Post on 26-Feb-2020
transcript
CFA Partnership Structure
Objective
• Increase the brand value of the CFA, its organized events, activities, the “Team China” and
Chinese football;
• Formulate market development strategies, in order to provide stable revenue sources for the
sustainable development of the Chinese football.
Ensure the basic financial security of each project development of the CFA;
Make football the best developed sport in China;
CFA Partnership Philosophy
Vision
TEAMWORK
Technique/Tactics
Ambition Win Respect
Excellence Modesty Optimism Knowledge
Philosophy
PartnershipCategory
Sponsorship
Sponsorship Management Partnership
Partnership Category
Management Partnership
• For Commercial Brands;
• For ordinary sponsorship cooperation only ;
• To transfer current rights in the already established sponsorship structure for the property.;
• For sports and culture management organizations
• To transfer or authorize management rights, media rights, full or partial commercial rights of the property;
• CFA reserves the right to approve and audit management and commercialization of media rights, sponsorship development, etc.
Men's
National Team
Social Development Programs
Futsal ProgramWomen’s Youth Football
Men’s Youth Football
Men’s CompetitionTeam China
Women’s Competition
Beach Soccer Program
CFA Strategic Partner
CFA Partner
CFA Supporter
CFA Project Partner
CFA Single Property Partner
Partnership Structure
Category Condition
CFA Strategic Partner
• To sponsor no less than 3 properties;
• Term of partnership shall be over 36 months;
• Cash sponsorship shall be no less than 100 million RMB
average per year in total;
• Financial support for women or youth programs.
CFA Partner
• To sponsor no less than 2 properties;
• Term of partnership shall be over 24 months;
• Cash sponsorship shall be no less than 30 million RMB
average per year in total;
• Financial support for women or youth programs.
CFA Supporter
• To sponsor at least 1 property;
• Term of partnership shall be over 12 months;
• Cash sponsorship shall be no less than 10 million RMB
average per year in total;
• Financial/VIK support for Women or youth programs.
CFA Single Property Partner
CFA Project Partner
Partnership Structure-CFA Partner
CFACore Partner
Project CategoryCondition
Sponsor Management Partner
Women's
Commercial PartnerLong-term management
rights of relative properties
(Senior) PartnerTitle sponsor/Sponsors to
relative properties
Men's Youth
Commercial Partner --Long-term management rights of all properties
(Senior) PartnerTitle sponsor/sponsors
all competitions--
Women's Youth
Commercial Partner --Long-term management rights of all properties
(Senior) PartnerTitle sponsor/sponsors all
competitions--
Futsal
Commercial PartnerLong-term management
rights of relative properties
(Senior) PartnerAs sponsor relative
properties
Beach Soccer
Commercial PartnerLong-term management
rights of relative properties
(Senior) PartnerAs sponsor to relative
properties
Social Football Senior PartnerAs sponsor to no less than 2
properties --
CFA Single PropertyPartner
CFA ProjectPartner
Partnership Structure-CFA Project Partner
CFACore Partner
Project PropertyPartnership
CategoryMain Sponsorship
Right
Major Rights for
Management Partner
Team China -- -- -- --
Men's
CSL Refer to current partnership plan of CSL --
CFA CupRefer to current partnership plan of CFA Cup
--
Super CupRefer to current partnership plan of CFA Super Cup
--
CFA League A(China
League )Refer to current partnership plan of CFA.
CFA League B Refer to current partnership plan of CFA.CFA Single Property
Partner
CFA ProjectPartner
Partnership Structure-CFA Single Property Partner
CFACore Partner
Project PropertyPartnership
CategoryMain Sponsorship
RightMajor Rights for
Management Partner
Women's Football
CWSL Refer to current partnership plan of CFA
CFA League
Refer to current partnership plan of CFA
CFA Cup
Title
Sponsor
(Promoted by E-Public)
• Designation rightand Usage of logo
• 6 advertising boards or 13.5 mins. of LED time
• Brand display on materials
• Designation rightand Usage of logo
• Advertising boards
• All media rights
Championship
SuperCup
CFA Single PropertyPartner
CFA ProjectPartner
Partnership Structure-CFA Single Property Partner
* Note: “Winlink” is the commercial partner for Women’s CFA Cup, Championship, and Super Cup during 2017-2021.
CFACore Partner
Project PropertyPartnership
CategoryMain Sponsorship Right
Major Rights forManagement
Partner
Men's Youth
U12-U20 LeagueTitle Sponsor forall competitions
• Designation right of all properties
• Brand display on production materials
• Advertising boards
• Designation right
• All media rights
• Advertisingboards and other commercial rights
Super LeagueTitle Sponsor for
single competition
• Designation right of single property
• Brand display on production materials
• Advertising boards
Training Camp
Women's Youth
U18 League
Title Sponsor forall competitions
• Designation right of all properties
• Brand display on production materials
• Advertising boards
• Designation right
• All media rights
• Advertisingboards and other commercial rights
U18 Championship
U16 League
Title Sponsor forsingle
competition
• Designation right of single property
• Brand display on production materials
• Advertising boards
U16 Championship
U14 Championship
CFA Single PropertyPartner
CFA ProjectPartner
Partnership Structure-CFA Single Property Partner
CFACore Partner
Project PropertyPartnership Category
Main Sponsorship RightMajor Rights for
Management Partner
Futsal
National Team
PremiumSponsor
• Designation right and usage of logo
• 4 A-boards• Brand display on materials
• Designation right
• All media rights
• Advertising boards and other commercial rights
Partner
• Designation right and usage of logo
• 2 A-boards• Brand display on materials
Supplier
• Designation right and usage of logo
• One A-board• Brand display on materials
League
Title Sponsor
• Refer to current partnership plan of ‘Futsal China’
• Title sponsor designation right
• All media rights
• Advertising boards and other commercial rights
Partner
Supplier
CFA Cup
Title Sponsor
• Title sponsor, designation right & usage of Logo
• 4 A-boards• Brand display on materials
• Title sponsor designation right
• All media rights
• Advertising boards and other commercial rights
Partner
• Designation right & usage of Logo
• 2 A-boards• Brand display on materials
Supplier
• Designation right & usage of Logo
• One A-board• Brand display on materials
CFA Single PropertyPartner
CFA ProjectPartner
Partnership Structure-CFA Single Property Partner
* Note: “Futsal China” is the commercial and promotion partner for Futsal Super League during 2017-2021.
CFACore Partner
Project PropertyPartnership Category
Main Sponsorship RightMajor Rights for Management
Partner
BeachSoccer
National Team
Priority• Designation right• 4 A-boards• Brand display on materials
• Designation right
• All media rights
• Advertising boards and other commercial rights
Partner• Designation right• 2 A-boards• Brand display on materials
Supplier• Designation right• One A-board• Brand display on materials
Championship
Title
• Title sponsor, designation right & usage of Logo
• 4 A-boards• Brand display on materials
• Title sponsor designation right
• All media rights
• Advertising boards and other commercial rights
Partner
• Designation right & usage of Logo
• 2 A-boards• Brand display on materials
Supplier
• Designation right & usage of Logo
• One A-board• Brand display on materials
CFA Single PropertyPartner
CFA ProjectPartner
CFACore Partner
Partnership Structure-CFA Single Property Partner
* Note: “GOALFUN” is the commercial and promotion partner for Beach Soccer during 2017-2021
Project PropertyPartnership
CategoryMain Sponsorship Right
Major Rights for Management Partner
Social Football
Amateur League
(Regional stage
& Grand Final)
Title Sponsor
• Designation right & usage of logo
• 6 A-boards• Brand display on materials
• Title sponsor designation right
• All media rights
• Advertising boards and other commercial rights
Partner
• Designation right & usage of logo
• 2 A-boards• Brand display on materials
Supplier
• Designation right & usage of logo
• One A-board• Brand display on materials
“I love Football”Grassroots Challenge
Refer to current partnership plan of CFA
Youth Elitist Match
Title Sponsor• Designation right • A-boards• Brand display on materials
• Title sponsor designation right
• All media rights
• Advertising boards and other commercial rights
Youth Championship
Cup of China & China Longevity
Cup
Title Sponsor
• Designation right & usage of logo
• 6 A-boards• Brand display on materials
• Title sponsor designation right
• All media rights
• Advertising boards and other commercial rights
Partner
• Designation right & usage of logo
• 2 A-boards• Brand display on materials
Supplier
• Designation right & usage of logo
• One A-board• Brand display on materials
CFA Single PropertyPartner
CFA ProjectPartner
Partnership Structure-CFA Single Property Partner
CFACore Partner
Sponsor List
Team China
CFA Cup
CFA Super Cup
CFA Women's Championship/CFA Women's Cup/Women Super Cup
CWSL/CWFL
I Love Football
AmateurLeague
China Longevity Cup
CSL
CFA League A
CFA League B
YouthCompetition
CFA Futsal Super League
Beach Soccer
携手同心 共铸辉煌
Share the DREAMS
CFA
Tower A, Dongjiu Building, Xizhaosi Street,
Dongcheng District, Beijing
Tel:010-5929 1100
Fax:010-5929 1102
cfamarketing@foxmail.com