Cédric Thomas, OW2 CEO presentation at Net Futures 2016

transcript

Open Source Software

And Collaborative Projects

Models, Value Chain, Strategy

Cédric Thomas, OW2

Net Futures 2016

Brussels, April 21, 2016

Apr 21, 2016 22016, Cedric Thomas

Agenda Three Free software and open source models

Four lessons from the software value chain

Five recommendations for a proactive OSS strategy for Collaborative Projects

* OSS = Open Source Software

DevelopersEntrepreneursCo-Innovators

Three Models

Source: http://www.ow2.org/xwiki/bin/download/OW2Con-2011/Program/OSS-MarketOverview-M-Poujol-OW2con.pdf

http://opensource.org/licenses/alphabetical

132016, Cedric Thomas

→ Technical Efficiency Access to R&D resources

Technical excellence

Peer Review

State of the art

Global debugging

1983 1997 2010

www.ow2.org© OW2 2015 15

Commercial Open SourceFree Software

How do you make money How do you make money with free software?!?with free software?!?

I'm not in the charity business.I'm not in the charity business.Why should I care?Why should I care?

SystemsSystems Integration Integration

Training

ConsultingConsulting

Add-onsAdd-ons

SolutionsSolutions

CertificationCertification

SupportSupport

On-Line On-Line Services Services

SuitesSuites

PackagingPackaging

ExpertiseExpertise

Product

Insurance

Service

UpdatesUpdates

→ Business Efficiency Reduced marketing costs

Free community expertise

Market share

Profitability

1983 1997 2010

www.ow2.org© OW2 2015 23

Private,Integratedplatform

Business powered by open source

Private,Integratedplatform

Open SourceCommons

Business powered by open source

Ecosystem-basedinnovation

AndroidChrome

Bootstrap

Open Compute

FutureInternet

hadoop

27© OW2 Consortium 2014 www.ow2.org

→ Strategic Efficiency Time to market

Shared R&D costs

Joint market definition

Reduced contract costs

1983 1997 2010

openstack

Code vs ProductResearch not market readyOpen source governanceIT industry support

Four lessons from the Software Value Chain

Software is Code

What is a Software Product*?

Developer Customer

* When you want to sell it or do business with it, then it becomes a product

What is a Software Product*?

Developer Customer

Documentation

Upgrades

Roadmap Training Etc.

Pricing Contracts Support Expertise

Packaging

* It's not just code anymore, it's the whole value proposition

Research & Development

Software Market Value

CodePOCsUse-casesDemonstrators

Documentation RoadmapUpgradesBug-fixingTrainingSupportPackagingCase studiesCollateralPricingContractsEarly adoptersEtc.

PredictabilityQualitySustainability

Product & Marketing

Open Source GovernanceWithout the code, the rest does not exist,but it's the rest that gives market value to the code

Research & Development

Software Market Value

CodePOCsUse-casesDemonstrators

Documentation RoadmapUpgradesBug-fixingTrainingSupportPackagingCase studiesCollateralPricingContractsEarly adoptersEtc.

PredictabilityQualitySustainability Without the code, the rest does not exist,but

it's the rest that gives market value to the code

DeliveryChallenge

Code is only a fraction of the software value-chain that delivers market-ready offerings.

Users expect market-ready offerings, i.e. code complemented by: packaging, services, training, maintenance, support, etc.

Users want a full business proposal, not just bare code.

Research projects do not deliver market-ready offerings.

Collaborative R&D projects are expected to deliver POCs demonstrations and components.

Open source developers natural bias is to concentrate on core code functionalities.

openstack

Successful projects implement flawless open source governance.

Open source governance best practices help build sustainable communities.

Code complementers more likely to contribute to trustworthy OSS projects.

Non-Profit open source organizations provide neutral support and sustainability.

Successful open source projects are supported by IT companies.

Corporate support ensures roadmap consistency and long-term sustainability.

Corporate support develops industry-grade distributions and market-ready offerings.

Corporate support helps grow market outreach, sign-up early adopters and provide use cases for mainstream market.

Enforce OSS GovernanceDevelop technology commonsEngage with EU OSS orgs.Create business opportunitiesGrow OSS marketplace

Five Recommendationsfor a Proactive OSSStrategy

2016, Cedric Thomas

IT Industry

Collab.Projects

MainstreamMarket

DeliveryChallenge

2016, Cedric Thomas

Enforce Open Source Governance best practices

Require OSS projects to implement OSS project management best practices

Proper OSS governance as a project evaluation criteria

Add OSS Manager to Exploitation and Innovation managers

IT Industry

OSSGovernance

Collab.Projects

MainstreamMarket

2015, Cedric Thomas

Engage with EU-driven OSS communities

Involve EU-centric communities, such asOW2, LibreOffice, in EU industry engagement mechanisms

Incentivate industry to support global EU-centric communities

Require OSS projects to join and comply with OSS communities.

IT Industry

OSSGovernance

OSSSupport

Collab.Projects

MainstreamMarket

2015, Cedric Thomas

Create business opportunities for OSS

Use EC and Govt IT buying power to grow OSS market attractiveness

Develop user-side policy guidelines supporting OSS

Do not be just a consumer, be a co-producer, be responsible, contribute!

IT Industry

OSSGovernance

OSSSupport

BusinessOpportunites

Collab.Projects

MainstreamMarket

2016, Cedric Thomas

Pay to develop OSS technology commons

Establish financial support for project contributors

Develop market-ready technology commons

Implement selection process of high-potential OSS projects

IT Industry

OSSGovernance

OSSSupport

Collab.Projects

MainstreamMarket

OSSGovernance

TechnologyCommons

Collab.Projects

MainstreamMarket

2015, Cedric Thomas

Support the EU OSS shopping mall

(AppHub ;-)

Marketplace for selected open source technology commons.

Facilitate connexion between projects and market

Technology commons are ''pre-competition''

IT Industry

OSSGovernance

OSSSupport

TechnologyCommons

OSSMarketplace

Collab.Projects

MainstreamMarket

2016, Cedric Thomas

Support the EU OSS shopping mall

Pay to developtechnology commons

Create business opportunities

Support EU-driven OSS organizations

Enforce OSSgovernance

IT Industry

OSSGovernance

OSSSupport

TechnologyCommons

OSSMarketplace

Collab.Projects

MainstreamMarket

FLOSS ModelsIndustry RationaleProactive Strategy

Summary

2016, Cedric Thomas

Summary Three free software and OSS Models

Developers

Entrepreneurs

Ecosystems

Four lessons from the software value chain

Code vs Product

Delivery Challenge

Governance makes the Difference

Industry support

A proactive OSS strategy

QuestionsDisagreementsComplementsFeedbacketc.

Thank you