Case Study Online knowledge

Current state of affairs :• There are many websites that are sources of

knowledge . • They all are catered towards academics.• Schools/ undergrad.• Question –Answer ( Java related ) • Wiki information.

Possibilites

• Arrange competitions.• Make sites industry standard and cool.(Current education sites

are very boring.)• Make them motivational.• Provide a conferencing /networking platform.• Provide meet the teacher program.• Give group puzzles, subscribed users can select their own or

allow the website to random select ppl based on criteria.• Provide situation rooms. One person can be a leader given a

computer problem. • People can post their ideas and start brain storming sessions.

Paid members will be guaranteed to get 1 partner.

Change is needed

A revolutionary website?

Mission Statement• Provide “BEST quality and least quantity” of “job oriented”

knowledge and networking platform anywhere anytime.

What is it NOT• This is not about teachers not about teaching.• It is not about a monotone lecture. • Not about answering multiple choice questions and

getting marks.

What is it ?• Experience, learning and practical application of learning• Passion to understand & about techniques to understand. • Techniques on developing a quality product not just a

product. • Knowledge network platform.• Platform for employers to get the best candidates.

Target Customer• Students ( Graduate / Undergrad Engineering students.)• Professors/Tutors/Mentors.• Job Seekers• Constant Learners.• People who are browsing for a specific problem.

List of some educational Sites

TopCodes:

http://www.topcoder.com/whatiseoi/

This is a tutorials website and the business model uses employers hiring by means of competitions.

http://www.topcoder.com/leadership/

http://en.wikipedia.org/wiki/TopCoder

Year : 2010

Stack Overflow• Launched August 2008• http://en.wikipedia.org/wiki/Jeff_Atwood• http://en.wikipedia.org/wiki/Stack_Overflow• Funded by Union Square Ventures.• Business Model : job postings and Ads. • Question answer website

http://www.wiziq.com/courses/• WIZ IQ

thinkaloudacademy.com• http://thinkaloudacademy.com/index.html• Algorithm related site• Amitkeerti Lagare• Niharika Kumar• Assistant Professor, RNSIT, Bangalore • No business Model • http://thinkaloudacademy.com/index.html

MIT_OpenCourseWare• http://en.wikipedia.org/wiki/MIT_OpenCourseWare• Business model none ?

Khan acedemy• Owner Salman Khan• Launched September 2006• Owner Salman Khan

• http://en.wikipedia.org/wiki/Khan_Academy• Business model non-profit• Google's Project 10100 provided $2 million

saurabhschool• http://www.youtube.com/user/saurabhschool• No more information.• Business model : Ads

myKong.com• Business Model : Ads… • No more info …

Mathalicious

Wiki How• Created by Jack Herrick and Josh Hannah

Coursera• http://en.wikipedia.org/wiki/Coursera

Gooru.com• http://en.wikipedia.org/wiki/Prasad_Ram• http://www.forbes.com/sites/jordanshapiro/2013/08/13/this

-guy-left-google-to-put-the-power-of-big-data-into-small-classrooms/

• http://ccst.us/news/2012/0406gooru.php

TechFerry.com• Started in 2011.• Nodia based• Some good articles• Consulting Services.

Novaed• Stanford based professors started it. • Business Model - None

Wikibooks• Founder is same as that of WikiPedia

• http://www.madbit.org/blog/programming/

Madbit.org• http://www.madbit.org/blog/programming/

 http://thecodepath.com• UCI ICS student has done.

Mutable learning• Another cool site is • http://www.mutablelearning.com/public/index.html#

You can use a Xul plugin for any browser and that will maintain the notes.

Business Model• Non – Annoying / Non – distracting ads• Subscription.• Donation.• Jobs• Affiliate marketing

Business Model • How to post ads that are not annoying and still solve the

purpose ?

• For intense readers give an entertainment link. ( This could be a watch now type add )

• Paid services/subscription.

• Give book Links ( These will be minimized as referals..

Marketing• Set up booth in universities.• Set up a booth in Job fair events.• Send links to professors.• Bulletin boards.• Send to all consulting agencies.• Facebook, Twitter etc…• Affiliate marketing.• Give talks in companies/universities.• Talk to students./ post on their group email.

Networking events • https://www.facebook.com/events/337087799726817/• http://freemindtraining.com/blog/startup-saturday-delhi-july

-2013-iit-how-can-startup-accelerators-boost-your-startup/• http://yourstory.in/2013/06/startup-hatch-iit-bombays-sine-

drives-50-cutting-edge-tech-startups/• http://www.edc-iitd.org/• http://www.coolage.in/2013/04/20/startups-at-startup-sho

wcase-e-summit-iit-delhi/• http://www.nextbigwhat.com/bits-pilani-successful-startup-

machine-297/

References: ( Ads)• http://www.dailyblogtips.com/22-ways-to-find-advertisers-f

or-your-website/ ( This link tells how to get advertizers for your website)

• http://www.dailyblogtips.com/22-ways-to-find-advertisers-for-your-website/

• http://www.entrepreneur.com/article/159412• ( What is Adsense ?? ) • https://www.google.com/search?q=education+vertical&ie=

utf-8&oe=utf-8&aq=t&rls=org.mozilla:en-US:official&client=firefox-a

Reference ( Current sites.)• http://en.wikipedia.org/wiki/OpenCourseWare• http://en.wikipedia.org/wiki/Open_content• http://en.wikipedia.org/wiki/Open_educational_resources

• http://www.forbes.com/sites/jenniferhicks/2011/06/27/the-rise-of-the-knowledge-market/Papers• http://www.academia.edu/

340051/Inverting_the_Classroom_A_Gateway_to_Creating_An_Inclusive_Learning_Environment

• http://blogs.techsmith.com/for-educators/learning-with-technology/#.Ug8B7nASOmc

• http://chip-chase.com/2012/01/

• Women in Business• http://www.rediff.com/business/slide-show/slide-show-1-tech-the-10-most-influential-women-in-technology/2

0130816.htm#10

• TED • http://www.ted.com/talks/salman_khan_let_s_use_video_to_reinvent_education.html

• startupWeekEnd.edu• http://www.huffingtonpost.com/startup-weekend/startup-weekend-education_b_3148622.html• http://aspiredu.com/

Knowledge Market• http://www.mckinsey.com/insights/strategy/making_a_market_i

n_knowledge• http://www.mckinsey.com/insights/strategy/making_a_market_i

n_knowledge

• http://www.smartplanet.com/blog/bulletin/a-fascinating-business-model-for-free-online-education/6987

• http://www.technologyreview.com/news/506656/the-cleverest-business-model-in-online-education/

• http://www.volokh.com/2013/01/02/whats-the-business-model-for-massive-open-online-courses-moocs-and-what-does-online-education-strategically-mean-for-the-long-run-rent-structure-of-higher-education-is-this-truly-disruptive/

• ( The above is a good article ) • http://hbswk.hbs.edu/item/6591.html by Shikhar Ghosh

• http://www.businessinsider.com/33-startups-that-died-reveal-why-they-failed-2013-6?op=1

• http://www.businessinsider.com/sai• https://sites.google.com/site/chuckeesley/home2

Partner Sites• https://www.interviewstreet.com/recruit2/#• Dice/Monster etc..