Hyundai Construction Equipment IndiaCase Study

Communication Route ● Highlighted key USPs of various construction equipments

manufactured by Hyundai● Communicated about various offers and contest● Communicated about various internal meets, product meets,

HR meet, etc.● Conceptualised and designed the launched campaign for the

new SMART Plus series● Communicated about the world-class service provided for all

the equipments by Hyundai● Conceptualized & designed the print advertisement● Impactfully Launched the newest SMART Plus Series

Campaign Objective

Enhance brand awareness + brand recall

Increase engagement on social media

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PRODUCT LAUNCHSMART Plus Series

OurStrategy

Building excitementStarted the promotion few days

before the launch where we only revealed that something powerful

is coming from HCE

Engaging FormatSince video creates a lot of impact when it comes to engagement, we also included video in few of our creative communication and sent out the message loud and clear

Social Media StrategyLeveraged the follower base on

social media to communicate every feature/USP/benefit during our

launch campaign

Toughest & Powerful Since SMART Plus Series needed to be positioned as the upgraded version of the previous SMART series, we made sure that all the visuals and communication highlighted the same

Print AdsWith regards to an insight during our research, we found a large percentage of the TG was newspaper reader and hence, we made print ads a part of our

communication strategy

Product Launch Strategy

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PRINT AD

KEYRESULTSSMART Plus Series Launch

Rise in Engagement

Rise in Engagement

Increased Engagement

Rise inEngagement

24.53 % 24.4 %

30.12 %

KEYRESULTSOverall Project

Impactful Results...

26.35%Rise in engagement on social media

40.48%Rise in Brand Recall

Thank You