Case Study Presentation: Lead Generating Contractor Marketing Throughout the Digital Web

transcript

GAF Master Elite ContractorInternet Marketing

A Case Study

Agenda

This is a case study of a GAF Master Elite Contractor and Surefire Social Client

•How we transformed an underperforming website and SEM program•What we did and what we learned•How can you do this stuff easily

Great period of change right now…

…but you can make it work for your business!

•Especially Local Businesses•New media channels are free or low cost•The Internet is where to find customers; but it is getting overwhelming

This must be a coordinated Strategy…

Think about the impact on your business…

Conservative Assumptions:

1.0 % traffic to sales conversion$8k-$10k value per customer$96,000 per month value!$83.00 per demo FULLY LOADED!!

40 demos at 78% demo rate

Spread The Love “Authority Style”…

Website Home

Landing #1

Landing #3

Landing #2

What we did with Roofing and More Inc…

1. Keyword/phrase selection and site structure2. New Wordpress website/blog3. Comprehensive social media/web 2.0 build4. Local SEO and ongoing content distribution5. Tracking and monitoring6. Education and training for core mgt team

Keyword/Phrase Focus

…find high volume keywords that we can win quickly.•Organized by towns in core service area: Herndon, Chantilly, •Focus on winning 3 key terms: Roofing Contractor, Roof Repair, …Expand target keywords after we establish a beachhead!

New Website Structured Around Keyword Strategy…

Custom Landing Pages

•Custom Homepage•Photo gallery Page•About Us •3 lead conversion tactics•Contact Us Page•Testimonials Page •Services Page•Company positioning Page•FAQ Page•Warranty/Guarantee •Blog•Landing Pages •Wordpress CMS

Lead Conversion

Blog for community building and fresh content for search engine indexing…

Use target keywords inheadline

Create a personality

It’s still about leads!

• Distribute Content Everywhere– Web 2.0 custom site pages– Article distribution to 100 directories/bookmarks

• Leverage all Current Media Assets• Create a Plan and Structure For Ongoing

Content Creation and Distribution• Know where and how to use keywords and

terms as descriptions and anchor text

Social Media and Web 2.0 Done Right…

Custom Banner•Phone #•Geo Tags•Web Address

Critical Copy•Search Engine’s•Anchor Text•Geo Tags

Consistent Posting

•Anchor Text Links to landing pages•Company description to generate interest

Custom HTML LandingPage

Show-Off Work

Opportunity- Get customersto comment for testimonials

Consistent Listing

Keywords

Pictures/videos

Claimed

Create a systematic way to get customer reviews

Anchor Text

Consistent Listing Format

On Page Optimization

• Max Number of Pages Optimized• URL Analysis and Recommendations• Meta Optimization• Sitemap .xml Creation and Uploading• Robots .txt Creation and Uploading• Content Optimization• Additional Content Recommendations• New Page Creation • Google, Bing and Yahoo Webmaster

Installation and Analysis• Google Analytics Installation and Analysis• Google Crawl Rate Setting

Off Page Optimization

Premium Local Listings• Google Local• Yahoo Local• Bing Local• Superpages• Info USA

• Off page Optimization (Monthly)• SEO Articles Written• Directory (local/national) Submission• Article Submission to blogs/directories• Social Bookmarking• One Way Links

On-Page/Off-Page SEO…

How are we doing?…Google Rankings Domination for initial keywords

How are we doing?…

Top/only local listing

#2 Listing

#1 Listing in Lead Market

Triple Listing

#1 Listing

Website Traffic Increase In Just First Two Months

1. Search engine traffic up over 55%

2. Facebook traffic up over 500%

3. Article directory traffic up over 200%

4. Local directory traffic up over 100%

5. Over 5.5% website traffic conversion

6. 50 to 70 qualified leads per month

How Are We Doing?…

Surefire Social Makes Your Business Money Faster…

And The Big Bonus…

You do this building a marketing asset you own!

•You are building a platform that becomes a lead generation machine with value that translates into a legacy

•You business is building your brand thought the entire process…leads are converted on your site

•You built a digital footprint that can easily be updated with fresh content for little or no cost

•Preempt competitors and lead services

• Optimal results happen when the website, social media and SEO are all coordinated and working together

• Members wanted help understanding and implementing the program

• Some members want a turn-key service to run the entire program

What we learned in the Surefire Social Beta…

About me….

Chris Marentis

FounderGenNext Media and Marketing

Blog: www.BestContractorLeads.com

Video:www.SurefireSocial.com/contractor-leads

GAF Contractors

www.SurefireSocial.com/gaf-internet-marketing-center

Get started today!