CDI Founder Workshop Session 6 – What’s the Problem?

Finding a problem worth solving, and why you should solve it.

ALLISON LONG PETTINE NOVEMBER 29, 2016

Seed San Diego

•  50+ years of combined startup experience •  Seed funding or bridge to A •  Capital efficient, scalable companies

CAPITAL + STRATEGIC VALUE =

SUCCESS

Finding the Problem

Why is it Important?

•  It’s a marathon, not a sprint

•  The problem will serve as the thesis of your company

•  Nothing else matters without it

How Deep is the Pain

•  Shark Bite vs. Mosquito Bite

Who’s it For?

Exercise 1

•  List 3-5 pains in your life

OR

•  Write down the pain you are trying to solve

Exercise 2

Why is the pain deep? How many people are affected by this pain?

What is your solution?

Exercise 3

Pick your top problem & solution.

Exercise 4

Insights gained. New solution(s) to the problem?