© Catalyx. The material in this document is owned by Catalyx

Launching a new product with your customers,

not just for them

We helped the Carlsberg

Brand Somersby launch into

Switzerland, b co-building

their go to market strategy

with 500 of their core

consumer target and then

turning these people into lead

users and brand

ambassadors.

William Tell and the cider challenge

Only 8 million people

4 official languages

20% expatriate population

2% Imported Cider

We helped the Carlsberg

Brand Somersby launch into

Switzerland, b co-building

their go to market strategy

with 500 of their core

consumer target and then

turning these people into lead

users and brand

ambassadors.

William Tell and the cider challenge

How can Carlsberg

successfully launch

an international cider

brand into a complex

country fiercely

proud of its own

cider heritage?

We harness the collective intelligence of

crowds, communities and online

conversation…

To uncover insight.

To co-create marketing, product & policy

innovation.

To build participant and consumer engagement.

Collective Intelligence is the creation and use of the input and

intelligence of hundreds or thousands of people.

All of us is smarter than one of me

Collecting Conversations: 3 ways

CROWDTREND

CONVERSATION

ACTIVE – get the crowd to come to you PASSIVE – the crowd doesn’t come

The co-creation platform

The co-creation platforms

Bienvenue! Willkommen!

From understanding to engagement

Open

Minded

Attitude

Social

Drinking

Behaviour

Insight

From understanding to engagement

Open

Minded

Attitude

Social

Drinking

Behaviour

Insight

INSIGHT 1: The Swiss want to stand out, but can’t help fitting in.

INSIGHT 2: Enhance existing conversations; don’t create new ones.

INSIGHT 3: Finger Food is critical.

INSIGHT 4: The usual rules don’t apply in festival season.

From understanding to engagement

Open

Minded

Attitude

Social

Drinking

Behaviour

Insight Ideate

From understanding to engagement

Open

Minded

Attitude

Social

Drinking

Behaviour

Insight GenerateIdeate

What used to happen

Learn

Create

Test

Go

Try again

From understanding to engagement

Open

Minded

Attitude

Social

Drinking

Behaviour

Insight GenerateIdeate Engagement

What happened next

6% aided awareness….before launch.

Online brand engagement 3x expectations….before launch.

Brand reach of 20% of population on launch day.

Launch brought forward by almost a month.

Work with the end user, not just for

them

Build Better

Brands

Launch Better

Products

Craft Better

Policy

Coordinate Better

Engagement

Design Better

Strategy

The Power of the Crowd

Tell me and I will forget,

Show me and I may remember,

Involve me and I will understand

Confucius 450BC

info@thecatalyx.com

0041 22 345 0994

Please contact us for

any more information

© Catalyx. The material in this document is owned by Catalyx