Post on 29-Aug-2014
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S M A R T S T R A T E G I E S .
B R I L L I A N T C R E A T I V E .
F L A W L E S S E X E C U T I O N .
D E L I G H T E D C L I E N T S .
Design & BrandingCAPSTONESTUDIOSV I S I O N P A S S I O N R E S U L T S
© Capstone Studios, Inc. All rights reserved. 1
Capstone Studios, Inc. Phone: 949-888-9911 : : CapstoneStudios.com : : www.Dismukes.com : : in fo@capstonestudios.com
Appeal to their senses. Even with a compelling product or
service, you first have to make sure your target audience is
getting the message. That’s what QuinTactic™ Marketing
is all about. Quin stands for the five ways we come at the
marketplace using five different communications tools. We also
reach people on an emotional level, to engage all five senses.
Tactic is our strategy, what we are going to tell them and how
we will deliver the message in the most enticing way.
“It’s ultimately about designing a complete experience--one that supports the brand
every step of the way.”
Our primary goal is to ensure that every marketing dollar
is giving you your money’s worth. From traditional print
media to interactive websites, from high-definition video
production to total media immersion and sales environments,
Capstone produces eye-catching, engaging and effective
communications to achieve quantifiable results — combining
proven marketing methods with revolutionary new trends
and emerging technologies. It’s a mixture of art and science
tailored to every client’s individual needs.
Capstone’s work has been recognized with more than 100
American Corporate Identity Awards and 20 Hollywood
Reporter Key Art Awards as well as Belding, Lulu, Clio and
Grammy Awards. Guided by its founders Jo-Anne Redwood
and John Taylor Dismukes, Capstone serves clients in the
entertainment, corporate, consumer, hospitality and real estate
industries — including Paramount Pictures, Universal Studios,
RJR/Nabisco, Toshiba, Sony, Lennar Homes, Welk Resorts,
Hyatt, Pulte/Del Webb and AT&T.
Design
Branding & Identities
Websites & Multimedia
Video
Collateral
Interior Design for Sales Centers
Signage & Displays
Illustration
Virtual Tours, 3D Animation & Stills
Search Engine Marketing (SEM)
Event & Tradeshow Support
Public Relations
© Capstone Studios, Inc. All rights reserved. 2
Capstone Studios, Inc. Phone: 949-888-9911 : : CapstoneStudios.com : : www.Dismukes.com : : in fo@capstonestudios.com
LOGOS }Identity & Branding
Capstone has developed some of the most established worldwide brands from Fortune 100 companies, motion picture entities and retail moguls.
© Capstone Studios, Inc. All rights reserved. 3
Capstone Studios, Inc. Phone: 949-888-9911 : : CapstoneStudios.com : : www.Dismukes.com : : in fo@capstonestudios.com
LOGOS }Identity & Branding
Capstone has developed some of the most established worldwide brands from Fortune 100 companies, motion picture entities and retail moguls.
© Capstone Studios, Inc. All rights reserved. 4
Capstone Studios, Inc. Phone: 949-888-9911 : : CapstoneStudios.com : : www.Dismukes.com : : in fo@capstonestudios.com
MIXED USE/URBAN}Residential/Retail
Sales Office for Mixed Use, high-end mid and high-rise in Irvine Sales Office conceptual design, layout, signage and implementation for seven new neighborhoods in urban area of Irvine.
© Capstone Studios, Inc. All rights reserved. 5
Capstone Studios, Inc. Phone: 949-888-9911 : : CapstoneStudios.com : : www.Dismukes.com : : in fo@capstonestudios.com
Branding: Full branding logo design, website, collateral, signage and advertising under the marketing direction of Market-THINK.
MULTIFAMILY}Branding & Design
Capstone Studios, Inc. Phone: 949-888-9911 : : CapstoneStudios.com : : www.Dismukes.com : : in fo@capstonestudios.com
© Capstone Studios, Inc. All rights reserved. 6
Capstone Studios, Inc. Phone: 949-888-9911 : : CapstoneStudios.com : : www.Dismukes.com : : in fo@capstonestudios.com
Design
Branding & Identities
Websites & Multimedia
Video
Collateral
Interior Design for Sales Centers
Signage & Displays
Illustration
Virtual Tours, 3D Animation & Stills
Search Engine Marketing (SEM)
Event & Tradeshow Support
Public Relations
Branding: Full branding package including logo design, website, collateral, signage and advertising under the marketing direction of Market-THINK.
MULTIFAMILY}Branding & Design
POOL RULES
NO DIVING ALLOWED
640 PERSONSMAXIMUM POOL OCCUPANCY
WARNINGNO LIFEGUARD ON DUTY
CHILDREN UNDER THE AGE OF 14SHOULD NOT USE POOL WITHOUTAN ADULT IN ATTENDANCE
GUEST PARKING
CLUBHOUSE
PLAYGROUND
POOL
GARDEN
PARKING LEVEL
2
© Capstone Studios, Inc. All rights reserved. 7
Capstone Studios, Inc. Phone: 949-888-9911 : : CapstoneStudios.com : : www.Dismukes.com : : in fo@capstonestudios.com
Master Planned Community - Mexico: Capstone is working with the developers across all aspects of the project including exterior and interior design services; hotel renovation consultation, brand positioning and model home design.
RESORT}Hospitality
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Capstone Studios, Inc. Phone: 949-888-9911 : : CapstoneStudios.com : : www.Dismukes.com : : in fo@capstonestudios.com
(Above)CostaBaja Resort & Marina website
(Below)Promotional HD-DVD cover & stills
(Opposite page)1 CostaBaja sales center design2 DVD mailer3 Letterhead4 Beach bag & souvenir map5 Information kit & brochure
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Capstone Studios, Inc. Phone: 949-888-9911 : : CapstoneStudios.com : : www.Dismukes.com : : in fo@capstonestudios.com
ON & OFFLINE COMMUNICATION: Building a brand is one thing. Growing the brand is another. Through various promotions, newsletters and personal, friendly consumer facing material, we build our client’s prospect list by building rapport.
COMMUNICATION}Newsletters & More
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Capstone Studios, Inc. Phone: 949-888-9911 : : CapstoneStudios.com : : www.Dismukes.com : : in fo@capstonestudios.com
MARKETING: As agency of record, Capstone has developed and implemented all of CostaBaja’s sales and marketing materials from sales office design to print advertising, HD videos, websites, collateral & SEM.
HOSPITALITY}Marketing
1
2 3
54
© Capstone Studios, Inc. All rights reserved. 11
Capstone Studios, Inc. Phone: 949-888-9911 : : CapstoneStudios.com : : www.Dismukes.com : : in fo@capstonestudios.com
As part of the information and wayfinding program Capstone developed for CostaBaja, we also developed a series of store front graphics, beach club identity, merchandising, VIP cards and other “quick read” graphics for the catamarans, transportation vehicles, tennis courts and kayaks.
OUTDOOR}Environmental
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Capstone Studios, Inc. Phone: 949-888-9911 : : CapstoneStudios.com : : www.Dismukes.com : : in fo@capstonestudios.com
Touchpoints: Through redesiging a “lifestyle” ad campaign and developing informative, engaging collateral and direct response, Homex’s “Las Villas” was saw an immediate surge in west coast prospective buyers and new leads.
HOSPITALITY}Marketing Material
© Capstone Studios, Inc. All rights reserved. 13
Capstone Studios, Inc. Phone: 949-888-9911 : : CapstoneStudios.com : : www.Dismukes.com : : in fo@capstonestudios.com
MARKETING: Capstone’s team designed and developed the logo, website, print collateral and advertising campaign for San Diego based developer for 16 custom homes and home sites.
REAL ESTATE}Marketing & Web
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Capstone Studios, Inc. Phone: 949-888-9911 : : CapstoneStudios.com : : www.Dismukes.com : : in fo@capstonestudios.com
BRANDING: We designed a brand identity and web campaign for Nancy Rosene’s booming business which thrives on her concierge-level service for travel professionals for elite, luxe resorts and hotels clientele.
HOSPITALITY}Web & Branding
CARIBBEAN
Jamaica Inn Ocho Rios, Jamaica
Round Hill Hotel & Villas Montego Bay, Jamaica
MEXICOLa Casa Que Canta Zihuatanejo, Mexico & Private Villas
CALIFORNIACarmel Valley Ranch Carmel, California
Enchantment Resort Sedona, Arizona & Mii amo Spa
The Grand Del Mar San Diego, California
Ventana Inn & Spa Big Sur, California
Washington Park City, Utah School House
WORLDWIDETristar Worldwide Chauffeur Service
REPRESENTING LUXURY HOTELS
AND RESORTS WORLDWIDE
Phone: (310) 577-0078Fax: (310) 577-0079
Email: nancy@nancyrosene.comWebsite: www.nancyrosene.com
333 Washington Blvd., #216Marina Del Rey, CA 90292
Capstone Studios, Inc. Phone: 949-888-9911 : : CapstoneStudios.com : : www.Dismukes.com : : in fo@capstonestudios.com
© Capstone Studios, Inc. All rights reserved. 15
Capstone Studios, Inc. Phone: 949-888-9911 : : CapstoneStudios.com : : www.Dismukes.com : : in fo@capstonestudios.com
SPACE PLANNING & INTERIOR DESIGN: Shown here including main dining area, bar, secondary dining area and wine cellar. Not shown are kitchen, custom booths, entry and private dining room.
RESTAURANT}Interior Design
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Capstone Studios, Inc. Phone: 949-888-9911 : : CapstoneStudios.com : : www.Dismukes.com : : in fo@capstonestudios.com
DESIGN & IMPLEMENTATION: Capstone-Bell worked closely with Knitter Assoc. Architects to create a warm, inviting Memory Care Center using color, texture and lighting to evoke comfort, trust and safety with an eye to detail and aesthetics.
MEMORY CARE}Interior Design
© Capstone Studios, Inc. All rights reserved. 17
Capstone Studios, Inc. Phone: 949-888-9911 : : CapstoneStudios.com : : www.Dismukes.com : : in fo@capstonestudios.com
SALES CENTER DESIGN: Developed, fabricated and implemented a full environmental sales center package including branded display, interior design, graphics and merchandising in the western region for entry to mid-level homes.
RESIDENTIAL}Sales Centers
© Capstone Studios, Inc. All rights reserved. 18
Capstone Studios, Inc. Phone: 949-888-9911 : : CapstoneStudios.com : : www.Dismukes.com : : in fo@capstonestudios.com
SARES•REGISGROUP
MULTIFAMILY}Renovation
RENOVATION: Capstone designed and executed a full renovation for Aliso Creek Apartments to update two clubhouses, leasing office, athletic center, pool and surrounds.
CLUBHOUSE—BEFORE
CLUBHOUSE—AFTERView includes creation
of cyber café styled area targeted to younger
audience.
© Capstone Studios, Inc. All rights reserved. 19
Capstone Studios, Inc. Phone: 949-888-9911 : : CapstoneStudios.com : : www.Dismukes.com : : in fo@capstonestudios.com
RENOVATION: Developed space plan, usage, theme for Leasing Offices, Club House, Business Center, Signage, Pool and Lounge exterior furnishings and tile work, two model designs and common areas.
MULTIFAMILY}Interior Renovation
SARES•REGISGROUP
© Capstone Studios, Inc. All rights reserved. 20
Capstone Studios, Inc. Phone: 949-888-9911 : : CapstoneStudios.com : : www.Dismukes.com : : in fo@capstonestudios.com
INTERIOR DESIGN: From space planning to materials, signage, furniture and fixtures, Capstone developed, fabricated, shipped and installed all materials including interactive topo tables, videos and theater.
HOSPITALITY}Sales Center
© Capstone Studios, Inc. All rights reserved. 21
Capstone Studios, Inc. Phone: 949-888-9911 : : CapstoneStudios.com : : www.Dismukes.com : : in fo@capstonestudios.com
BRANDING: Created identity, Sales center space design and interior including interactive topography table, all signage, messaging and graphics. Below is an excerpt from an email explaining the scientific approach behind our concepts.
HOSPITALITY}Branding
© Capstone Studios, Inc. All rights reserved. 22
Capstone Studios, Inc. Phone: 949-888-9911 : : CapstoneStudios.com : : www.Dismukes.com : : in fo@capstonestudios.com
HOSPITALITY}Theater Concept
PREVISUALIZATION: One of three concepts for Sales Center theater design working within space design provided by architect and client direction.
© Capstone Studios, Inc. All rights reserved. 23
Capstone Studios, Inc. Phone: 949-888-9911 : : CapstoneStudios.com : : www.Dismukes.com : : in fo@capstonestudios.com
3D Animation & Motion Graphics
(Above)Welk Resorts interactive property tour
(Below)3D animation stills for: 1 Astellas Pharma US/Mycamine; 2 Globalink Malaysia/Urban Infill; 3-4 Lennar/Pacifica
2 3 4
© Capstone Studios, Inc. All rights reserved. 24
Capstone Studios, Inc. Phone: 949-888-9911 : : CapstoneStudios.com : : www.Dismukes.com : : in fo@capstonestudios.com
3D Animation & Motion Graphics
1 2 3 4
(Above)R.J. Reynolds/Doral promotional graphics and 3D animation
(Below)3D animation stills for: 1 Motor City Casino; 2 Astellas Pharma US/Mycamine; 3 Virgin Electronics; 4 Toshiba
© Capstone Studios, Inc. All rights reserved. 25
Capstone Studios, Inc. Phone: 949-888-9911 : : CapstoneStudios.com : : www.Dismukes.com : : in fo@capstonestudios.com
BRANDING}Corporate
BRANDING: Capstone was selected to develop the final and transitional branding for STLA—the largest escrow company in Latin America with over $3 Billion in coverage in Mexico, Central America and the Carribean.
“We have been very impressed with the power of our new STLA website. Every day, we receive new business inquiries that have resulted in a significant revenue stream - leads that our old site simply didn’t provide. The website paid for itself very quickly.”
Best regards to you and your team,
Christopher HillGM & CEO Stewart Title Latin America
© Capstone Studios, Inc. All rights reserved. 26
Capstone Studios, Inc. Phone: 949-888-9911 : : CapstoneStudios.com : : www.Dismukes.com : : in fo@capstonestudios.com
CORPORATE COMMUNICATIONS: Dealer Recruitment Presentation Kit and contents used to solicit and inform possible new dealerships. Bottom image: large format corporate brochure using new branded chevrons built in to images.
CORPORATE}Collateral large format corporate brochure using new branded chevrons built in to images.} Collateral
“I used the new kit for a dealer prospect in Wichita, Kansas. The prospect said that it was the best presentation that they had ever seen from a manufacturer since they took on Lanier over 10 years ago. I thought you would like the feedback.”
Thank you.
Jim R. Van De VeireDirector of Sales, MidwestToshiba America Business Solutions
© Capstone Studios, Inc. All rights reserved. 27
Capstone Studios, Inc. Phone: 949-888-9911 : : CapstoneStudios.com : : www.Dismukes.com : : in fo@capstonestudios.com
PRODUCT LAUNCH: Capstone’s team has worked closely with Toshiba to design and develop product campaigns that are responsive, engaging and support their dealer network throughout the Americas.
CORPORATE}Marketing
© Capstone Studios, Inc. All rights reserved. 28
Capstone Studios, Inc. Phone: 949-888-9911 : : CapstoneStudios.com : : www.Dismukes.com : : in fo@capstonestudios.com
REAL ESTATE & HOSPITALITY LOGOS}Identity Design
IDENTITIES: Various logos created for a range of residential communities, hospitality, multifamily clients among over 100 different projects.
© Capstone Studios, Inc. All rights reserved. 29
Capstone Studios, Inc. Phone: 949-888-9911 : : CapstoneStudios.com : : www.Dismukes.com : : in fo@capstonestudios.com
Client List}Real Estate
MULTIFAMILY, SINGLE FAMILY, COMMERCIAL and HOSPITALITY LIST OF CLIENTSMarketing collateral, brochures, logos, web & interactive renovations, model design and signage programs.Consultations and Investment Partner Liaisons
CASDEN PROPERTIESBroadcast Center ApartmentsCottonwood RanchGramercy PlaceIndian Hills Ridge HomesIndian OaksNormandie VistaThe HillCreste in Century CityThe Promenade in BurbankThe WillowsTiffany Court
PULTE HOMESCambridgeCarriage HillsKerrigan RanchMy Central ParkNatomas Regency ParkSevillanoSolstice in Quail HillDel Webb - The ClubDel Webb - Elkgrove
FOREST CITY DEVELOPMENTThe Highlands at Grand Terrace
HARLON WESTChurchill ApartmentsCiaoSea Bluffs in OceansideThe Summit in Hollywood HillsVentana
SARES - REGISAliso CreekHarbor PointeRidgecresteHolly StreetMesa Verde VillasTrieste
HyattGrand Victoria Resort & Casino
LINCOLN PROPERTIESOakcrest Villas The Academy Apartments
LENNAR HOMESCentral Park WestPacifica Solstice, Quail Hill
THE HOMESTEAD GROUP930 Doheny960 DohenyBrighton VillaLarrabee PlazaOakHurst CondominiumsPalm SquarePark PlaceThe Almont CondominiumsVilla VersaillesWilshire ParkWindsor CourtLas Vegas Retail Centers (15 in all)
LEWIS HOMESJamboreeDel MarHomecoming
WSJ PROPERTIESRaffiné Luxury Condominiums
WELK RESORTSEscondidoPalm SpringsBransonSirena del Mar, Los Cabos
UDR MultiFamilyLos Alisos at Mission ViejoBellaTerra27 Seventy Five Mesa Verde
LYCON GROUPCarlysle CourtCascade CourtEmbassy SquareFountain TerraceHyde ParkPalm TerraceSterling Court I & IISundance ParkSunset RidgeSunset TerraceThe BoulevardThe Grand Apartments at The GalleriaThe St. Andrews
COMSTOCK HOMESRiviera VillasMeadow CrestNorthwindCitrus VillasBella VistaOakHillRidgeview
MEXICOCostaBaja ResortPuerto Los CabosClub CampestreSirena del MarNaosCapella Punta Maroma
SENIOR/MEMORY CAREVilla Biarritz (Harry Crowell)
RUSSIAAglarov Estates Clubhouse
JAPANPlease request separate list
© Capstone Studios, Inc. All rights reserved. 30
Capstone Studios, Inc. Phone: 949-888-9911 : : CapstoneStudios.com : : www.Dismukes.com : : in fo@capstonestudios.com
Services}Categories
Capstone will help you to attract new prospects, generate leads and transform them into loyal customers. By implementing proven marketing strategies, as well as cutting-edge tools, we’ll develop powerful strategies that appeal to your target audience and motivate them to take action.
MARKETING SERVICES• Market research and analysis• Strategy development and planning• Lead generation• Consumer research• Media planning• Product positioning• Brand management• Media relations and communication• Internal communications and employee
engagement• Public and investor relations• Event planning and publicity
DESIGN SERVICES• Art direction• Print and graphic design• Illustration• 3D modeling• Packaging design• Point-of-purchase displays• Signage, wayfinding and information graphics• Graphic standards development
BRANDING SERVICES• Brand research and valuation• Competitive analysis• Brand identity management• Taglines and positioning• Logo development• Visual brand identities• Corporate communication guides
ADVERTISING SERVICES• Brand building and positioning• Print advertising• Copy writing• Videos and infomercials• Direct marketing• Product placement• Promotions• Loyalty marketing
INTERNET SERVICES• Adaptive Website design• Wire framing and planning• Databases and programming• User interface design• Web services integration• Wordpress theme development• Mobile applications• Social media integration• Search engine optimization• Email marketing and list management• Video and multimedia production
INTERNET SERVICES• Direction and cinematography• HD/Blu-Ray videography• Production management• Script writing and story boarding• Motion graphics• 3D animation and visual effects• Audio engineering• Post-production editing• DVD and Blu-ray authoring• Transcoding and web deployment
© Capstone Studios, Inc. All rights reserved. 31