Submitted by- Jatin Batra 062 Simant Shekhar Das 032 Nandan Chourasia 036

Introduction

Consumer survey about the Snacks industry

Snack sector which is largely unorganised

Questionnaire is prepared for 50 respondents

Objective

To study the satisfaction level and preferences of the public

To find out popular flavour and future expectations from the product

To analyse the data in detail and make meaningful conclusions

Company Profile

• Pepsi Foods Ltd. known as Frito Lays India ltd. produces India’s largest snack food Manufacture brand including Ruffles, Hostess, Cheetos and Uncle chips

• Founded in 1938 , later in 1965 it came under the marketing division of Frito lays of the Pepsi Foods

• Company has been constantly experimenting with flavours according to the consumer’s liking

• In the branded market Frito Lays has 45% , followed by Haldiram 27%,and ITC 16%

The first objective of the research project is concerned with finding out what Percentage of people likes to eat CHIPS. Out of 50 respondents 49 like to While 1 don’t.

YES 98%

NO 2%

Our second objective is concerned with finding out which snacks they preferred.

CHIPS 34%

BISCUITS 22%

NAMKEEN 14%

BUJIA 22%

OTHERS 8%

YesNo

The third objective was to analyze the preference of chips by the people.

YES 84%

NO 16%

Fourth objective was to find out how which time of the day you prefer the Most.

MorningAfternoonEveningNight

MORNING 16%

AFTERNOON 14%

EVENING 64%

NIGHT 14%

The fifth objective was to analyze the reasons for the popularity of the most preferred chips.

Haldriam wafers Uncle ChipsLays chipsBingo

HALDIRAM 6%

UNCEL CHIPS 10%

LAYS 82% BINGO 2%

Sixth objective was to find out how which flavor of lay’s chips people like the Most.

Plain salt American flavorTangy tomatoChat Street

AMERICAN FLAVOUR 10%

PLAIN SALT 8%

TANGY TOMATO 60%

CHAT STREET 22%

Our seventh objective was to find out which all places do the people consume lay’s chips most.

COLLEGES 62%

RAILWAY STATION 16%

PUBLIC PLACE 10%

BUS STOP 12%

The eighth objective was to find what compels them to buy lay’s chips.

BRAND NAME 24% QUALITY 56% VARIANTS 6% PRICE 6% OTHERS 8%

Ninth objective was to find out how people rate the lay’s chips.

EXCELLENT 26%

GOOD 52%

AVERAGE 22%

The tenth objective was to analyse which size of lay’s chips people generally prefer the most.

LARGE 10%

MEDIUM 52%

SMALL 38%

The eleventh objective of the research project is concerned with finding out how often people consume lay’s chips.

VERY OFTEN 22%

OFTEN 24%

SOMETIMES 40%

RARELY 14%

Our twelth objective was to find out who all in respondent’s family prefer lays chips.

ALL 60%

CHILDREN 36%

PARENTS 4%

GRANPARENTS 0%

The thirteenth objective was to find the opinion about the lay’s market position in the cumulative market.

YES 92%

NO 6%

CAN’T SAY 4%

Fourteenth objective was to find out the opinion of the people as they need lay’s chips in some more flavor.

YES 84%

NO 16%

Our fifteenth objective is concerned with the sources of information regarding lay’s chips.

ADVERTISING 68%

LIVE DEMONSTRATION 4%

RETAIL OUTLETS 14%

HOME SHOPPING 14%

Our sixteenth and last objective was concerned people opinion about the health. We asked do lays is a junk food.

YES 58%

NO 42%

Conclusion

• Survey conducted is useful for getting the consumer opinion

• Potato chips is a popular product in the snacks industry

• Rating is good of the product amongst the consumers

• People are happy with the range of flavours and expect few more in the future

Recommendations

• Make the product heatlhy by adding nutrious ingredients

• Introduce new flavours and different packaging styles

• Increase the brand’s promotion focussing to make the product reach out to all classes of consumers