Cdm presentation 10-2010

transcript

Why CDM?

1. The Kelley Blue Book difference

2. Everything you need to market vehicles on the lot

3. Everything you need to market vehicles online

4. Accelerate time to market

5. Improve data accuracy

6. Rapid distribution

7. Actionable, merchandising-centric reporting

* Kelley Blue Book: 2008 Product ROI Survey** C.A. Walker Research Solutions, Inc. Most Visited Automotive Web Site According to the 2009 Summer Automotive Web Site Usefulness Study

Kelley Blue Book® Values

Internet Marketing Solutions

kbb.comMost Visited automotive

information Web site**

71% of online car shoppers are more likelyto buy from a dealership that offers KelleyBlue Book Values on its site*

62% of online car shoppers are morelikely to buy from a dealership that displaysKelley Blue Book Values on window stickers*

The Kelley Blue Book Influence

* C.A. Walker Research Solutions, Inc. – 2008 Spring Automotive Web Site Usefulness Study

Kbb.com is the most visited automotive information Web site*

Kbb.com is the most useful automotive information Web site among new and used vehicle shoppers*

HALF OF ONLINE VEHICLE SHOPPERS VISIT KBB.COM¹

93%86%

73% 68% 68% 68%58% 58%

Viewing pictures of

actual vehicle at dealership

Consistent pricing across

multiple sources

KBB values on a dealers website

Viewing video of actual vehicle at dealership

KBB Endorsement on dealer’s

website

KBB Endorsement on the dealer

KBB branding / logo on the

dealer’s website

KBB branding / logo on the dealer lot

“7 out of 10 Consumers are More Likely to Buy from a Dealer if they Display KBB Values.”*

*Source: Kelley Blue Book Market Research (2005)

The Kelley Blue Book Influence

The Kelley Blue Book Difference

1. The KBB brand automatically creates opportunities2. Integration of Kelley Blue Book Values in CDM products3. kbb.com Pre-Owned Classifieds4. CDM is the only provider that can republish KBB values online5. KBB branding on photo stamps6. Only distributor of KBB window sticker7. Get classified listings on kbb.com8.

CDMdata SolutionsCollect, Distribute, & Manage

4 options to choose from:

CDM Dealer ServicesWe’ll do the work for you:

Complete on-the-lot window sticker & Internet

marketing service solution.

AutoOffice®

Your cost effective one-stop-shop for pricing,

managing & marketingyour inventory online

AutoOffice PlusAll the features & benefits

of AutoOffice, plus ourMarket Pricing Tool & Craigslist Posting Tool

DigitalLot® SolutionComplete do it yourself:

in-house solution to decrease time to market &

increase vehicle sales.

DigitalLot® Solution

In. On. Sold.The Faster, Easier, & More Accurate Way to Get Your Inventory Online

DigitalLot Solution Benefits

• Why we help dealers increase sales– Leverage the Kelley Blue Book values and brand– Decrease time to market– Increase accuracy of advertising information– Advertise vehicle information that sells

• Multiple photos, in-depth vehicle features, and descriptive comments

“Since we’ve started using the DigitalLot Solution, Our average time-to-market on our used carshas decreased from 11 days to 48 hours or less...

“The device is very easy to use – we can input a vehicle’s data & take 20+ photos in less than 3 minutes, press the Update button, & it’s online in seconds. I can’t imagine going back!”

- Paul Holt, eCommerce Director, Riverside Toyota

Window Stickers& Reports

Export to KBB.com & 200+ Retail Web sites

MARKET

COLLECT

MANAGE

DigitalLot Solution: Overview

DealerWeb siteMARKET

Window StickerPrinting

Online Advertising

Management Tool

Data Subscriptions

Inventory HostingData ExportsHardware

& many more!

DigitalLot SolutionA Complete Solution to Increase Sales…

Dealer Web siteMARKET

• Capture– Scan the VIN– VIN explosion

(Kelley Blue Book & Chrome® Data)

– Snap photos

DigitalLot Solution: Collection

• Print– Window stickers (Custom, CPO/CUV, KBB)– English & Spanish buyers guides– Kelley Blue Book hang tags– Addendum stickers– Inventory reports

• Update– Get your cars online

& on your website in minutes

Scan the VIN

VIN ExplosionKelley Blue Book, Polk®, & Chrome® Data

Additional InformationEnter Stock & Colors

Vehicle PricingConfirm Options & Price Vehicle

Vehicle Standard FeaturesInformation That Sells

After Market FeaturesShow The Shopper All The Details

Snap Photos

Update & PrintCars Marketed Online & On the Lot in Minutes!

AutoOffice®

& AutoOffice PLUS

AutoOffice®

Convenient Web-Based Inventory Marketing Management Tool

Data Subscriptions

Inventory Hosting

AutoOffice

Data Exports

& manymore!

Dealer Web siteMARKET Database

HOSTING

With AutoOffice, Our Online Marketing Management Tool, You Get:

• Manage Your Inventory Online – Automatically VIN decode your inventory through DMS

polling or enter it manually– Load photos quickly and easily– Add unique seller’s notes with Comment Builder– Update vehicle information and mark vehicles “SOLD” for all

your retailing sites– Easily view, print, and use accurate and actionable reports– Set-up email alerts with AutoRules. Automate pricing, easily

change prices for a selection of vehicles, or alert yourself when a price rises or falls too far

– Email vehicle information to prospects– Competitively price inventory– Print window stickers, Buyers Guides, and KBB Hang Tags– Manage inventory across multiple dealerships

1. Dealership DMS

3. Post Inventory Online

2. AutoOffice®

AutoOffice®

AutoOffice Plus

– Preview your ad and edit your ad title, listing prices, number of photos displayed, font, ad style, and more!

– Upload your own banner or takeadvantage of our customizable banners

– List vehicle options 3

– CARFAX integration4

– Choose from multiple template options5

Posting Tools

• Craigslist® Posting Tool– Post a vehicle to Craigslist in a minute

or less from within AutoOffice:

– Receive leads through email, phone number, & lead form

•Price your vehicles competitively to improve turn rate & maximize gross

•Understand the Marketplace by analyzing & evaluating data to help you increase your sales opportunities

AutoOffice PlusMarket Pricing Tool

CDM Dealer Services

Online Marketing

Management Tool

Data Subscriptions

Inventory HostingData ExportsAccountRepresentative

& many more!

CDM Dealer ServicesThe Full Service Solution

Dealer Web siteMARKET

CDM Dealer ServicesThe Full Service Solution

CDM Dealer ServicesProfessional & Reliable Service

• Trained, uniformed professionals

• Consistent, full service inventory management

• Automated inventory pricing

• Faster online inventory exports

• Enhanced Web site frame-in

• Vehicle photos

• Export to over 200 retail, wholesale, and partner Web sites

• Robust data sets from Kelley Blue Book and Chrome ®

Chrome is a registered trademark of Chrome Systems, Inc.Polk is a registered trademark of R.L. Polk & Co.

CDM Dealer ServicesYour Inventory Marketing Partner

• Four points of contact:– Business Development Consultant– Account Representative– Dealer Services Manager– Customer Support

Management

Management: AutoOffice

• Manage inventory acrossmultiple dealerships

• Edit vehicle features, pricing & comments

• Print window stickers, Buyer’s Guides & inventory reports

• DMS polling, including Rapid Retail

• Automate inventory management, pricing, & notifications

• Easily view, print, and use accurate reports

• Email vehicle information to prospects http://www.cdmdata.com/sautooffice/default.aspx

Useful and Actionable Reporting

Distribution

– AutoTrader– Cars.com– kbb.com– AutoByTel– Dealix– AutoUSA– Dealer.com– Cobalt– BZ Results– Oodle– eBay– Craigslist– Backpage– SmartAuction, Manheim, & Openlane– Hundreds more!

• OEM certified integration– Toyota & Scion Certified– Honda & Acura Certified– GM & Cadillac Certified

DistributionOver 200+ Retail, Wholesale, and Partner Web sites

DistributionWebsite Frame-In: the DigitalLot Website

• Customized foryour dealership

– Custom Comments - Add detailedcustom notes about the vehicle tohighlight features and specials

– VideoLot* - Add streaming vehicle videos of your inventory

– Larger Photos - Let largerphotos do the selling. Also, addPhoto stamping to makeyour brand stand out

– Dealership banner, color, layout, price labels, & custom button

– Graphic for dealership photo, staff photo or map to your location

• More photos & more data means more leads

*Additional fees apply

DistributionWebsite Frame-In: the DigitalLot Website

• Reinforce trust withKelley Blue Book integration

– LeadDriver™*- Use the LeadDriver lead capture toolto add Kelley Blue Book® Trade-in Values to your site to help capture and convert more leads into sales

– Kelley Blue Book® Values6

Additional Tools Available within Your DigitalLot® Web site:

– Digital Window Stickers - Display Kelley Blue Book or select Manufacturer Certified digital window stickers from:• GM • Hummer• Cadillac

• Saturn• Saab• Honda

• Acura• Toyota• Scion

*Additional fees apply

Payment Calculator10

CARFAX® & AutoCheck integration9

Distribution

ThumbnailView

DigitalLot Website Options: Match Your Brand Identity

• Choose between 2 layout options & 8 color styles

ListView

Rapid Distribution

• kbb.com

• Dealer.com

• Openlane

• AutoBase

• VIN Solutions

• DealerTrack AAX

• More coming soon…

Accelerate Time to Market

Accessories

Print Window Stickers & Buyers Guides

Effective Lot MerchandisingThe KBB Hang Tag Gets Your Customer’s Attention & Trust

• 80+ Years of building consumer trust

• Easily execute weekend sales without replacing window stickers

• Encourage walk-in browsing

• Rapid RetailSM

– Get your inventory online even faster– Post vehicles from your DMS to your retail classified Web sites

before they are front-line ready & completely booked in

DMS Polling, Including Rapid Retail

Market Pricing Tool

– Price your vehicles competitively to improve turn rate & maximize gross– Understand the Marketplace by analyzing & evaluating data to help you

increase your sales opportunities

• Post vehicles to Craigslist® & eBay®

– Maximize vehicle sales through popular sites– Quickly and easily list and manage vehicles

on Craigslist and eBay from within AutoOffice

2008 Nissan Murano SL

Posting Tools

• Other posting tolls include:– Backpage– Manheim– SmartAuction

– Streaming vehicle videos on your Web site

– Change the way car shoppers see your inventory online

– Engage with car shoppers by posting vehicle videos on:

• Your Web site • AutoTrader.com®

• Cars.comTM

• YouTubeTM

• E-mail to leads

VideoLot Increase Conversion & Time on Your Site

•Higher Prominent Placement•Videos Included in Your Listings• Inventory refreshed up to 5 times per day•Dealer Storefront•Reporting in AutoOffice•Unique Merchandising:

– Icons – Newly Listed, Price Reduced– Blue Seal Listings Icon (Dealer Services)– Display Kelley Blue Book® Suggested Retail Value– Display Kelley Blue Book® Digital Window Sticker

kbb.com® Pre-Owned Classifieds

• Kelley Blue Book® Trade-in Values & lead capture solution

• Capture more leads on your dealer Web site

LeadDriverWebsite Lead Generator

• Pre-approve your online shoppers in seconds

• Add credit jockey to your Web site to pre-qualify shoppers before youeven talk to them

Credit Jockey is a trademark of Auto Jockey CRM, Inc.

Credit JockeyTM

Website Lead Generator

Photo Stamping

Additional Photo Stamp Examples

Certified Photo Stamp Non-Certified Photo Stamp

Testimonials“Since we’ve started using the DigitalLot® Solution, Our average time-to-market on our used cars has decreased from 11 days to 48 hours or less... The device is very easy to use – we can input a vehicle’s data & take 20+ photos in less than 3 minutes, press the Update button, & it’s online in seconds. I can’t imagine going back!”

–Paul Holt, eCommerce Director, Riverside Toyota

“Without question the DigitalLot® Solution is the MOST effective and efficient inventory management tool that I have used in my automotive career.”

–Chris Gambill, Toyota of Somerset, KY

“We used to pull our inventory out of our DMS, take photos with a digital camera and enter information by hand. I decided I wanted to focus on selling rather than data collection. DigitalLot® cut out 80% of the labor and helped increase Internet sales from 20 to 40 cars a month.”

–Steve Howard, National Car Sales, Indianapolis, IN

“In the past, we wasted hours and hours updating and adjusting our online inventory. Now with CDM Dealer Services we can focus on what we do best – selling our vehicles.”

–Luke Stokebrand, Bill Luke Chrysler Jeep & Dodge, Phoenix, AZ

Testimonials“The posting tool in AutoOffice really makes it quick and easy for us to post cars to Craigslist, and last month we got 12 leads and sold 7 cars because of Craigslist. It's a great place to advertise our vehicles!”

–Dennis Hathaway, Martin Chevrolet, Torrance, CA

“Kelley Blue Book’s LeadDriver™ is an excellent tool that was easy to implement. Our Web site visitors are more comfortable using it versus other lead generation tools thanks to Kelley Blue Book’s excellent reputation with consumers. Last month we closed 18% of all of the leads we received from LeadDriver. Without question Kelley Blue Book’s LeadDriver is our best lead provider.”

–Barry Mandel, Schaefer and Strohminger, Baltimore, MD