RPO Spotlight: Emergence of Africa

Greg Cardenas

President & COO

Armada Human Capital

Greg’s Introduction

• 20 years progressive HR experience with emphasis on Recruiting and Technology

– 50/50 corporate vs outsourcing service provider

• First to implement Recruitsoft globally (aka: Taleo at HP)

• First to obtain a patent on a recruiting process (aka: LiveRecruiting)

• First Global Recruiting CoE Leader at Convergys

– Developed the first and largest global RPO service delivery model

• Specialized in delivering RPO from new emerging markets

– As in anywhere excluding India, China, Brazil, Philippines, Mexico

• Creator of worlds first Web 2.0 enabled ATS entirely run on mobile devices

– Launching soon!

Agenda

1. Africa 101

2. Business in Africa

3. Outsourcing to Africa

4. African RPO Industry

5. 2012 and beyond

6. Questions & Answers

AFRICA 101 The basics

Poll Question 1

• What is the first thing you think of when you think of Africa?

– Wild animals

– Desert or jungle

– ‘Arab Spring’

– Something else

What do you think of Africa?

Did anyone think of this?

Interesting Facts about Africa

Population of Nigeria (most populous country in Africa)

162 million people

That is slightly more than half the population of USA!

Population of Cairo (most populous city in Africa)

Approximately 16 million people in metropolitan area

That is equal to 2 New Yorks!

Most popular country to visit is Egypt

Followed by South Africa

Other top tourism countries in Africa include; Kenya, Tanzania, Mozambique, Gambia, Senegal, Morroco, Tunisia

2100 to 3000+ languages

That is 2-3 times more than in Asia!

Poll Question 2

• How many countries are in mainland Africa?

– 27

– 32

– 47

– 54

True Size of Africa

Bigger landmass than:

United States

China

India

Mexico

Peru

France

Spain

Papua New Guinea

Sweden

Japan

Germany

Norway

Italy

New Zealand

United Kingdom

Nepal

Bangladesh

Greece

…combined!

BUSINESS IN AFRICA The economics

Who is Investing BIG in Africa?

Courtesy CNN August 2011

Trade Increased with US & EU

Courtesy CNN August 2011

What is Driving the Trade?

EXPORTS

• Palm oil

• Gold and diamonds

• Oil

• Cocoa

• Timber

• Precious metals

IMPORTS

• Machinery and equipment

• Chemicals

• Petroleum products

• Scientific instruments

• Foodstuffs

• Medicine

Foreign Direct Investment - FDI

Courtesy beyondbrics.com December 2010

Poll Question 3

• What’s your interest in Africa?

– Thinking about RPO as a possible client

– Thinking about RPO as a possible service provider

– Research

– In general an interesting topic

OUTSOUCING TO AFRICA All roads lead here

Why is Africa Better Suited? Y

early S

ala

ry C

ost

in U

S D

olla

rs

LABOR COSTS

Courtesy kpoexperts.com

Kenyan Example

Why is Africa Better Suited?

LANGUAGES SUPPORTED

Why is Africa Better Suited?

Why is Africa Better Suited?

KenCall Example

http://www.youtube.com/watch?v=IPOEfolqc4Y

AFRICAN RPO INDUSTRY Emerging market

Recruiting Service Providers

• Armada

• Kelly

• Adecco

• Manpower

• Aon/Hewitt

• IBM

• PWC

• Alexander Mann

…and many more, however most providers are not offering full-service RPO

but rather limited services and only supporting a few regional countries.

Armada Difference

Support domestic and foreign clients

Provide all full-service RPO & HRO solutions

Expand footprint to cover 90% of the continent

Partner with competitors to round-out their service offerings and penetrate more countries

Introduce our new “made in Africa” ATS which is easy to use, can be implemented in a few hours, social media enabled, and very affordable

Interesting Fact: Taleo does not offer any direct phone support to countries in Africa. Incoming calls not allowed!

Recruiting Process Outsourcing Services Offered:

Sourcing

Resume/CV Scanning &

Parsing

Candidate/Applicant Surveys

Executive Search

Employment Branding

Applicant Tracking Systems

Staff Leasing

Assessment & Selection

Applicant Screening

Interview Scheduling

Interviewing

Offer Letter Management

Background Checks

Reference Checks

Management Reports

Candidate Support Hotline

Recruiting Systems

Implementation

Career Fairs & Events

College/University Relations

Social Media Campaigns

Recruitment Training

Candidate Relationship

Management

Job Posting

Recruitment Marketing &

Advertising

Job Descriptions

Manpower planning

Strategy Development

Recruitment Advertising

Special Projects

Armada “Full-service” RPO

Your leading one-stop HR services provider in Africa

HR Information Systems &

IT

Performance Management

Absence Management

Document Management

Talent Management

Vendor Management

Compliance

Learning & Development

Succession Planning

Program Management

Onboarding

Global Mobility & Relocation

Start-up HR Support Services

Candidate Travel

Management

Vendor Management

Health & Benefits

Payroll

Time & Attendance

Total Rewards

Expenses Management

Compensation

Compensation Survey

Management

Compensation Analysis

Salary Structures

Global Compensation

Surveys

Executive Pay

Employee Surveys

Management Consulting

Armada HRO

2012 AND BEYOND The beginning of the paradigm shift

Recruiting Predictions for 2012

Kevin Wheeler, ERE.net

1. Internal Recruiting Goes Mainstream

2. Social Goes Mobile

3. Just-in-time Sourcing and Recruiting

4. Continued Rise of Contingent Workers

5. The Beginning of Applied Analytics

Greg Cardenas, Armada HC

1. Social media will overtake job boards as primary sourcing channel

2. PC based ATS is dead

3. Demand for back-office RPO support will surge

4. Online video-on-demand resumes & CVs emerge

5. Resume/CV standardized globally

Courtesy ere.net January 4, 2012

90% of active job seekers use social media at at least once a week.

48% of active job seekers agree that interacting with a company via

social media gives them a stronger connection to the company

brand.

80% of passive job seekers use social media at least once a week.

52% of passive job seekers agree that interacting with a company via

social media gives them a stronger connection to that company's

brand.

Companies hiring though social media:

Outsourcing Your Social Media Campaigns is Smart

New applicant tracking system (ATS) Simple to use

Affordable for any size organization

Integrated with social media (Web 2.0)

Import resumes

Real-time reporting

Career portal

Must have for managing all your recruiting activities

Easy to administer and get started right away

Establish as many internal and external candidate networks

Armada Recruiter “The Social Media Recruiting Killer App”

Armada Recruiter Launching January 30, 2012!

Thank You

Greg Cardenas President & COO

Armada Human Capital

Nairobi, Kenya

Email: greg@armadahc.com

Skype: greg.cardenas

Phone: +254-20-397-2222

Chicago 203 North La Salle Chicago, IL 60601 United States of America Tel: 312-346-2030 Fax: 312-346-9603

Nairobi Purshottam Place, 4th Floor P.O. Box 66217-00800 Nairobi, Kenya Tel: +254-20-360-1000 Fax: +254-20-360-1100

Johannesburg Old Trafford 4, 3rd Floor Cnr Boundary & Carse O Gowrie Rd Isle of Houghton, 2041 Johannesburg, South Africa Tel: +011-484-5005 Fax: +011-484-5004