Case study

Danail YordanovMarina UzunovaValya Anpilogova

Vladimira Angelova

Increase in MAC sales

DESIGNED BY APPLE IN CALIFORNIA

Benefits and limitations of licensing

Reasons for long term success

NEW SELF-CHARGING BATTERY SYSTEM TECHNOLOGY

DES

IGN

ED

BY

AP

PLE I

N C

ALIF

OR

NIA

NEW THERMOELECTRIC AND BIO-BASED COOLING SYSTEM

DES

IGN

ED

BY

AP

PLE I

N C

ALIF

OR

NIA

iPad – LCD MULTI-ANGLE SCREEN

DES

IGN

ED

BY

AP

PLE I

N C

ALIF

OR

NIA

iPad – VIRTUAL KEYBOARD

DES

IGN

ED

BY

AP

PLE I

N C

ALIF

OR

NIA

iPad – MAPS

DES

IGN

ED

BY

AP

PLE I

N C

ALIF

OR

NIA

iPad – eBOOKS

DES

IGN

ED

BY

AP

PLE I

N C

ALIF

OR

NIA

iPad – GAMING EXPERIENCE

DES

IGN

ED

BY

AP

PLE I

N C

ALIF

OR

NIA

AUGMENTED REALITY REVOLUTION

DES

IGN

ED

BY

AP

PLE I

N C

ALIF

OR

NIA

AUGMENTED REALITY REVOLUTION

PICO PROJECTOR

DES

IGN

ED

BY

AP

PLE I

N C

ALIF

OR

NIA

BMW strategy , Can it be adopted ?

The introduction of Iphone