WELCOME

MEANINGRetail means “cutting a piece of” or “

breaking the bulk”.It is the 2nd last channel in the distribution

channel.It act like an intermediate between the

manufacturer and the consumers.It provide 3 V’s to the customers that is VALUEVARIETYVOLUME

FORMATS OF RETAIL MARKET

MALLS (60,000 TO 7,00,000 sq feet)Convenience Stores (400-2,000 sq. feet)

Department Stores (OVER 30,000 sq feet)

Specialty Stores (planet M, times music, cat moss, etc)

CURRENT SCENARIOIt is the most booming sector in Indian

Economy after IT sector.It contribute 10% of the G.D.P and

estimated to show 20% annual growth.The current growth rate is to be estimated

8.5% and only 3% of the entire retailing business is in the Organized sector.

At present there are 300 Malls, 1500 Super markets, 325 Departmental stores.

Continue . . . .It is the 2nd largest source of employment

after agriculture sector.Total size of the Market is also expected to

increase to Rs. 14,790 billion from the current level of Rs. 5,880 billion.

IBM is also ready to enter in the retail sector in server products, secure software, scalable storage solutions and integration services.

MAJOR PLAYERSBig Bazaar Pantaloons

Archies

Bata India Ltd.

Titan

Food Bazaar

Continue . . . .

KEY FACTORSChange in consumer profileDemographic factorIncrease in the number of international

brandsIncreasing urbanization

BENEFITSHigher competition lead to higher quality of

products and services.It enhances better life style of its

customers.Employment will increase.Technology would be up-graded in terms of

logistics, production and distribution channels.

It provide variety to its customers.

CAREER OPPORTUNITYAs retail sector is moving towards modernization and

consolidation,generating employment for innumerable people.It is expected to offer 50,000 jobs in the coming FIVE

years.Vacancies from the entry level to senior Management

level.SKILLS REQUIRED Communication skills Team spirit

Out standing personality Dynamic Right attitude

Inter personal skills Adaptable

Characteristics of RetailingOrder size tend to be small but manyCaters to a wide variety of customers,

keeps a large assortment of goodsLot of buying in outlet is impulse –

inventory mgt. is criticalSelling personnel & displays are important

elements of the selling processStrength is availability & visibilityTargeted customer mix decides the

marketing mix of the retailer

Functions of RetailingSortingBreaking BulkHolding StockAdditional ServicesChannel of CommunicationTransport & Advertising Functions

Driving Forces* for Retailing:Changing demographics & industry structureExpanding computer technology Emphasis on lower costs & pricesEmphasis on convenience & serviceFocus on productivityAdded ExperimentationCounting Growth of non-storing retailing

(* a "driving force" is something or someone that accelerates an event into a specific direction.)