Cannes Lions 2013 - Top Tweets

Post on 08-Sep-2014

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A Quick Look at the top tweets we sent during the Cannes Lions 2013. Some of the most creative brains and market leaders use this platform to share with more than 12,000 attendees and millions watching online - What is creativity.

transcript

TOP TWEETS FROM CANNES

2013

RT @SouheilBadaa: Thank you again #canneslions and

@JimStengel for an amazing festival.

See you next year! #inspired

"#Advertising should RAVE! Relevant, Actionable, Valued, Experiential!" @wharton

#CannesLions#WalnutMedia

#Pakistan

RT @Ogilvy: Ogilvy &

#Inspire #Quote: "It isn't the

mountains ahead to climb that

wear you out; it's the pebble in your shoe."

RT @rachel_arthur: "Get up everyday

to do what you love to do; have the passion to

have a big idea" Lee Clow

#canneslions #lionofstmark

#Coke - "data is the soil in which our ideas grow" (via

@JasonXenopoulos ) #CannesLions #WalnutMedia

#Pakistan

RT @abdulkarim: "If you give people a stage, their creativity

will shine through" - David Alberts of @MOFILMugc

#CannesLions

"Creativity comes from pressure!"

#CannesLions#WalnutMedia

RT @abdulkarim: 70% of all decisions in supermarkets

are spontaneous #CannesLions #Shopper

#Marketing (via @IPA_Updates)

Create time and pressure to see just how awesome your people are! #CannesLions #WalnutMedia #Pakistan

RT @HuffPostSmBiz: Your small business should be

using Facebook

Here’s four reasons why…

1. With over 1.1 billion users, Facebook is an unparalleled

source…

2. Immense power of referral

networking

3. Personalized relations with consumers…

And lastly, it is an addiction!

... So create a culture to fail and that would give your people the confidence

to experiment! #CannesLions #WalnutMedia #Pakistan

'LEARNING DOESNT HAVE TO HAPPEN JUST ON

THE JOB!' #CannesLions #WalnutMedia

#Pakistan

"Creativity drives innovation...there is a direct impact on brand success

through creativity." Joe

Tripodi , Creative Marketer

#CannesLions

RT @EricEVGEurope: Out Of 500Billion spent in advertising

200 are spent on TV #CannesLions #advertising

#pricelesscannes

You know why adults ask kids for who they want to be, when grow older? - They're actually looking

for ideas for themselves ;)

Best work always comes from personal relationships "more dating less pitching" !

#deadly60 #DavidWheldon#CannesLions#WalnutMedia

#Pakistan

"Without the emotional context of consumer segmentation, we're going to get it all wrong" David Wheldon,

Barclays #CannesLions #WalnutMedia

RT @beneg92: Important thing I learned at #CannesLions -

don't just be professional, be a professional version of

yourself.

People still want to be surprised. That's why you have a "shuffle"

function on your playlist!#CannesLions#WalnutMedia

'Culture: it's what people do when no-one is looking' #IBM #CannesLions#WalnutMedia

It's one thing to achieve success, but is more more difficult to repeat

it. That's the challenge. #CannesLions #WalnutMedia

#Coke #JoeTripodi We used to focus on functional benefits, and then

emotional benefits. The new focus is "cultural leadership"

#CannesLions

"If your client is not scared of your idea, it is

not good enough." @AmirKassaei #CannesLions#WalnutMedia

For @Cirque, "impossible is only

a word." #CannesLions #WalnutMedia

Individual creativity in a collaborative culture brings the best of results for co-creation (My

thoughts) #CannesLions #WalnutMedia

RT @OgilvyLion: TV is on the wall. YouTube is

everywhere. There is true power in social media.

#YouTube #CannesLions

"Once you get the audience attention, don't leave the conversation -successful

brands in this space are always on"@rkyncl #CannesLions

'Think VISUAL!'#CannesLions#WalnutMedia

#Pakistan

Shift from passive to empowered, skeptical consumers! @wharton

#CannesLions#WalnutMedia

#Pakistan

“We don’t focus on marketing from people’s perspectives, we think about it from a business perspective.”

Lisa DonohueCEOStarcom USA

“[During the period when he was whizzed from The Tonight Show] I

had no outlet to communicate. Then overnight a Facebook

community appeared.”

- Conan O’Brien

The relationship between digital and real is the

essence of architecture. Rem Koolhaas #CannesLions #WalnutMedia

Leadership is about doing everything you can

do with your team to create the conditions for success" #CannesLions

#WalnutMedia#Pakistan