Cecilie Burleson Standing out above the crowd

Strategic planning Account management • Project management

Relationship development • Team building Interpersonal communication

Creative production • Leadership development Media buying • Analytics and budgeting

West Hawaii Today/Stephens Media Online Sales Manager

Digital & Integrated Sales Community Development

Multi-product Solutions Database building

Increased digital marketing revenue month over month, including a 22% increase in the 1st quarter of 2013.

Re: Sales & Marketing Sales & Marketing Consultant

Account Management Creative Development

Community Integration Product Promotion

Increased the number of leads received by 300%, while decreasing the total spend on Search Engine Marketing by half.

UHH Conference Center Senior Conference Coordinator

Event Coordination Event Management

Relationship Building Logistics Coordination

Coordinated and managed a number of conferences for local, national and international participants, including the Hawaii Build & Buy Green Expo.

Laird Christianson Advertising Senior Account Executive

Account Management Relationship Development

Product Marketing Strategic Planning

Successfully managed tourism accounts resulting in an increase in marketing efforts. Coordinated marketing of grand opening for iconic Hawaiian resort.

Pinnacle Marketing Group Marketing Manager

Project Management Partnership Development

Mobile Marketing Product Promotion

Recruited Microsoft mobility partners to leverage Mobility as a sales strategy. As a result, the first recorded partner increased SBS sales by 900%.

Don’t Blink Media Manager of Client Research

Search Engine Marketing Affiliate Marketing

Online Media Marketing Analytics

Developed, managed and optimized successful Search Engine Marketing and online display campaigns for various clients.

DiGuilio Advertising Account Executive

Account Management Product Marketing

Media Buying Business Relationship

Developed, directed and wrote copy for award-winning video-on-demand segment for client. Leveraged station in client marketing materials.

National Kidney Foundation of Hawaii Patient Services Coordinator

Relationship building Public awareness

Event coordination Project management

Advocate for kidney disease patients at the foundation. Increase public awareness by providing tools and programs on kidney disease.

Bachelor of Arts Organizational Leadership

Minor in Advertising

•  Schweitzer Leadership Award •  Volunteer of the Year •  Asian Pacific Student Association President •  Orientation Coordinator •  Passport to Success

cecilieburleson@gmail.com

www.linkedin.com/in/cecilieburleson

www.slideshare.net/cecilieburleson