CES 2013: The Year of the Connected Brand - Consumer Electronics Show Recap

transcript

PROPRIETARY & CONFIDENTIAL

Presented by:

CES 2013: The Year of the Connected Brand(‘Berky’s cut’ edition)

David "Berky" BerkowitzVP Emerging Media360i - @360idavid.berkowitz@360i.com@dberkowitzwww.about.me/dberkowitz

PROPRIETARY & CONFIDENTIAL2

Your guide to CESIn January 2013, I returned to Las Vegas for my sixth straight Consumer Electronics Show (CES), elbowing my way through the miles of exhibit space packed with 150,000 attendees. I have a particular focus on what matters for marketers, so you won’t see every last 3D TV here.

You can find photo credits (to images that are not my own), annotations, and other references in the notes to most slides.

Many more of my photos are on Flickr with Creative Commons attribution: http://www.flickr.com/photos/davidberkowitz/sets/72157632520076131/

A few of the GIFs are available at Cinemagr.am: http://cinemagr.am/web/user/3396

Thanks for joining the ride. Reach out any time if I can provide more color.

- David Berkowitz, www.about.me/dberkowitz

Covering the Coverage

CES in <140 characters

Year of the startup?

Why this CES mattered

"It was, in short, the BEST.CES.EVER.

"It’s what CES – and it’s what innovation in general – is really about: the lone genius (or geniuses) working in the dark, brining something into the light."

- TechCrunch

5 Predicted Trends in Ad Age

Scoring the 5 Trends in Ad Age

The Prediction The Result

Walt Mossberg’s 2013 Forecast

Tablets trump PCs

Hardware & software integrate Apple TV leads

smart TV era

Cheaper smartphones &

Costlier, better music players

Higher tech for fitness & health

monitorsInternet-

controlled everything

Scoring Mossberg: What matters for marketers

Tablets trump PCs

Hardware & software integrate Apple TV leads

smart TV era

Cheaper smartphones &

Costlier, better music players

Higher tech for fitness & health

monitorsInternet-

controlled everything

Fast Company’s CES Fourbox

Oh bloody hell… Phablets?

Lazerow knows best

The research

Things change fast:netbooks gone, and forgotten

Netbooks

2007-2012

Desktops almost as dead as netbooks

Salesforce monitored trends live

>1.2 million social conversations about CES

Pay TV is shrinking

Note the misleading Y-axis: it’s

shrinking, but not that fast

People like their TVs connected, and sometimes smart

The West Coast loves CES

People chat about screens of all sizes

Big screens are better

Bendy screens capture the buzz

NY, CA men are top tweeters

TV still the hot topic of tweets

More proof: CES is raining men (Hallelujah) – older men

Most talked about products don’t matter

Samsung tops brand mentions

The Marketer Matrix

The CES Marketer Matrix

Hawkeye

Iron Man

Capt. America

An inside look at CES

Speaking

More screens need more power

The food…The food…

Great marketing is everywhere

Big TASC ahead

Joining the paparazzi

Reporting live from CES(well, close enough)

Joining the mobile mafia

Startups pitched angels at Launchfest

Lots of late nights (VIP or bust)

“Unless you’re taking us to the edge of the abyss and making us uncomfortable, we don’t need you.”Coca-Cola CMO Joe Tripodi on what brands think of agencies, at CES 2013 Brand Matters keynote

Strangest product at CES: brainwave-controlled cat ears

Worst company name

A memorable Qualcomm keynote…

Celebs gone wild

3 words seen often at CES 2013 not seen before

People come from all over the world

Brand of the Year

The 5th Horseman

The key to Samsung’s success

“…There’s something else besides sheer size that makes Samsung so successful… Samsung is willing to try anything. Actually, it’s willing to try everything.”

- Slate

Samsung’s ad network a work in progress but gaining reach

Samsung AdHub finds its corner

Samsung devices connect with each other

Voice activation uses NLP. Sponsored listings coming?

Cameras add 4G for constant connectivity

Cameras connect directly with social apps

Samsung reimagines store windows

AutoShare becoming de rigeur

PROPRIETARY & CONFIDENTIAL

The big trendsfrom CES 2013

Every screen can be the first screen

Screens come in all sizes

What’s a tablet anyway?

Okay, I get it – it’s a tablet and a laptop

Displair makes screens appear out of thin air

USPS puts AR on direct mail. Because consumers want a mobile ad on top of junk mail.

The connected home

Pre-CES 2013: “Internet of things”

Internet-enabled sensors: new outlet for the passive aggressive

Okay, these alerts can be a bit much

Lots of ways to chill out “There was one thing I got wrong: it’s no longer about the internet of things. That’s geek speak from what now sounds like a bygone era. The new era of connected devices is for everyone.”- David Berkowitz, Advertising Age

Lowe’s Iris is a hub for connected devices

Perhaps HAPIfork will help you eat better

Colbert on HAPIfork

“What is the point of consumer technology that stops you from consuming?”

- Stephen Colbert

The new remote control

Even the light bulb is reinvented

Samsung’s smart fridge runs Evernote

No more dumb appliances!

LG appliances upgrade hardware and software

Nest continuing to turn up the heat

AT&T envisions a Digital Life

Bluetooth stickers add sensors everywhere

NFC devices such as LG Pocket Photo create more connections

Living room reborn

The future of TV? Meh

Yay, more big TV sets

3D still around, but less a focus

And now, umm, transparent 3D?

TV focus shifts to software: Zeebox partners with Gracenote

Gracenote empowers TV sets to target better ads

TVs add facial recognition to personalize recommendations

"Increasingly, TVs will know who is watching them and I expect advertisers will know shortly thereafter. This should result in shows and commercials you like more and even better products, but far less privacy.“

- Rob Enderle, Enderle Group, in Business Insider

Panasonic TVs use facial recognition for personalization

Time Warner Cable comes to Roku (but you still need cable)

TVF makes more TVs smarter

Dongles abound to add connectivity to TVs

Don’t put mobile in the corner

"If the TVs are in one corner and mobile devices in another, as has been the case in years past, it will completely go against how consumers are interacting with devices and media. Look for savvier product manufacturers to show how devices really fit into people's lives."

- David Berkowitz in Ad Age

What CES really looked like

Smart-phone

Technologies connect portable screens to TV screens

Dish ruffles feathers with ad hopping and slingboxing

Gadgets connect screens with each other

Telibrahma’s Point adds AR to TV screens

Bespoke Bytes

Pebble shows off its $10MM crowdfunded watch

Lots of tech to watch with touch screens & voice control

Wearable health monitors keep forging forward

Vuzix seeks to one-up Google Glass

No sign of the Volt buckle

Trying on virtual clothing’s in vogue

Styku uses 4 Kinects to reinvent the fitting room

Xsens demos wearable 3D body motion tracking

New inputs

Asus taps Leap Motion to power gesture-controlled PCs

Mauz adds gesture input for laptops via smartphones

Facial recognition determines ad reactions

Orange + Movea = Gesture controlled set top box

Intel puts your body into the virtual experience

Tobii Gaze: look out for PCs controlled by your eyes

Haier lets you control TVs with your eyes

Sensors scan your brain

Advertising needs new inputs too. Enter Moonrider’s Art Jam

Cube26 lets you shush your TV

Don’t forget Xbox: Kinect shows red card when you curse at refs

In transit

“Why is the car not an app?”Marc Benioff, CEO, Salesforce at CES 2013 Brand Matters keynote

Toyota, Audi preview self-driving cars (taking on Google)

BMW-backed MyCityWay surfaces local recommendations

Qualcomm Gimbel engine adds context to location apps

Fords as Glympse to share location

Ford turns cars into platforms

ODB enables an API

Samsung also becomes modular with Evolution Kit

Fun & Games

Reality can still be virtual and not just augmented

Nvidia’s previews new Android gaming device

You know, for kids: Fisher-Price embeds screens in toys

Cubelets add sensors to these robotic building blocks

Skylanders collectibles interact with PCs and game consoles

Everyone’s doing demos of Fruit Ninja

Gamestick: big screen gaming in your pocket

Microsoft ‘Holodeck’ tech to expand games beyond TV set

Smart Glass, BlueStacks signs of new era of interoperability

All hail our robot overlords

3D Printing pervasive

LG vacuums dance even better than Bradley Cooper

Cooper can still outdance Shimi

iRobot cleans your gutters

Build your own robots with the next gen of LEGO Mindstorms

Careful: you may step on robots trying to snapchat you

Wrapping up

2 apps that saved me at CESCardmunch: Scan business cards, add to address book

and LinkedIn with 1 tapwww.cardmunch.com

Pocket: Save articles to read later via browser,

mobile, emailwww.getpocket.com

Other companies of interest

◦ Alto: AOL’s new web-based email interface that works with Gmail, Yahoo, etc

◦ Bluestacks: Run Android apps on Windows or Mac

◦ Cube26: tech products to enable devices to better recognize and interact with users

◦ Dhama Innovations: Sensors embedded in clothing, healthcare products to change temperature

◦ iBuildApp: free modular DIY app development, with low fees ($10/mo) to host

◦ Mindmeld by Expect Labs: Contextual intelligence for video chat

◦ ooVoo: now watch videos together with 10 people

◦ Stremor: TLDR bBrowser extension that summarizes content

◦ Trackdot: Sensors to help you track your luggage

◦ TroopID: Verifies US military records so retailers can reward servicemen and vets with perks at checkout

Bonus: The Best CES Coverage◦ VentureBeat: 10 Things That Blew Our Mind at CES 2013 - there are good ones here

◦ Ad Age: Seeing CES Through the Eyes of Group M's Irwin Gotlieb - one of the titans of the ad industry is also a gadget junkie and even a developer

◦ NY Times: Smartphones Become Life's Remote Control -

◦ TechCrunch: Why CES Matters (for Now) - it's about meeting the lone geniuses trying to make it big

◦ Jerusalem Post: Levi Shapiro shares 5 themes from this CES

◦ Business Insider: TVs include facial recognition to recommend content, and soon to personalize ads

◦ TechCrunch: Why Samsung is the 5th Horseman of Tech

◦ The Verge: Awards for the Best of CES

◦ Digiday: What Agencies Learned at CES. I'm one of four execs included here. Ian Schafer and I seemed to have the same idea (it's hardly the first or last time for that).

◦ TechCocktail: 16 Gadgets You Might Actually Buy from CES. I've bought a few of them already and others are on my wish list.

Thanks! Keep in touch

David Berkowitz

VP Emerging Media, 360i

◦david.berkowitz@360i.com

◦blog.360i.com / @360i

◦MarketersStudio.com / @dberkowitz

◦www.about.me/dberkowitz

CES 2013: The Year of the Connected Brand - Consumer Electronics Show Recap

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