Post on 22-Feb-2017
transcript
CATALOGS AFTER DARKSEDUCE CUSTOMERS WITH THE SEXY ART OF WORDS AND PICTURES
We do good work that works.
We have for 33+ years.
WHO AM I?
Matt Fey, Catalog Sexpert
WITH THAT SAID…
S
SE
SEX
10Sexual thoughts per day
67% think about sex a few times
per week
19Sexual thoughts per day
54% think about sex a few times
per day
(that’s a lot of sex)
SEX
SELLS!
198315% of magazine ads
featured sexual
imagery
199320% of magazine ads
featured sexual
imagery
200327% of magazine ads
featured sexual
imagery
And yes, even catalogs…
SEE, SEX
SELLS…
…or does it?
Sex sells, when you’re selling
sex.
According to a
University of Wisconsin
study, ads were viewed
10% LESS FAVORABLY
when using sex to sell
products that, well,
aren’t so sexy.
S-E-X
IT’S NOT ABOUT SELLING
(really, it’s not)
DESIRE
IT’S ABOUT CREATING
Customers
want to
want you.
LET’S GET IT ON
What do you do if your catalog doesn’t have that spicy
SEX APPEAL?
?
Uh, I’ll
call you.
Let’s just be
friends.
Sorry, I’m
seeing someone.
Not if you were
the last catalog
on earth.
4 SECRETS
TO SEDUCING
CUSTOMERS
AND CREATING
DESIRE
FOUR
PLAY
HARDCORE PHOTOGRAPHY
10%of what they hear
20%of what they read
80%of what they see
DRAMATICINTIMATETACTILEDETAIL
LET’S GET
PHY-
SICAL(PHY-SICAL)
“ENGAGING GIZMOS”
$0.05additional spend per catalog
1.8x - 2.2xlift in performance
SENSUALHEALING
SCENTS SENSE
Video content increases
recognition and
conversion by up to
85% (Note: no video content
is included in this
presentation because it
was deemed too sexy.)
DIRTY TALK
(inappropriate double entendre here)
4 SECRETS
Hardcore Photography
Let’s Get Physical
Sensual Healing
Dirty Talk
FOUR
PLAY
DESIRE
DESIRE
1 SEXY
⍯SEX
2 TEST
YOUR
LIMITS
3 FIND
YOUR
SEX APPEAL
SO…
WAS IT GOOD FOR
YOU?
THANK YOUEmail mattf@jschmid.com