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- 1. Challenges in Education Sector
- 2. India land of initiatives education
- India has always been a land of education initiatives.
- The worlds 1 st university was established in Takshila in 700
BC.
- More than 10,500 students all over the world studied more than
60 subjects .
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- 3.
- The place value system and the decimal system were developed in
100 BC in india
- The number system was invented by india Aryabhatta was the
scientist who invented the digit zero.
- Algebra , trigonometry and calculus also originated from
india.
- Quadratic equations were used by sridharacharya in the 11 th
century .
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- 4.
- The value of pi was first calculated bye the indian
Mathematician Budhayana and he explained the concept of what is
known as the Pythagorean Theorem.
- Ayurveda is the earliest school of medicine known to
mankind.
- The father of the medicine charaka, consolidated ayurveda 2500
years ago .
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- 5. Structure of Indian Education System
- P re-primary E ducation - LKG and UKG
- Primary Education - class 1 to class 5 (age 6-11)
- Secondary E ducation - class 6-class10 (age 11-15)
- Higher Secondary Education - class 11to class 12 (age
15-17)
- Graduation - Professional 4 years, medical 5 years,arts and
commerce 3 years.
- Post graduation - 1.5 to 3 years .
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- 6. OBJECTIVE OF EDUCATION
- THE OBJECTIVE OF EDUATION IS NOT ONLY TO PROMOTE
- EQUALITY AND SOCIAL JUSTICE, BUT ALSO TO PROVIDE THE
- RIGHT KIND OF WORK ETHOS, PROFESSIONAL EXPERTISE AND
- LEADERSHIP IN ALL WALKS OF LIFE.
- OUR EDUCATION SYSTEM ALSO AIMS AT PROVIDING
- ENVIRONMENTAL PROTECTION ,UNIVERSAL PEACE AND
- INTERNATIONAL CO-OPERATION WHICH CAN BE TERMED AS
- 7. .
- THE NEDD TO EVOLVE A MARKETING APPROCH IN HIGHER
- EDUCATION SYSTEM IS NECESSITATED DUE TO THE CHANGED
- PERCEPTION OF HIGHER EDUCATION IN KNOWLEDGE ECONOMY.
- KNOWLEDGE FOR KNOWLEDGE SAKE IS A MYTH FOR TODAY
- THE STUDENTS AND PARENTS ARE WILLING TO SPEND MORE
- to ACQUIRE KNOWLEDGE IF IT CAN HELP IN THEM FETCHING A
- 8. MARKETING APPROACH
- ANY ORGANISATION ENGAGED IN THE HIGHER EDUCATION (IT MAY BE
UNIVERSITY, INSTITUTION OR A COLLEGE) IS SIMPLY A GROUP OF PEOPLE
UNITED FOR SOME COMMON PURPOSE
- i.e, spending a specialized knowledge
- THE ENIRONMENT OF MODERN HIGHER EDUCAITON ORGANISATIONS IF
OFTEN COMPOSED OF DIFFERENT STAKEHOLDERS i.e,( regulatory
bodies)
- FUNDING AGENCIES, TEACHERS( suppliers cum
- RESEARCHERS( MANUFACTURERS OF KNOWLEDGE)
- 9. MARKETING CONCEPT
- THE MARKETING CONCEPT HOLDS THE KEY TO ACHIEVING
- ITS DEPENDS ON ITS BEING MORE EFFECTIVE THAN ITS COMPETITORS
CREATING , DELIVERING AND COMMUNICATING CUSTOMER VALUE TO ITS
CHOOSEN TARGET MARKETS
- The contemporary higher education is facing the following major
challenges and opportunities
- 10. .
- These challenges have led to redefine the roles the roles and
responsibilitIes of teacher as well as education institutions
- Hence the need of the our is that a teacher should act as the
manufacturer of the knowledge rather than mere a middleman.
- The quality of a teacher is reflected in the outputs
- ( successful graduates) that are going out of the
institution
- The need to be highly flexible in the course of engineering and
dynamic in their designing of marketing mix depending up on the
needs and wants of its target groups
- i.e, students and employers.
- 11. MARKETING MIX
- The marketing mix is the set of marketing tolls that the
organization uses to pursue its marketing objectives in the target
market.
- 12. Products
- The first market mix element is Product .
- A product is anything that can be offered to a market for
attention, acquisition, use or consumption that might satisfy a
need or want.. These product attributes can be manipulated
depending on what the target market wants..
- 13. HIGHER EDUCATION VOCATIONAL EDUCATION SECONDARY EDUCATION
ELEMENTARY EDUCATION ADULT EDUCATION MARKETING MIX
- 14. PRODUCT
- The product in education system encompasses
- 15. Price
- Pricing decisions are almost always made in consultation with
marketing management. Price is the only marketing mix variable that
can be altered quickly. Price variables such as dealer price,
retail price, discounts, allowances, credit terms etc.
- influence the development of marketing strategy, as price is a
major factor that influences the assessment of value obtained by
customers.
- 16. PRICE
- THE PRICE DENOTES IN EDUCATION SYSTEM
- DISCOUNTS IN THE FORM OF FEE CONCESSIONS
- Quality/price relationship
- 17. PLACE
- i.e, the geographic location of the university along with its
location of the university along with its environmental
settings.
- Higher education organization like marketer has to locate this
tool to elicit desired responses from
- 18. promotion
- Promotion is a key element of marketing program and is
concerned with effectively and efficiently communicating the
decisions of marketing strategy, to favorably influence target
customers perceptions to facilitate exchange between the marketer
and the customer that may satisfy the objective of both customer
and the company.
- The major elements of promotion mix include advertising,
personal selling, sales promotion, direct marketing, and publicity.
.
- 19. PROMOTION
- The promotion of education services includes advertising and
public relations .
- Universities using advertising in print media to communicate
about admissions, examinations and results in relation to various
courses.
- Introducing new courses in tune with the changing dimensions in
the environment.
- Following the academic schedule scrupulously
- Providing placement services
- Focusing on a student orinented, quality education.
- 20. PEOPLE
- Employees form the core strength of any organization offering
educational services.
- The employees of a university can be categorized in to three
groups,
- teachers , management and support personnel.
- All the three play a vital role in offering educational
services and they should have a high level coordination in
performing the tasks.
- 21. PEOPLE
- The job description, roles and responsibilities and reporting
and control mechanism are all well defined.
- Administration can be divided in to two types
- Functional administration
- The registrar is the functional head of the university
- Where as the principal of respective colleges fucniton of
academic head
- 22. PHYSCIAL EVIDENCE
- A physical object is self defining: a service is not.
- Hence in a service industry, the marketing task is defining the
services what it cannot define for it self.
- The physical evidence refers to physical environment,
facilities and atmosphere.
- Evidence for a service can be both peripheral and
essential.
- The peripheral evidence likes to exterior of
- 23. PROCESS
- Process management issues are availability of services and
their consistent quality.
- According to shostack the issues in process management go from
process planning and control, operations planning,
- Inventory planning and control
- Quality control and operation control to forecasting and long
term planning
- 24. Process
- 25. PRODUCTIVITY(QUALITY)
- The students of a university interacts with employees,
classrooms , furniture and library, systems and support services,
administration so on.
- During the period of study, every student experiences millions
of moments.
- All such moments influences the quality of perception of
student.
- Educational institutions have social responsibilities.
- They should not lose track of ethics for short term
benfits.
- 26. ::: Thank you :::