech dev team

-Server space

-Capital for advertising

-3% charge per transactions conducted via our payment platform (50%)

-Advertising revenues from ad companies

-Long term plan to sell consumer behavior data

-Server costs

-Advertising costs

-Ambassador recruiting and remuneration

-Full time employee salaries

-Identifying New York schools and their student clubs

-Recruiting Ambassadors

-Building Website and Mobile Application

-Creating marketing material

-Advertisers

-School administration staff

- Facilities+

-Student clubs

-Server hosts

-Retailers

Website

Testing Layouts

Mobile

Day 5

International Dormites:-Frequently relocating high transaction volume-Higher than avg. budget-age 17-23, M+FFreshman Dormites:-High need, primary buyers-Parent sponsored-Highest LTV-age 17-19, M+F

Senior Dormites:-Possess disposable belongings Sellers-age 21-23, M+F

- all other university affiliates

Freshman Dormites:-Full spectrum of college requisites-Cheap options to settle quickly on budget-Long term solution for ad hoc needsSenior Dormites:-Instant conversion of trash to cash-No transport hassle-No packaging/mailing hassle

International Dormites:-No transport hassle-Comfort of dealing with university affiliates-Instant gratification

- e-commerce coupled with try before you buy

Get: Flyering, mailbox flooding, social media advertising, emailing student clubs

Keep: Wishlist alerts, seasonal alerts, support

Grow: Cloning on other campuses, virality

-Student Ambassadors + -Administration+ -Orientation+ -Eco Reps+ -Student Clubs+

-Website

-Mobile application

-Social Media pages

-Campus career centers+

-Student Ambassadors

-Tech dev team

-Server space

-Capital for advertising

-3% charge per transactions conducted via our payment platform (50%)

-Exploring other pricing schemes, including scaling and subscription

-Advertising revenues from ad companies

-Long term plan to sell consumer behavior data

-Server costs

-Advertising costs

-Ambassador recruiting, commission based partnership scheme

-Full time employee salaries

-Identifying New York schools-Recruit Ambassadors, clearly define elaborate+ partnership agreements+-Build our technology-Create marketing material-Develop proposals for all Ambassador linked Partners+-Alternative monetizing+

-Advertisers

-Server hosts

-Student Ambassadors+ -School administration+ -Facilities staff+ -Eco reps+ -Student clubs+ -Orientation Assistants+

-School administration

-Student club

Channels

Campus Ambassador

s

Campus Swaps

Online Advertising

Student Clubs

Social Media Pages

Website

Support

MobileUsers

Mailbox Flooding

Orientation Canvassing

Flyering

(20% of revenue per campus)

Server costs: Y1-$200, Y2- $1000

Marketing costs: Y2-$5,000, Y3- $30,000

Revenue model

Advertising companies

Platform

Buyers SellerPayment

Items

3% fee on cards transactions

Space Payment

Revenue

CONFIRMED

Revenue Model

Year 1 2 3 4 5

Volume 5000 20,000 75,000 1,000,000 2,000,000

Transaction

$500,000 $2,000,0000

$7,500,000

100,000,000

200,000,000

Revenue $7,500 $30,000 $115,000 $1,500,000

$3,000,000

Statistics Volume

NY student population (high ed.)

500,000

Top ten biggest schools aggregate pop.

550,000

Average college population 7,500# college institutions in U.S 3000

Total college population 22 mill

Year Assumption (% of student pop)

# Schools

1 1% NY student pop. 10

2 2% NY, 1% top ten, 2% of 30 school

50

3 5% NY, 5% top ten, 1% rest of schools

500

4 10% NY, 10% top ten, 5% rest of school

1000+

5 Double last year 1500+

Profit

Year 1 2 3 4 5

Server 200 1,000 10,000 50,000 150,000

Ambassador

1,500 6,000 22,830 300,000 660,000

Marketing 0 5,000 30,000 200,000 500,000* Customer Acq. Costs are 20% of Revenue

Cost/Customer

$0.34 $0.35 $0.43 $0.35 $0.37

Revenue

7,500 30,000 115,000 1,500,000

3,000,000

Costs 1,700 12,000 63,000 500,000 1,300,000

Profit 5,800 18,000 52,000 1,000,000

1,700,000

Landing Page Now Live

Where do we go from here

Green reps or campus facilities: They have storage space Use platform to facilitate

transactions Are there similar services ?

BOOM

Visit

Campuswaps.com