Post on 14-Jul-2015
transcript
Cards for discovery
Emily Heath Sr UXA, BBC
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World IA Day 2015, Bristol
Hello #WIADBristol!
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World IA Day 2015
I’m!Emily Heath!
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@gradualist
Senior User Experience Architect
Unpacking cards
Cards, Sorted
Cards for discovery
A card is a piece of portable, snackable micro-content presented in a consistent and recognisable format.
Like what?
A presentation format
Easy to scan
Tactile and recognisable
Easy to flip through
Can be saved or shared
The Card as a platform
The mash up of many things
Card Sources
News Sport TV & iPlayer Children’sKnowledge
& Learning
Homepage
Search
App
Cards footer
Radio & Music
Cards footer
News Sport TV & iPlayer
Children’sKnowledge & Learning
Radio &
Music 2,000
Homepage
Search
App
2,000
Homepage
Search
App
Cards footer
News Sport TV & iPlayer
Children’sKnowledge & Learning
Radio &
Music
Traffic
News Sport TV & iPlayer
Children’sKnowledge & Learning
Radio &
Music
Traffic
Traffic
Homepage
Search
App
Replacing ladders with ropes
Image: Cornell Library Kaleidescope newsletterImage CC: Ed Costello
Products are very connected within themselves, but not to each other
Marketing and Audiences
1997
Cards for discovery
• Familiar
• Portable
• Snackable
It’s a Mona Lisa lunchbox!
Hakonart’s lunchbox design available on zazzle.co.uk. Other lunch boxes and designs are available
Familiarity
Who’s the prettiest?
Beauty-is-averageness
Portability
Image CC: Antti Leppänen
• Global Experience Language (Card pattern)
• Systems audit
• Data structure
• Consistency in code format
• Content strategy / work with editorial
Familiar - Portable - Snackable
Find out more
Manchester United need two further transfer windows of heavy spending to contend for the title.Phil Neville
5 min agoFOOTBALL
Branded CardUsed to promote particular brands within Sport eg 5 Live.What would be included within this?
Branded card - V1
Find out more
3Live Cricket
Lancashire v MiddlesexVenue: Old Trafford
23-26 September, 10:25 BST
Listen now
3Live Cricket
Lancashire v MiddlesexVenue: Old Trafford
23-26 September, 10:25 BST
Find out more
3
Listen now
3Live Cricket
Lancashire v MiddlesexVenue: Old Trafford
23-26 September, 10:25 BST
Day TwoVenue: Old Trafford
Lancashire v Middlesex
Title/headline
5 minAvailable until 6th August
iPlayer
Snackable content
Signposting of what kind of thing it is
13:56 - Mistake by Woods as he putts wide. He can get a bogie at best…
16:9
4:59
One destination
Short description or latest update
Share and save
Initial proposal for the MVC (minimal viable card)
A card is a piece of portable, snackable micro-content presented in a consistent and recognisable format.
Thanks! !
Emily Heath @gradualist
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For a copy of my slides, see lanyrd.com next week !
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This presentation was sponsored by Magic MoveTM every UXA Wizard’s favourite Keynote transition.