Candidate Experience: 6 Lessons Learned

transcript

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Presentation Title Presenter’s Name • Date

Your Candidate Experience:Sure Bet or Losing Proposition?

Gerry Crispin, sphr

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2 0 1 3 - C a n d i d a t e E x p e r i e n c e - 2 0 1 3

Your Candidate Experience:Sure Bet or Losing Proposition?

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Inspiration Define & Measure Lessons Learned

C U R R E N T S T A F F I N G M O D E L

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17,500

Candidates

Complete

Survey

17,500

Candidates

Complete

Survey

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2012 North American Candidate Experience Award Winners!

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2012 UK Candidate Experience Award Winners

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A.Everyone who can possibly do the job.

B. Everyone who expresses interest in a specific opportunity.

C. Every qualified applicant.

D. The ‘Finalists’ we bring in to interview & select.

E. All of the above.

What Do We Measure?Do We [Employers] Even Know What a ‘Candidate’ is?

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Candidates know the moment they become one……and expectations form in that instant

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… attitudes and opinions…

Source: CareerXroads Candidate Experience monograph, March, 2011

… regarding your recruiting process; the stakeholders in the process; the work itself;

your company as a place to work…

… actions taken

What Do We Measure?What is the Candidate Experience?

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[Operational] Definitions are Even more Important.

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Definitions are Important: What is the Candidate Experience?

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company performanceSales

new hire time to performCandidate Quality

H i r e C o n v e r s i o n R a t e

RetentionCompensation

Lesson # 1 – “Know My Value”

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Source and apologies: Non Sequitur, Wiley Miller 8/28/10

Black hole

Lesson # 2 – “Walk in My Shoes”

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Source: CareerXroads survey, 2011

http://www.ereexpo.com/2011spring/conference/agenda/conference-sessions/#session-256

Source: CareerXroads Colloquium survey, 2011

53% of recruiters have applied to their own jobs.

How many steps in your hiring process……from the candidates point of view?

BUT ONLY 7% of Employers…

have EVER attempted to ‘MYSTERY-SHOP’

Their entire recruiting process

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Lesson # 3 – “Hear Me Now”

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Employers said

Do you listen when they APPLIED?

9.1% of the applicants

agreed

Source: theCandEs.org, 2012

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Do you listen to the finalists?

Employers said 20% ofFinalistsAgreed

63.3%36.7%

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Lesson # 4 – “Speak Clearly”

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Align communication methods to your audience

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Candidate job search engagement through connections and relationships on social media are significant and growing.

Employers

Online

Candidates

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How Mobile-enabled are you?

Source: CareerXroads 2013

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Referred Candidates are

more likely than Non-referred Candidates to receive an offer.

were aware of and used employee referrals.

of those who were referred received job offers.

Scale Employee Referrals – Candidate Initiated

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Lesson # 5 – “Answer Truthfully”

How frequently does this position come open?

What is the profile of the last person to compete successfully for this position?

What happened to the previous incumbent?

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You have Questions.

We’re ready with

honest answers.

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Lesson # 6 – “Deliver What You Promise”

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You must make a promise……before you can deliver on it

…our online application can be completed in less than two minutes.

…all candidates…reviewed and communicated…1-20 days.

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43.7%43.7% 45.9%45.9% 10.4%10.4%

How do you rate your company’s ability to communicate with UNQUALIFIED candidates?

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How do you treat unqualified candidates?

Nothing – 10%

Other – 31.6%(23.3% “automated message”)

Required – 30.0%

…w/ feedback – 6.7%

Not Required - 21.7%

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54.2%54.2% 37.5%37.5% 8.3%8.3%

How do you rate your company’s ability to communicate with QUALIFIED candidates

That are NOT SELECTED as finalists?

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How do you treat qualified candidates…….who inquire because they haven’t heard?

45.0% The recruiter whose email

is included would be responsible for providing

31.7% We would be surprised!

We let them know by email

13.3% It would be difficult.

No contact was given.

21.7%We remind them to

Use the ATS status

21.7% Other

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17.9%17.9% 38.5%38.5% 43.6%43.6%

How do you rate how you were treated When you were NOT SELECTED by [Company Name]?

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How [10,000] candidates said they were rejected:

Source: theCandEs.org 2012

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28.8%28.8%

How likely are you to change (+ or-) as a CUSTOMER of [Company Name]?

24.9%24.9%46.3%46.3%

Unlikelyto

changeLikely

tochange

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31.7%31.7%

How likely are you to REFER someoneto [Company Name]?

17.7%17.7%50.6%50.6%

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How likely are you to REFER someoneto [Company Name]?

31.7% 17.7%50.6%M M MXX X BB B

There are differences between (M) Millennials and (B) Boomers

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#1 – “Know My Value”#2 – “Walk in My Shoes”#3 – “Hear Me Now”#4 – “Speak Clearly”#5 – “Answer Truthfully”#6 – “Deliver What You Promise”

C U R R E N T S T A F F I N G M O D E L

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gerrycrispin@comcast.net732-821-6652

www.theCandEs.org

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We applied to:

Experienced salaried position (3+ yrs. experience) 31.1%

Hourly wage position 29.9%

Management salaried position 14.8%

Entry level salaried position (0-2 yrs exp., new graduate) 12.0%

Sr. Leadership (Director, Executive) 4.9%

Other (internship, seasonal, contract) 7.3%

Candidate Experience: 6 Lessons Learned

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