CAN SOCIAL MEDIA PREDICT THE FUTURE?

SOCIAL MEDIA HAS CHANGED HOW WE COMMUNICATE

IF FACEBOOK WERE A COUNTRY IT WOULD BE THE THIRD LARGEST, I.E. CHINA

72% OF INTERNET USAGE IS SPENT ON SOCIAL MEDIA (AND CAT VIDEOS).

47% of Facebook users say Facebook is their main influencer of purchases

SMARTPHONES HAVE DRIVEN GROWTH

OF PEOPLE IN THE UK USE A MOBILE DEVISE WHILE VIEWING TV

54%

LAST YEAR TWITTER LAUNCHED TV AD

TARGETING THAT COMBINED ADS ON TWITTER WITH

TRADITIONAL TV ADS TO DRIVE ENGAGEMENT AND

PURCHASER INTENT.

CAN THIS POWER BE USED FOR GOOD AND EVIL? TO PREDICT THE FUTURE?

CASE STUDY – OSCARS 2014

We predicted 4/5 winners using social media

WE PREDICTED THE WOLF OF WALL STREET WOULD WIN BEST PICTURE

IT DIDN’T.

WE COMBINED SOCIAL METRICS WITH PAST AWARDS PERFORMANCE

DIFFICULTIES Not all nominees had social media accounts Voting is not public Film industry relies on traditional marketing

(FILM STUDIOS COULD DO BETTER. SOME HAVE. SEE OUR CASE STUDY ON THE HUNGER GAMES.)

WHAT DOES THIS MEAN FOR BUSINESS? If you are running publically voted for competitions, be aware of social media’s impact. Social media will become a key data set for predictions. Don’t ignore it!

HOW COULD IT BE APPLIED IN THE FUTURE?

ELECTIONS? BOX OFFICE TAKINGS AND RATINGS? TV RATINGS?

WANT MORE? READ THE FULL ARTICLE - HTTP://BIT.LY/1FLHSXK

PREDICTING THE WINNER OF EUROVISION 2013 WITH SOCIAL MEDIA - HTTP://BIT.LY/1L7NPRQ

PREDICTING THE WINNER OF X FACTOR 2013 WITH SOCIAL MEDIA - HTTP://BIT.LY/RROI6H

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