Changing the Face of

Belgian Football@bobmadou

Business Director

D x V + F > R

D = Dissatisfaction R = Resistance to change

V = VisionF = First steps

The Change Formula

D x V + F > R

D = Dissatisfaction R = Resistance to change

V = VisionF = First steps

Formula for Change

What is a brand ?

Image september 2011

D x V + F > R

D = Dissatisfaction R = Resistance to change

V = VisionF = First steps

Formula for Change

Belgian Football

Servicing & Insuring 400.000 members & 2200 clubsOrganizing 11.000 matches per weekend

Administrating 250.000 matchsheets and ref. ReportsServicing 1 head, 9 regional offices & 1 nat traincentre

Managing 160 peopleManaging 90.000 affiliations & 30.000 transfers

Dealing with over 1500 disciplinary casesOrganizing 130 events

Organizing the Cofidis Cup Training 6000 Referees

Managing 800 volunteersSupporting & coaching all National Teams

Supporting, coaching & exploiting the Belgian Red Devils

Service Organisation

ambitions

conditions

6 strategic goals for Growth for 2016

4 strategic goals for Winning for 2016

50 Operational Goals for 2014

D x V + F > R

D = Dissatisfaction R = Resistance to change

V = VisionF = First steps

Formula for Change

Better Brand

Better Cultur

e

Better Service

Better Brand

Better Cultur

e

Better Service

Communicate through brands based on stakeholder groups

©BELGIAN FOOTBALL

Belgian Football

Samen op weg naar de grootste supporters-

club ooit voor de Rode Duivels …

4 strategic goals for Winning in 2016

www.everydayfootball.be

Please provide your ideas on

#NEWRBFA

Thank you

D x V + F > R

@bobmadou