1May 16

April Flores Consumer Marketing

Development

#whatimreading: Influencers &Original

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2May 16

ORIGINALS by Adam Grant (Viking; February 2016)

3May 16

WHO are your influencers?

• Librarians

• Booksellers

• Social Media Mavens

• Subject Matter Experts

• Media

• Reader Communities

4May 16

Speak their language

“So excited that I got my hands on an advanced copy. Can’t wait to review!”

“Had a fascinating interview with the author. Read it here!”

“Proud to be the first stop on his author tour. Line up at the store early to guarantee a spot!”

“New on shelves today! Don’t forget to put your copy on hold.”

5May 16

Take advantage of your toolkit

6May 16

Use Brandwatch to track the influencers you know…

7May 16

Expect the unexpected

8May 16

Organize your data with metrics

9May 16

Location, location, location

10May 16

Find out what's popular

11May 16

Conversation: A bird’s eye view

12May 16

Get to know your advocates

13May 16

● Understand your audience and the nature of their conversation to build influencer categories and rules

● Let the information come to you with targeted alerts or signals

● Keep key stakeholders aware with reports

● Establish rules of engagement for each type of influencer

Takeaways

14May 16

Thank you!

“The greatest originals are the ones who fail the most,

because they’re the ones who try the most.”

Watch Adam’s TED Talk for inspiration!

aflores@penguinrandomhouse.com