Post on 16-Apr-2017
transcript
Today’s BusinessToday’s Business
RealitiesRealities
& &
TrendsTrends
TODAY’S BUSINESS SCENARIO
• Extremely stiff competition• Increasing awareness exposure abundance of
information• Lot of choices & options• Cost consciousness – ask value for money • Demanding customer• Changing loyalties & preferences with the changing
circumstances.
Before we talk further, lets analyze the External Environment
Business realities are rapidly and continuously changing
Business environment is changingcustomers are changing (More informed)Demands and expectations are changingBrand perceptions and brand images are changing
Products are changingCompetition is changingSocio-Economic conditions are changingDecision making parameters are changing…..
How are we reacting ……
Sleeping ObservingWaitingPreparing Reacting ORAdapting
To Change
Or
At least
Analyse and check
THIS SIMPLY ESTABLISHES THE FACT THAT THERE IS A DESPERATE AND
URGENT NEED
It is a human nature (Universal)
Change Resistance
You try to break inertia So
There is an equal & opposite reaction.Over the period we adjust and set ourselvesto a fixed pattern and style of working.
Norms and practices are established andbeing followedfor days, for week, for months & for years
OPTIONS AVAILABLE TO US
Continue the way we are doing (And hope for desirable results)
Close our eyes and ears Wait and See
Deceptive Lethargic Ignorant
Complacent Optimistic
1. Ignorance2. Information3. Knowledge4. Arrogant5. Indifferent6. Rejection7. Realization8. Acceptance9. Willingness10.Conviction11. Commitment12. Actions13. Results
Revival
SUCCESS OF TODAY SHOULD NOT BE CONSIDERED AS
A GUARNTEE FOR SUCCESS OF TOMORROW !
YOU HAVE TO FETCH IT
AGAIN & AGAIN & AGAIN ………….
CUSTOMERS REQUIREMENTS
• Needs• Desires• Expectations• Latent desires • Un-defined, un-told attributes
PRODUCT EVOLUTION
• Functional Requirement• Safety & Security• Added Features• Appearance• Convenience & Comfort• Psychological Obsolescence • Cosmetics
CUSTOMER SATISFACTION HIERARCHY
CompulsionFree AcceptanceSatisfactionPleasureHappyDelightedPartnership
……
LESS & MORE
SYNDROME
• COST• MACHINES• EXPENSES• MANPOWER• REJECTION• RESOURCES• OVERTIME
• SALE• PROFIT• GROWTH• MARKETSHARE• PANETRATION• RETURNS• CUSTOMERS
LESSLESS
MOREMORE
PRODUCT PRICE
SERVICE QUALITY
MarketingExcellence
PurchasingExcellence
ManufacturingExcellence
Business Excellence
WHAT ARE THE OPTIONS !
MANMACHINEMATERIALTECHNOLOGYPROCESS & SYSTEM
IMPROVEMENT IN ALL THESE AREAS REQUIRES FINANCIAL COMMITMENTS
CAN YOU COMPARE
• SINGAPORE AIRLINE VS PIA• LG VS PHILIPS• HONDA VS HYUNDAI• TCS VS PAKISTAN POST• LUX VS CAPRI• TAPAL VS LIPTON• PEPSIVS PAKOLA• AKUHVS LNH• AMI VS PRESTON• FM VS AM