Post on 19-Feb-2018
transcript
FPA.COM.AU
123,000website visitors
APRIL - JUNE
CONSUMER ADVERTISING 2016
CAMPAIGN WRAPThis year’s advertising campaign reached 6 million Australians online with the message about the high education and ethical standards of a CERTIFIED FINANCIAL PLANNER® professional.
From April – June, our advertising was seen and heard in 44 newspapers, on 41 radio stations, in 6 magazines and e-newsletters, and on over 20 websites.
For the first time, we included exciting new elements, such as advertising in national magazines and mobile advertising.
The mix of advertising channels were chosen to ensure as much geographical coverage across Australia as possible - regional and metro.
Here’s a snapshot of the advertising results:
Online Advertising
2015
20166m
4.8m
FIND A PLANNER
41,000 Our ads generated
22,800Find a Planner
searches
APRIL - JUNE
41 clicks online
6 millionAustralians saw our ads online
1,800
REALESTATE.COM.AUCONVERTED THEHIGHEST NUMBEROF CLICKS
NEW! MAGAZINE ADVERTISING
Ads on mobiledevices performedthe best
NEWSPAPER ADVERTISING
50 print ads ranacross 44 national,metro and regionalnewspapers.