Caty Kobe - How To Create A Community Development Plan

transcript

How to Create a Community Development PlanCaty Kobe Head of Training, FeverBee

@catykobe // #fbsprint

Your Plan Is Your North Star

Without a plan we get stuck

We become too reactive

Our community stops progressing forward

Inception Establishment Maturity Mitosis

Growth Rate0-50%

via community

50-90% via WOM/ Referral

90%+ via WOM/

ReferralVariable

Activity0-50%

via community

50-90% via community

90%+ via community

Dips with each new

Sense of Community N/a 0-24* 25-72* 73-96*

BenchmarkYourself

Find out where you are in the lifecycle.

Inception Establishment Maturity Mitosis

Growth Rate0-50%

via community

50-90% via WOM/ Referral

90%+ via WOM/

ReferralVariable

Activity0-50%

via community

50-90% via community

90%+ via community

Dips with each new

Sense of Community N/a 0-24* 25-72* 73-96*

Measure growth, activity, and sense of community

SOC requires survey: http://bit.ly/

socsurveyfeverbee

Measure against business objectives

(ahem, that means ROI)

Use the“Goldilocks Principle”

Push yourself, but set achievable goals

Inventory Your Resources

Marketing help?

Design/ dev resources?

Budget?

Create and Communicate

Write it out!

Validate with your vendor

Sell your executive sponsor

Set realistic expectations*

Share with your company!

Execute, measure, analyze, iterate

buzzword overload, sorry! :)

Start executing against your plan

Provide weekly updates to yourself/ boss

Provide monthly updates to your boss/ company

Leverage A/B testing to save time & money

Don’t be afraid to roll back changes

There’s No Time Like the Present

Get started with your plan now

Account for change

1. Benchmark yourself 2. Decide what you want to achieve 3. Inventory your resources 4. Create & communicate 5. Go execute!

1. Measure & iterate as necessary

How to Create a Community Development Plan

Thank you.