Challenges ofInternationalizati

on

Michael TürkHead of E-Commerce

(Flagbit)

Michael Türk Head of E-Commerce

Twitter:@drlrdsen

16 16 3 2 8 8 2

Karlsruhe, Germany 40+ Employees 150+ Successful Projects

2013: 18.540.000.000 $

2017: 28.040.000.000 $+51

%© Statista 2015

2013: 325.400.000.000 $

2017: 498.730.000.000 $+53

%© Statista 2015

2015: 349.000.000.000 $

2018: 493.000.000.000 $+41

%© Statista 2015

+55%

2013: 49.000.000.000 $

2017: 73.000.000.000 $

© Statista 2015

+178%

2013: 383.900.000.000 $

2017: 1.052.900.000.000 $

© Statista 2015

+80%

2018: 1.011.280.000.000 $

2015: 562.000.000.000 $

2012 2013 2014 2015* 2016* 2017* 2018*0

500

1000

1500

2000

2500

3000

1,058 1,0771,316

1,5921,888

2,1972,489

E-Commerce Revenue worldwide

© Statista 2015

© netcomm suisse

Logistics / Shipping

Laws

Privacy

Prohibited products

Taxes

19 / 7

20 / 19 / 12

22 / 10 / 4

20 / 5,5 / 10 / 2,1

20 / 9

21 / 6

24 / 10 / 14

20 / 523 / 9 / 13,5 / 4,8 / 13,5

21 / 10 / 4

23 / 5 / 8

25 / 6 / 12

20 / 19 / 12 EU Sales Taxes

6,5/ 13

17 / 6 / 3

12,5 / 4 / 1

8

7

5

10

7

6

Asian Sales Taxes

US Sales Taxes

Currencies

Language

Phonetic Accordance

Language & Design

Football Boots足球鞋أحذية كرة القدم

Botines de fútbol

FußballschuheChaussures de footballΠοδόσφαιρο Μπότες

Culture

Colors

FearDeath MoneyPower

GriefdeathGrief

Purity GriefDeath

InnocenceVirtueInnocence

Payment

1.082.000.000Transactions in Q2/2015

1. Choose your markets wisely

2. Focus on the most important pitfalls

3. Test your customer journey

Q&A

Thank you! @drlrdsen