Post on 08-Apr-2015
transcript
This question is from the case study "Ajanta Biscuits" : In which
segments is Ajanta Biscuit currently present?
Glucose , Salted
This question is from the case study "Priya Automobiles" :
Supriya was generation bike & was comparable with competition.
True
This question is from the case "General Motors Asia-Pacific" :
With the global alliance The three car manufacturers in India
can :-
Share each other's products , Commonly buy components , Do cross
branding
This question is from the case study "Second Generation
System" : What are the product benefits of second generation
computers?
4 to 16 times more storage , Could be used as word processors , Could
operate sophisticated programs
This question is from the case study "Samadhan Sakhali Udyog" :
Samadhan Sakhali Udyog's Distribution channel contains :-
Own Chain of Shops
This question is from the case study "Public Distribution" :What is
PDS?
Public Distribution System
This question is from the case study "Mr. Ramrao Panase" :Anil &
Sujata were the direct dealers who were appointed as ________.
Distributors
This question is from the case study "Ashoka Sports Ltd." :What
are the expectations of Ashoka from the retailers?
Premium service , Quality display
This question is from the case study "Priya Automobiles" :What
must have affected the performance of Mr. Jain?
No incentives in cash
This question is from the case study "Huge Electronics" :Due to
matrix structure the functional & project managers coexisted.
True
This question is from the case study "Solar Energy" : What is the
Product Benefit of a Solar operated Products?
Saves electricity & Money
This question is from the case study "Marico Industry" :
Marico Industry's marketing strategy - Acquire more FMCG brands
Marico is big player in - Hair care market
Marico took over - "Anti-Lice" Shampoo - Medikar
This question is from the case study "Lubri - Smooth Ltd." : As a
promotional strategy the owner believes in :-
Sampling
This question is from the case study "Fast Page Communication" :
Pagers are facing stiff resistance from :-
Family members
This question is from the case study "Anveshi - The Rural
Development Organisation" :Anveshi had special concern for
women & underprivileged.
True
This question is from the case study "Fluid Control Devices Ltd.":
The Market Share of Fluid Control Devices in Pumps in year 1968
was :-
0.33
This question is from the case study "Huge Electronics" :Due to
rapid ________ the company organisation chart was constantly
changing.
Growth
This question is from the case study "Health Club" : The
membership of club is adversly affected because:-
Death in swimming pool
This question is from the case study "The Cold Ice-Cream
Company" : The marketing team felt that the use of coupon will
result in greater ________.
Brand Awareness
This question is from the case study "Mr Satish" :Satish's firm
enjoys good reputation because of :-
Quality
This question is from the case study "Air Cool India Ltd." : The
test marketing was decided in Mumbai :-
To see product Performance , Was done for 2 months
This question is from the case " The Real Thing " : The name Coca
Cola was registered as ________.
Trade mark
This question is from the case study "Konkan Trading Company" :
What was the request of Trade Union of Konkan Trading
Company?
Promote the worker who is good in other sports
This question is from the case study "Lubri - Smooth Ltd." : At
what stage of Product Life Cycle the product A-20 is?
Maturity
This question is from the case study "Wall Mart" : Wall Mart is the
largest chain of outlets in the world.
True
This question is from the case study "Wall Mart - Logistic
Leader" : What was Wall Mart offering when it started?
High Quality Products & Service , Low Prices
This question is from the case " The Real Thing " : Esteemed Brain
Tonic & Intellectual Beverage was the ________ of the brand.
Positioning
This question is from the case study "Mr. Ramrao
Panase" :According to Mr. D'Costa, if the business is to be
expanded it has to have a marketing team and a ________.
Distribution Network
This question is from the case study "Saif Runs" :The market can
expand if the price is ________.
Competitive
This question is from the case study "Priya Automobiles" : The
financial scheme was beneficial for ________ by employees in
different organisations.
Group booking
This question is from the case study "Hotel Black Pearl" : Current
customer profile of Hotel Pearl is :-
Middle & Upper Middle class
This question is from the case study "Watts & Volts Ltd." :
Regional manager was responsible for developing new products.
True
This question is from the case study "Moonlight Ltd." : What were
the two types of distribution followed by the company?
Direct sales to wholesalers , Redistribution to retailers
This question is from the case study "Anveshi - The Rural
Development Organisation" :Anveshi worked in villages which are
________
Economically vulnerable.
This question is from the case study " Air India " : The idea
suggested by one employee of Air India was to :
Provide telephone service on board
This question is from the case "Laxmi Mills " : The main product
benefit offered by kardi Oil is :-
Low cholesterol
This question is from the case study "Saloni - Chocolates" :
Developing Contacts with the local schools was a :-
PR Activty
This question is from the case study "Collaborative Product
Development in E-Commerce" :What did collaborative
development involve?
Sharing product design , Sharing Engineering documents
This question is from the case study "ABC Company" : The Indian
middle class is about 1/3rd of population.
True
This question is from the case study "Bags & Baggage's Ltd." :
Bags & Baggage Ltd. Always preferred to give discounts to
________.
Consumer
This question is from the case study "Channels of Distribution" :
What were the two product qualities of Joshi & Deshpande's
product over competition?
Superior quality , Lower price
Chap-Pals is a brand name in - Leather footware industry
Marketing Orientation - Quality control technique-JIT manufacturing
system
Saloni - Chocolates - Distributor of special cadies
Fit-Fit exerciser equipment - Sold in urban localities to higher middle
class
Currently Samadhan Sakhali Udyog is - Operating through 4800 own
retail stores
This question is from the case " Seven Species" : WTO ruled that
United States was wrong in prohibiting import from three
countries.
True
This question is from the case study "AR Sons" :Mr Sandeep felt
that Internet plus mail order can attain popularity.
True
This question is from the case study "Indian Aluminium Company"
: What was the target Audience for Super Wrap?
Housewives
This question is from the case study "Elevator Grant" : ________ for
elevators was considered as a prerequisite prior to entry.
Market Research
This question is from the case study "Shree Ganesh Detergents" :
What are the product benefits of the detergent of Shree Ganesh?
better quality , cheaper price , Less harmful to arms
This question is from the case study "Pratima Ltd." : The product
WPDC-3 with the price of Rs 300/- perfectly fits into the current
product range of Pratima Ltd.
False
This question is from the case study "Innovation & Improvisation"
: 3 M encouraged everyone to become product champions.
True
Divya Bhaskar - The third Gujarati daily newspaper to be launched
This question is from the case study "The Marketing of Divya
Bhaskar" : Pre launch activites & Strategies - To create awareness
for Divya Bhaskar & establish brand image
Key fingings of survey - Their newspaper is average in all respects
Post survey phase - Order bookings crossed a record mark of 2 lac.
This question is from the case study "Deepak Pharmaceuticals" :
What was the effect of slashed advertising?
Profits increased , Reserves increased
This question is from the case "The Real Thing" : Coke used think
Global act Local policy by way of :-
Locally manufacturing product , Creating country/ region specific
advertising , Pricing the product differently in Different countries
This question is from the case study "Dream Launch of Ford
Escort" : What was the percieved difference between petrol &
diesel version of Escort?
Petrol is underpowered than diesel
This question is from the case study "Paramount Fertilisers" :
What facility was offered to Paramount as a special case?
More credit
This question is from the case study "Bharat Research
Development Corporation" : The major area of dissent in case of
BRDC was lack of marketing data.
True
This question is from the case study "Ray Ltd." : What were the
product differences in Super & Crystal?
Different Formulation , Different packaging
This question is from the case study "Thompson & Thompson" :
The study showed that the market for prickly heat powder is
declining.
False
This question is from the case study " Raja Consultants Ltd." :
What did Raja Consultants started with?
Consultancy
This question is from the case study "Suc Seed Plantation" : M/S
Suc Seed have always believed in Excellence Through ________.
Innovation
This question is from the case study "Delana Hosiery Works" :The
owner of the company believed in ________ human relations.
Informal
This question is from the case study "Job Satisfaction" : What was
the effect of Jayant continuing in the same job?
Frustration , Demoralisation
This question is from the case study "Shakti Fitness" :The
profitability is highest for :-
Jogging
This question is from the case study "Priya Automobiles" :Why did
the company started loosing the market?
New Fuel efficient bike introduced
This question is from the case study "Huge Electronics" :Due to
matrix structure the functional & project managers coexisted.
True
This question is from the case study "Roshni Lamp Makers Ltd." :
What are the product benefits of electronic ballast?
Reduces energy consumption , Increases efficiency , Increases tube life
This question is from the case study "Kamlesh & Laltu" : What is
the current product constraint of kamlesh & Laltu?
One Type & One size
This question is from the case study "Mr. Anna Patil" : Mr Anna
Patil's farm was ________.
Canal irrigation
This question is from the case study "U.P. Mini Computers" :
Zenith suggested a research in India to decide on ________.
Product Mix
This question is from the case study "Tasty Biscuits Pune" : The
positive points of this company were :-
Good Quality , Good Distribution , Good Promotion
This question is from the case study "Fluid Control Devices Ltd." :
Fluid Control Devices has current image of a manufacturer of :-
Petrol Pumps
This question is from the case study "The Cold Ice-Cream
Company" : What is the promotional offer on the new product?
Rs 6/- Off Coupon
This question is from the case " Coca-Cola " : Analysts felt that
Belgian recall was the worst________ problem.
Public Relations
This question is from the case study "Ray Ltd." : The marketing
director wanted Ray Ltd. to diversify in Biscuits.
False
This question is from the case study "Mr. Ramrao Panase" :Anil &
Sujata were the direct dealers who were appointed as ________.
Distributors
This question is from the case study "Chocolates" :CDM tried to
break ________ that chocolates are only for children.
Consumer mindset
This question is from the case study "Wall Mart" : Wall Mart is the
largest chain of outlets in the world.
True
This question is from the case study "Shakti Fitness" :Shakti
Fitness offers an opportunity to the citizens of maintaining good
health through ________.
Exercise
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Posted by Computechguide at 8:35 PM 0 comments
Labels: Cases in Marketing Management, PGDBA Assignments, SCDL 3rd Sem
Assignments, SCDL Assignments, SCDL PGDBA Assignments, SCDL Solved
Assignment
W E D N E S D A Y , O C T O B E R 2 8 , 2 0 0 9
SCDL - Cases in Marketing Management
SCDL - Cases in Marketing Management
Cases in Marketing Management - SCDL PGDBA
LIST OF ATTEMPTED QUESTIONS AND ANSWERS
True/False
Question
This question is from the case study "Mr. Atul & Mr. Bhaskar" : Atul felt that
freedom to workers means calling for indiscipline.
Correct Answer
False
Your Answer
True
True/False
Question
This question is from the case study "Ice-Kool" : Studying consumer behavior is
important to any business.
Correct Answer
True
Your Answer
True
Select The Blank
Question
This question is from the case study "Ray Ltd." : The ________ was to be
improved to protect chocolate from melting.
Correct Answer
Packaging
Your Answer
Packaging
Multiple Choice Single Answer
Question
This question is from the case study "Chap-pals" : Current competition of Chap-
pal is :-
Correct Answer
Leather shoose
Your Answer
Hawaii
Multiple Choice Multiple Answer
Question
This question is from the case study "Tristar" :What factors affected the
estimated stock requirement of 800 dealers?
Correct Answer
Political uncertainty , Act of god
Your Answer
Political uncertainty , Competition actions , Dealer demand
Multiple Choice Single Answer
Question
This question is from the case study "Price Plus" : What is the offer under
discussion in the case?
Correct Answer
Money back offer by Akai
Your Answer
Money back offer by Akai
Multiple Choice Multiple Answer
Question
This question is from the case study "AR Sons" : AR Sons became a firm of
reputation because of :-
Correct Answer
Service , Quality
Your Answer
Service , Quality
Multiple Choice Single Answer
Question
This question is from the case study "Lubri - Smooth Ltd." : As a promotional
strategy the owner believes in :-
Correct Answer
Sampling
Your Answer
Direct marketing
Select The Blank
Question
This question is from the case study "Challenger Sports" : The company
command ________ % of the market-share.
Correct Answer
60
Your Answer
75
Multiple Choice Single Answer
Question
This question is from the case study "Kleam" :Why did other companies failed to
market toothpastes?
Correct Answer
No uniform quality of Kleam
Your Answer
No uniform quality of Kleam
Multiple Choice Multiple Answer
Question
This question is from the case study "Collaborative Product Development in E-
Commerce" :What were benefits of Collaborative development?
Correct Answer
Improves operations , Cuts Costs , Saves Time
Your Answer
Cuts Costs , Saves Time , Saves manpower
Select The Blank
Question
This question is from the case study "Anveshi - The Rural Development
Organisation" :The strategy to achieve the objective was to create ________.
Correct Answer
Village organisation
Your Answer
Village cooperative
Multiple Choice Multiple Answer
Question
This question is from the case "Ethel Graff" : Why do Europeans come to India to
work?
Correct Answer
Indian Experience matter in International market , Challenge of working in
Unfamiliar environment
Your Answer
Challenge of working in Unfamiliar environment , Indian Companies now pay
higher salaries
True/False
Question
This question is from the case study "Beauty Cosmetics" :Beauty cosmetics want
to reach the products at All India level.
Correct Answer
True
Your Answer
True
Multiple Choice Multiple Answer
Question
This question is from the case study "Astroid Computer Corporation" : What is
the product range of this company?
Correct Answer
Personal Computer , Monitors , Printers
Your Answer
Personal Computer , Monitors , Printers
Multiple Choice Single Answer
Question
This question is from the case study "Hindustan Lever - Rural Marketing
Initiative" :How were towns & villages covered by HLL initially?
Correct Answer
By Van
Your Answer
By Van
Multiple Choice Multiple Answer
Question
This question is from the case study "Reach India Ltd." : What different product
segments is Reach India Ltd. Operating in?
Correct Answer
Telecom Service Provider , Handsets
Your Answer
Telecom Service Provider , Handsets
Select The Blank
Question
This question is from the case study "Delana Hosiery Works" :The owner of the
company believed in ________ human relations.
Correct Answer
Informal
Your Answer
Informal
Multiple Choice Single Answer
Question
This question is from the case study "Priya Automobiles" : Why did model Priya
still continue to sell?
Correct Answer
Was the cheapest model
Your Answer
Was the cheapest model
Multiple Choice Multiple Answer
Question
This question is from the case study "Alcophin" :What Promotional tools are
used by Medical companies?
Correct Answer
Visual Aid , Product Literature
Your Answer
Product Literature , Hoardings
True/False
Question
This question is from the case study "Tushar Laboratories" :Mumbai market was
the smallest in volumes.
Correct Answer
False
Your Answer
False
Select The Blank
Question
This question is from the case study "ABC A Major Beverages Company" : The
arrangement between ABC & CCA is ________.
Correct Answer
CCA will market ABC brands with their own
Your Answer
ABC will market CCA brands with their own
Multiple Choice Single Answer
Question
This question is from the case study "Mr. Nitin Chandra" : Product Benefit of
Silver plated Bronze products is :-
Correct Answer
They are within reach of middle class
Your Answer
They are within reach of middle class
Multiple Choice Multiple Answer
Question
This question is from the case study "ABC Company" : Which categories did the
company entered lately?
Correct Answer
Refrigerators , Air Conditioners
Your Answer
Air Conditioners
Multiple Choice Single Answer
Question
This question is from the case study "Blue Shield Company" : What type of
promotion was planned in high sale period by Benson & Johnson?
Correct Answer
Discount offer
Your Answer
1 + 1 Free
Posted by Computechguide at 11:54 PM 0 comments
Labels: Cases in Marketing Management, SCDL Assignments, SCDL Papers, SCDL
PGDBA Assignments, SCDL Solved Assignment
S A T U R D A Y , S E P T E M B E R 5 , 2 0 0 9
SCDL Assignments on Cases in Marketing Management
SCDL Assignments on Cases in Marketing Management
Cases in Marketing Managemen Solved Papers
SCDL Assignments on Cases in Marketing Management - Set1
LIST OF ATTEMPTED QUESTIONS AND ANSWERS
True/False
Question
This question is from the case study "Mr. Atul & Mr. Bhaskar" : Atul felt that
freedom to workers means calling for indiscipline.
Correct Answer
False
Your Answer
True
True/False
Question
This question is from the case study "Ice-Kool" : Studying consumer behavior is
important to any business.
Correct Answer
True
Your Answer
True
Select The Blank
Question
This question is from the case study "Ray Ltd." : The ________ was to be
improved to protect chocolate from melting.
Correct Answer
Packaging
Your Answer
Packaging
Multiple Choice Single Answer
Question
This question is from the case study "Chap-pals" : Current competition of Chap-
pal is :-
Correct Answer
Leather shoose
Your Answer
Hawaii
Multiple Choice Multiple Answer
Question
This question is from the case study "Tristar" :What factors affected the
estimated stock requirement of 800 dealers?
Correct Answer
Political uncertainty , Act of god
Your Answer
Political uncertainty , Competition actions , Dealer demand
Multiple Choice Single Answer
Question
This question is from the case study "Price Plus" : What is the offer under
discussion in the case?
Correct Answer
Money back offer by Akai
Your Answer
Money back offer by Akai
Multiple Choice Multiple Answer
Question
This question is from the case study "AR Sons" : AR Sons became a firm of
reputation because of :-
Correct Answer
Service , Quality
Your Answer
Service , Quality
Multiple Choice Single Answer
Question
This question is from the case study "Lubri - Smooth Ltd." : As a promotional
strategy the owner believes in :-
Correct Answer
Sampling
Your Answer
Direct marketing
Select The Blank
Question
This question is from the case study "Challenger Sports" : The company
command ________ % of the market-share.
Correct Answer
60
Your Answer
75
Multiple Choice Single Answer
Question
This question is from the case study "Kleam" :Why did other companies failed to
market toothpastes?
Correct Answer
No uniform quality of Kleam
Your Answer
No uniform quality of Kleam
Multiple Choice Multiple Answer
Question
This question is from the case study "Collaborative Product Development in E-
Commerce" :What were benefits of Collaborative development?
Correct Answer
Improves operations , Cuts Costs , Saves Time
Your Answer
Cuts Costs , Saves Time , Saves manpower
Select The Blank
Question
This question is from the case study "Anveshi - The Rural Development
Organisation" :The strategy to achieve the objective was to create ________.
Correct Answer
Village organisation
Your Answer
Village cooperative
Multiple Choice Multiple Answer
Question
This question is from the case "Ethel Graff" : Why do Europeans come to India to
work?
Correct Answer
Indian Experience matter in International market , Challenge of working in
Unfamiliar environment
Your Answer
Challenge of working in Unfamiliar environment , Indian Companies now pay
higher salaries
True/False
Question
This question is from the case study "Beauty Cosmetics" :Beauty cosmetics want
to reach the products at All India level.
Correct Answer
True
Your Answer
True
Multiple Choice Multiple Answer
Question
This question is from the case study "Astroid Computer Corporation" : What is
the product range of this company?
Correct Answer
Personal Computer , Monitors , Printers
Your Answer
Personal Computer , Monitors , Printers
Multiple Choice Single Answer
Question
This question is from the case study "Hindustan Lever - Rural Marketing
Initiative" :How were towns & villages covered by HLL initially?
Correct Answer
By Van
Your Answer
By Van
Multiple Choice Multiple Answer
Question
This question is from the case study "Reach India Ltd." : What different product
segments is Reach India Ltd. Operating in?
Correct Answer
Telecom Service Provider , Handsets
Your Answer
Telecom Service Provider , Handsets
Select The Blank
Question
This question is from the case study "Delana Hosiery Works" :The owner of the
company believed in ________ human relations.
Correct Answer
Informal
Your Answer
Informal
Multiple Choice Single Answer
Question
This question is from the case study "Priya Automobiles" : Why did model Priya
still continue to sell?
Correct Answer
Was the cheapest model
Your Answer
Was the cheapest model
Multiple Choice Multiple Answer
Question
This question is from the case study "Alcophin" :What Promotional tools are
used by Medical companies?
Correct Answer
Visual Aid , Product Literature
Your Answer
Product Literature , Hoardings
True/False
Question
This question is from the case study "Tushar Laboratories" :Mumbai market was
the smallest in volumes.
Correct Answer
False
Your Answer
False
Select The Blank
Question
This question is from the case study "ABC A Major Beverages Company" : The
arrangement between ABC & CCA is ________.
Correct Answer
CCA will market ABC brands with their own
Your Answer
ABC will market CCA brands with their own
Multiple Choice Single Answer
Question
This question is from the case study "Mr. Nitin Chandra" : Product Benefit of
Silver plated Bronze products is :-
Correct Answer
They are within reach of middle class
Your Answer
They are within reach of middle class
Multiple Choice Multiple Answer
Question
This question is from the case study "ABC Company" : Which categories did the
company entered lately?
Correct Answer
Refrigerators , Air Conditioners
Your Answer
Air Conditioners
Multiple Choice Single Answer
Question
This question is from the case study "Blue Shield Company" : What type of
promotion was planned in high sale period by Benson & Johnson?
Correct Answer
Discount offer
Your Answer
1 + 1 Free
Multiple Choice Multiple Answer
Question
This question is from the case "General Motors Asia-Pacific" : With the global
alliance The three car manufacturers in India can :-
Correct Answer
Share each other's products , Commonly buy components , Do cross branding
Your Answer
Share each other's products , Do cross branding
True/False
Question
This question is from the case study "Hotel Black Pearl" :Since the opening of
'Saphire' the business of Black Pearl is remarkably affected.
Correct Answer
True
Your Answer
True
True/False
Question
This question is from the case study "Priya Automobiles" : Supriya was
generation bike & was comparable with competition.
Correct Answer
True
Your Answer
True
Multiple Choice Single Answer
Question
This question is from the case study "Thompson & Thompson" : What is the
current product segment of the company?
Correct Answer
Health Care
Your Answer
Health Care
Multiple Choice Multiple Answer
Question
This question is from the case study "Ray Ltd." : What were the product
differences in Super & Crystal?
Correct Answer
Different Formulation , Different packaging
Your Answer
Different Formulation , Different packaging , Higher price
True/False
Question
This question is from the case study "Pratima Ltd." : The product WPDC-3 with
the price of Rs 300/- perfectly fits into the current product range of Pratima Ltd.
Correct Answer
False
Your Answer
False
Multiple Choice Single Answer
Question
This question is from the case study "Watts & Volts Ltd." : What was the
marketing manager opposed for?
Correct Answer
Two parallel sales organisations
Your Answer
New product managers
Select The Blank
Question
This question is from the case study "Shakti Fitness" :Shakti Fitness offers an
opportunity to the citizens of maintaining good health through ________.
Correct Answer
Exercise
Your Answer
Exercise
Select The Blank
Question
This question is from the case study "Raja Consultants Ltd." : The characteristics
of the consumer panel were to be used for predicting the behavious of the
________.
Correct Answer
Population
Your Answer
Target Audience
Select The Blank
Question
This question is from the case study "Food Processing Industry" : According to
union, the worker was employed as sweeper & not ________.
Correct Answer
Wet sweeper
Your Answer
Wet sweeper
True/False
Question
This question is from the case study "AR Sons" :Mr Sandeep felt that Internet
plus mail order can attain popularity.
Correct Answer
True
Your Answer
True
True/False
Question
This question is from the case study "Vacuum Flasks" : The company has state
of the art plant with a Japanese collaboration.
Correct Answer
True
Your Answer
False
Select The Blank
Question
This question is from the case " The Real Thing " : Today Coca Cola is sold in
________ countries.
Correct Answer
200
Your Answer
More than 200
True/False
Question
This question is from the case study "Innovation & Improvisation" : 3 M
encouraged everyone to become product champions.
Correct Answer
True
Your Answer
True
Match The Following
Question
Correct Answer
Your Answer
Old Spice
Erratic Alcohol supplies
Uniform quality
Sugandha Mouth Freshners
Tobaco Products
Tobaco Products
Kleam
No Uniform quality
No Uniform quality
Services Unlimited
Funds for Social Organisations
Funds for Social Organisations
Multiple Choice Single Answer
Question
This question is from the case study "Priya Automobiles" :What must have
affected the performance of Mr. Jain?
Correct Answer
No incentives in cash
Your Answer
Less demand in market
Match The Following
Question
Correct Answer
Your Answer
Roshni Lamps
New Product Opportunities
New Product Opportunities
Laxmi Mills
Refined Oil
Raw Oil
Mr. Dinesh Kapoor
Financial Investment
Setting Management Panel
Raja Consultants
Setting Consumer Panel
Financial Investment
Multiple Choice Multiple Answer
Question
This question is from the case study "Tushar Laboratories" : What was Tushar's
strength over giant competitor?
Correct Answer
German collaboration , No quality complaints
Your Answer
German collaboration , No quality complaints , Better distribution
Multiple Choice Single Answer
Question
This question is from the case " Laxmi Mills " : What was the product benefit of
refined oil?
Correct Answer
Very Pure
Your Answer
Very Pure
Select The Blank
Question
This question is from the case study "Maxwell Ltd." : According to Mr. Arvind,
Success is the outcome of well managed ________.
Correct Answer
Interdependence
Your Answer
Employees
Multiple Choice Multiple Answer
Question
This question is from the case study "Bharat Research Development Corporation
" : What details does Project Profile have?
Correct Answer
Product Identification , Types of machinery , Raw material
Your Answer
Product Identification , Types of machinery
Select The Blank
Question
This question is from the case study "Thompson & Thompson" : The name was
decided as Thompson & Thompson to encash the ________.
Correct Answer
Brand Equity
Your Answer
Brand Equity
at 3:30 AM 0 comments Links to this post
Labels: Cases in Marketing Management(Set-3)
Cases in Marketing Management - 8
Top of Form
LIST OF ATTEMPTED QUESTIONS AND ANSWERS
Multiple Choice Single Answer
Question
This question is from the case study "Mr. Ramrao Panase" :The sales rep of the
company did not recommend the termination of Sujata & Anil because :-
Correct Answer
The demand may get disturbed
Your Answer
They had good reputation in market
Match The Following
Question
Correct Answer
Your Answer
In initial years the concentration is in
Northern reagion
Western reagion
This question is from the case study "Switchex Company" : Switchex company
manufactures
Entire range of awitchgear products
Entire range of awitchgear products
Pricing strategy
Lower than the competitors by 8-10%
Lower than the competitors by 8-10%
Its Pune office headed by
Mr. Patil
Mr. Patil
Multiple Choice Multiple Answer
Question
This question is from the case study "Mahesh Pharmaceuticals" : What are the
responsibilities of Propaganda Stockiest?
Correct Answer
Distribute the medicines , Get medicines prescribed by the doctors
Your Answer
Distribute the medicines , Get medicines prescribed by the doctors , Get
maximum discount from the company
Multiple Choice Multiple Answer
Question
This question is from the case " Seven Species" : Which countries were banned
from exporting shrimps?
Correct Answer
India , Pakistan
Your Answer
Korea
Multiple Choice Single Answer
Question
This question is from the case study "Deepak Pharmaceuticals" : Why did Mr.
Khanna slashed Ad budget?
Correct Answer
Supply shorter than demand
Your Answer
No demand
Select The Blank
Question
This question is from the case study "The Kellogg Company" :To increase sales
in Brazin the marketing director had to create a ________ breakfast habit.
Correct Answer
Nutritious
Your Answer
Nutritious
Multiple Choice Multiple Answer
Question
This question is from the case study "Challenger Sports" : If a particular cricket
star fails then this leads to :-
Correct Answer
less sale of bats with his photo , High inventories
Your Answer
less sale of bats with his photo , High inventories , Bad quality perception of bats
, Poor price for those bats
True/False
Question
This question is from the case study "Huge Electronics" :Due to matrix structure
the functional & project managers coexisted.
Correct Answer
True
Your Answer
True
True/False
Question
This question is from the case study "Sukhi and Bhoopy" : Using S & B brand
name for the new products produced in the new sewing machine is called Brand
Extension.
Correct Answer
True
Your Answer
True
Multiple Choice Multiple Answer
Question
This question is from the case study "Air Cool India Ltd." : The test marketing
was decided in Mumbai :-
Correct Answer
To see product Performance , Was done for 2 months
Your Answer
To see product Performance , Was done for 3 months , To see consumer
response
Multiple Choice Single Answer
Question
This question is from the case study "Seema Leather" : Indian leather industry is
facing problem of :-
Correct Answer
Modernisation
Your Answer
Modernisation
Multiple Choice Single Answer
Question
This question is from the case study "Konkan Trading Company" : Why was the
officer promoted by 5 grades?
Correct Answer
Extraordinary Sports performance
Your Answer
Over achievement of target
True/False
Question
This question is from the case study "Atlas Marketing (P) Ltd." :Atlas marketing
is a direct marketing firm.
Correct Answer
True
Your Answer
True
Select The Blank
Question
This question is from the case study "Suc Seed Plantation" :M/S Suc Seed are
innovator - manufacturers & not too expert in ________ technique.
Correct Answer
Marketing
Your Answer
Marketing
Select The Blank
Question
This question is from the case study "ABC A Major Beverages Company" : The
arrangement between ABC & CCA is ________.
Correct Answer
CCA will market ABC brands with their own
Your Answer
ABC will manufacture CCA brands
Multiple Choice Multiple Answer
Question
This question is from the case study "Mr. Vikrant Modi" : In what industry the
product of this company used as Raw Material?
Correct Answer
Chemical , Pharmaceutical
Your Answer
Fertilisers , Metal Coating , Chemical
Multiple Choice Multiple Answer
Question
This question is from the case study "Ajanta Biscuits" : In which segments is
Ajanta Biscuit currently present?
Correct Answer
Glucose , Salted
Your Answer
Glucose , Salted , Cream
True/False
Question
This question is from the case study "Pratima Ltd." : The product WPDC-3 with
the price of Rs 300/- perfectly fits into the current product range of Pratima Ltd.
Correct Answer
False
Your Answer
True
True/False
Question
This question is from the case study "Innovation & Improvisation" : 3 M
encouraged everyone to become product champions.
Correct Answer
True
Your Answer
True
Match The Following
Question
Correct Answer
Your Answer
Divya Bhaskar
The third Gujarati daily newspaper to be launched
The third Gujarati daily newspaper to be launched
This question is from the case study "The Marketing of Divya Bhaskar" : Pre
launch activites & Strategies
To create awareness for Divya Bhaskar & establish brand image
To create awareness for Divya Bhaskar & establish brand image
Key fingings of survey
Their newspaper is average in all respects
Their newspaper is average in all respects
Post survey phase
Order bookings crossed a record mark of 2 lac.
Order bookings crossed a record mark of 2 lac.
Multiple Choice Multiple Answer
Question
This question is from the case study "Deepak Pharmaceuticals" : What was the
effect of slashed advertising?
Correct Answer
Profits increased , Reserves increased
Your Answer
Profits increased , Reserves increased , Manpower increased
Multiple Choice Multiple Answer
Question
This question is from the case "The Real Thing" : Coke used think Global act
Local policy by way of :-
Correct Answer
Locally manufacturing product , Creating country/ region specific advertising ,
Pricing the product differently in Different countries
Your Answer
Locally manufacturing product , Creating country/ region specific advertising ,
Pricing the product differently in Different countries
Multiple Choice Single Answer
Question
This question is from the case study "Dream Launch of Ford Escort" : What was
the percieved difference between petrol & diesel version of Escort?
Correct Answer
Petrol is underpowered than diesel
Your Answer
Diesel is smooth than petrol
Multiple Choice Single Answer
Question
This question is from the case study "Paramount Fertilisers" : What facility was
offered to Paramount as a special case?
Correct Answer
More credit
Your Answer
More credit
True/False
Question
This question is from the case study "Bharat Research Development
Corporation" : The major area of dissent in case of BRDC was lack of marketing
data.
Correct Answer
True
Your Answer
True
Multiple Choice Multiple Answer
Question
This question is from the case study "Ray Ltd." : What were the product
differences in Super & Crystal?
Correct Answer
Different Formulation , Different packaging
Your Answer
Different Formulation , Different packaging , Different Consumer
True/False
Question
This question is from the case study "Thompson & Thompson" : The study
showed that the market for prickly heat powder is declining.
Correct Answer
False
Your Answer
False
Multiple Choice Single Answer
Question
This question is from the case study " Raja Consultants Ltd." : What did Raja
Consultants started with?
Correct Answer
Consultancy
Your Answer
Advertising
Select The Blank
Question
This question is from the case study "Suc Seed Plantation" : M/S Suc Seed have
always believed in Excellence Through ________.
Correct Answer
Innovation
Your Answer
Best Service
Select The Blank
Question
This question is from the case study "Delana Hosiery Works" :The owner of the
company believed in ________ human relations.
Correct Answer
Informal
Your Answer
Professional
Multiple Choice Multiple Answer
Question
This question is from the case study "Job Satisfaction" : What was the effect of
Jayant continuing in the same job?
Correct Answer
Frustration , Demoralisation
Your Answer
Frustration , Demoralisation , Not meeting target
Multiple Choice Single Answer
Question
This question is from the case study "Shakti Fitness" :The profitability is highest
for :-
Correct Answer
Jogging
Your Answer
Yoga
Multiple Choice Single Answer
Question
This question is from the case study "Priya Automobiles" :Why did the company
started loosing the market?
Correct Answer
New Fuel efficient bike introduced
Your Answer
New Fuel efficient bike introduced
True/False
Question
This question is from the case study "Huge Electronics" :Due to matrix structure
the functional & project managers coexisted.
Correct Answer
True
Your Answer
True
Multiple Choice Multiple Answer
Question
This question is from the case study "Roshni Lamp Makers Ltd." : What are the
product benefits of electronic ballast?
Correct Answer
Reduces energy consumption , Increases efficiency , Increases tube life
Your Answer
Reduces energy consumption , Increases efficiency , Increases tube life
Multiple Choice Single Answer
Question
This question is from the case study "Kamlesh & Laltu" : What is the current
product constraint of kamlesh & Laltu?
Correct Answer
One Type & One size
Your Answer
Little height
Select The Blank
Question
This question is from the case study "Mr. Anna Patil" : Mr Anna Patil's farm was
________.
Correct Answer
Canal irrigation
Your Answer
Canal irrigation
Select The Blank
Question
This question is from the case study "U.P. Mini Computers" : Zenith suggested a
research in India to decide on ________.
Correct Answer
Product Mix
Your Answer
Pricing
Multiple Choice Multiple Answer
Question
This question is from the case study "Tasty Biscuits Pune" : The positive points
of this company were :-
Correct Answer
Good Quality , Good Distribution , Good Promotion
Your Answer
Good Quality , Good Distribution , Good Price
Multiple Choice Single Answer
Question
This question is from the case study "Fluid Control Devices Ltd." : Fluid Control
Devices has current image of a manufacturer of :-
Correct Answer
Petrol Pumps
Your Answer
Oil Pumps
Multiple Choice Single Answer
Question
This question is from the case study "The Cold Ice-Cream Company" : What is
the promotional offer on the new product?
Correct Answer
Rs 6/- Off Coupon
Your Answer
Buy One get one free
Select The Blank
Question
This question is from the case " Coca-Cola " : Analysts felt that Belgian recall
was the worst________ problem.
Correct Answer
Public Relations
Your Answer
Distribution
True/False
Question
This question is from the case study "Ray Ltd." : The marketing director wanted
Ray Ltd. to diversify in Biscuits.
Correct Answer
False
Your Answer
True
Select The Blank
Question
This question is from the case study "Mr. Ramrao Panase" :Anil & Sujata were
the direct dealers who were appointed as ________.
Correct Answer
Distributors
Your Answer
Distributors
Select The Blank
Question
This question is from the case study "Chocolates" :CDM tried to break ________
that chocolates are only for children.
Correct Answer
Consumer mindset
Your Answer
Consumer mindset
True/False
Question
This question is from the case study "Wall Mart" : Wall Mart is the largest chain
of outlets in the world.
Correct Answer
True
Your Answer
True
Select The Blank
Question
This question is from the case study "Shakti Fitness" :Shakti Fitness offers an
opportunity to the citizens of maintaining good health through ________.
Correct Answer
Exercise
Your Answer
Exercise
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