Caribou Coffee Company Creating a Culture of Sustainability

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Caribou Coffee Company Creating a Culture of Sustainability. Kathy Hollenhorst SVP – Marketing, Caribou Coffee Company khollenhorst@cariboucoffee.com. Founded in 1992 Headquartered in Minneapolis, MN Second largest company-owned coffeehouse company - PowerPoint PPT Presentation

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Caribou Coffee CompanyCreating a Culture of Sustainability

Kathy HollenhorstSVP – Marketing, Caribou Coffee Company

khollenhorst@cariboucoffee.com

Caribou Coffee Company Overview

Founded in 1992

Headquartered in Minneapolis, MN

Second largest company-owned coffeehouse company

475 locations worldwide including 33 franchised locations (as of March, 2007)

Caribou Coffee is also sold via commercial channels including grocery stores, club stores, entertainment venues, office coffee distributors, etc.

Caribou trading on NASDAQ exchange under CBOU

Our mission is to “deliver an experience that makes the day better”

The children of Finca Santa Isabel

Caribou Coffee’s Commitment to RA

0500,000

1,000,0001,500,0002,000,0002,500,0003,000,0003,500,0004,000,0004,500,0005,000,000

2005 2006 2007 2008 2009 2010

Sumatra

Costa Rica

Colombia

El Salvador

Guatemala

50% of all coffee will be RA certified by 2008

Projected RA Certified Purchases (lbs.)

Making Great Progress toward our 50% goal!

35%+ of coffee contracted to arrive during 2007 will be Rainforest Alliance Certified™

6 permanent offerings and 2 seasonal offerings bear the RA seal

Impact of Sustainability On Our Business

Too early to quantify financial impact of our sustainability efforts

It is a core value of Caribou Coffee to support the communities we impact

Creating a culture of sustainability keeps us rooted in what’s really important!

How Sustainability Builds the Caribou Brand

As heard recently from Caribou Coffee customers when asked about what’s important to them in a gourmet coffee experience….

“When you know the ethos behind the coffee, it makes you feel a lot better about what you are

buying”.

“It’s just not right to pay $3 or more for a cup of coffee and not have some kind of impact on the

farms that grow the beans in the first place.”

“Isn’t it just right to give back?”

Caribou Coffee Sustainability Campaign

Launching an education campaign in our retail stores beginning on Monday

Promoting all of our RA certified coffees, special offer of a free RA frog with the purchase of beans

For our kids…

…..and theirs!

We are so proud to be part of the Rainforest Alliance!