CHAAT-ING

Presented by:Merylanne Alvares 2Jojo Sebastian 21Debasis Karmokar 24Michelle Remedios 35Sachin Kanojia 48Larissa Mendes 53

CHAAT

Chaats are Indian appetizers and snacks Chaat means ‘to taste’, chaat took advantage

of the variety of spices available in India Like most Indian cuisine, chaat is varied dish Most Indian region has their own specialties of

chaat Origins in the northwest Indian state of

Gujarat Chaat is a plate of savory snacks that have a

fine blend of sweet and tangy taste

Chaat-ing

How Do We Operate

The Mother Kitchen prepares the Dishes for Junior Kitchen

It is then distributed to Junior Kitchen (Outlet) respectively

It is garnished and served Customization of the product is available as per the company menu The products are Hygienic Research team is been set to developnew recipes

SEGMENTATION TARGETING POSITIONING (STP)

The 4 Ps of Marketing

• Channels• Coverage• Locations• Transporta

tion

• Advertising • Personal

Selling• Sales

Promotion• Public

Relations

• List Price• Discounts• Payment

Period

• Variety• Quality• Brand Name• Services Produ

ct

Price

PlacePromotionSe

ller

Buyer

Product Variety Quality Brand Name Services

Price List Price Discounts Payment Period

Place Channels Coverage Locations Transportation

Promotion Advertising Personal Selling Sales Promotion Public Relations

Target Customer Target Customer or Intended

Positioning Youth Children Families

SWOT ANALYSIS• Hygienic• Strategic locations• Customer involvement in

recipes• Continuous development of

new recipes• Well trained staff

STRENGTHS

• Quick turnover due to perishability

• Inability to stock large quantities of raw materials

WEAKNESSES

SWOT ANALYSIS

• Tie up with schools and colleges

• Catering orders for parties/weddings

OPPORTUNITIES

• Competition in malls from other fast food joints

• High initial investmentTHREATS

3 C’s

CORPORATIONQuick

Service Reasonable

ratesCelebrations and birthday

partiesCustomization and recipe suggestions

Special discounts

CUSTOMER

Opening outlets in strategic locationsIntroduce

products in the mallStalls at college festivals

Value added services

COMPETITORSIndian

Essence

Targeting health issues and balanced

diet

Reasonable rates

PEST ANALYSISPolitical

• Policy of the government

• Stability of the government

• Events in surrounding

Economical• Inflation • Increasing costs

Social• Diverse customers• Health awareness• Alternative for

working women

Technological• Uniformity in recipes• Modern technology

attracts customers• Bio-gas burners

PORTERS FIVE FORCE MODEL

Industry rivalry Major competitors Subway - health issues Indian fast food chains Localized menus

Potential entrants Deregulated Fast Food industry Bureaucracy in setting up a new food

chain

PORTERS FIVE FORCE MODEL

Substitutes Home-made chaats Street chaats & sandwiches South Indian fast food

Suppliers bargaining power Bulk purchases Credit availability

Buyers bargaining power Preference for low price outlets

COMPETITORS Mc Donald's Italian food stores

Dominos, Pizza Hut, Smoking Joes etc. Jamma Bikaner Mall Food Courts Local Food Courts

Marketing Strategy Awareness about hygiene Introduce the product in the malls Open our own outlets in different

parts of the city Felicitating the customer for best

recipe Stalls at college festivals

ADVERTISING Wide Advertisement for the launch of

product Advertisement - concentrating on the

Hygiene and taste Articles on newspaper about the

taste and hygiene Felicitating the customer for best

recipe and advertising the same

E - Marketing FACEBOOK

Create a group and a fan club on Face book

Give regular Update Check for reviews or complaints Analyze the demand and market

act accordingly

Thank You