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- 1. TOP 10 Learning Questions for Chapter 11: Dealing with
Competition Tanya Marie C. Labrador September 24, 2010
- 2. 1. A company is more likely to be hurt by ____________. A.
Current competitors B. New technologies C. Emerging competitors D.
World-class businesses E. New technologies & emerging
competitors
- 3. Types of emerging giants Current competitors New
Technologies Emerging competitors World Class Business
- 4.
- In recent years, a no. of new
- emerging giants have arisen
- from developing countries,
- and these nimble competitors
- are not only competing with
- multinationals on their home
- turf but also becoming global
- forces in their own right.
A company is more likely to be hurt by new technologies &
emerging competitors. Current competitors New Technologies Emerging
competitors World Class Business The range of a companys actual
& potential competitors can be much broader than the
obvious.
- 5. 1. A company is more likely to be hurt by ____________. A.
Current competitors B. New technologies C. Emerging competitors D.
World-class businesses E. New technologies & emerging
competitors
- 6. 2. Companies that satisfy the same customer needs are called
______________.
- A. Competitive new entrants
- 7. Competition can be examined from 2 points of view: INDUSTRY
MARKETERS group of firms that offer a product that are close
substitutes for one another classify industries according to number
of sellers; degree of product differentiation; presence or absence
of entry, mobility and exit barriers; cost structure; degree of
vertical integration: and degree of globalization
- 8. Using the Market Approach.. INDUSTRY MARKETERS COMPETITORS
are defined as companies that satisfy the same customer need (e.g a
customer who buys a word-processing package really wants writing
ability a need that can also be satisfied by pencils, pens, or
typewriters).
- 9. 2. Companies that satisfy the same customer needs are called
______________.
- A. Competitive new entrants
- 10. 3. Many factors shape a competitors objectives except
- C. Current management & financial situation
- 11. Factors that shape a competitors objectives Size History
Current Management Financial Situation Growth Profits
- 12. Factors that shape a competitors objectives
- Once a company has identified its main
- competitors and their strategies, it must
-
- What is each competitor seeking in the marketplace?
-
- What drives each competitors behavior?
- Knowing what drives a competitors
- behavior is one step in determining
- objectives of competitor which does not
- necessarily mean that BEHAVIOR is a
- factor that shapes a competitors objectives
Size History Current Management Financial Situation Growth
Profits
- 13. 3. Many factors shape a competitors objectives except
- C. Current management & financial situation
- 14. 4. Steps to competitor analysis are the ff. except
- A. Gather information about a competitors strengths &
weaknesses
- B. Identify a companys main competitors
- C. Determine objectives of competitors
- D. Selecting competitor & customers
- 15. Steps in Competitor Analysis Gather information about a
competitors strengths & weaknesses Identify a companys main
competitors Determine objectives of competitors Selecting
competitor & customers
- 16. All choices are part of the competitors analysis
- Once a company identifies its primary competitors, it must
ascertain their strategies, objectives, strengths and
weaknesses
- Selecting Competitors & Customers come after analyzing
strengths and weaknesses of competitors
Gather competitors strengths & weaknesses Identify a companys
main competitors Determine objectives of competitors Selecting
competitor & customers
- 17. 4. Steps to competitor analysis are the ff. except
- A. Gather information about a competitors strengths &
weaknesses
- B. Identify a companys main competitors
- C. Determine objectives of competitors
- D. Selecting competitor & customers
- 18. 5. Which of the following is true?
- A. To improve market share, many companies benchmark their most
successful competitors, as well as other world-class
performers.
- B. A business interest so small has the ability to control
prices in a given industry.
- C. Market nichers are not required to know their customers
well.
- D. Market challengers should lead the industry in developing
new products to overtake the market leader.
- E. A company must spend all its time focusing on
competitors.
- 19. Benchmarking
- Any new business entering the same field will judge
- their overall performance against the standards already
- in place within the industry to gain more market share
- 20. 5. Which of the following is true?
- A. To improve market share, many companies benchmark their most
successful competitors, as well as other world-class
performers.
- B. A business interest so small has the ability to control
prices in a given industry.
- C. Market nichers are not required to know their customers
well.
- D. Market challengers should lead the industry in developing
new products to overtake the market leader.
- E. A company must spend all its time focusing on
competitors.
- 21. 6. Which of the following is false?
- A. Expanding the total market demand would suggest more usage
from existing customers as one of its strategies.
- B. Larger package sizes have shown to increase the amount of
product that consumers use at one time resulting to a decrease in
frequency of consumption.
- C. The usage of impulse consumption products such as snacks
increases when the product is made more available.
- D. An opportunity arises when consumers perceptions of their
usage differs from the reality.
- E. Market followers should look for new customers or more usage
from existing customers.
- 22. Marketers can try the following to increase consumption
Packaging Product Re-design
- 23. Marketers can try to increase the amount, level, or
frequency of consumption Packaging Product Re-design Larger package
sizes increase the amount of product that consumers use at one time
increasing the frequency of consumption
- 24. 6. Which of the following is false?
- A. Expanding the total market demand would suggest more usage
from existing customers as one of its strategies.
- B. Larger package sizes have shown to increase the amount of
product that consumers use at one time resulting to a decrease in
frequency of consumption.
- C. The usage of impulse consumption products such as snacks
increases when the product is made more available.
- D. An opportunity arises when consumers perceptions of their
usage differs from the reality.
- E. Market followers should look for new customers or more usage
from existing customers.
- 25. 7. Company V discovers a perfect solution to weight loss .
Though target customers were not interested in weight loss, they
enthusiastically respond to it when launched. The type of marketer
company V is called ________.
- 26. Defending market share
- Continuous innovation is done by market leaders to defend its
terrain
- It should keep increasing its competitive strength and value to
customers by providing comprehensive solutions
- 27. The ff. are distinction bet. marketers in satisfying
customer needs Responsive Anticipative Creative finds a stated need
and fills it looks ahead into what needs customers may have in the
near future discovers and produces solutions customers did not ask
for but to which they enthusiastically respond
- 28. 7. Company V discovers a perfect solution to weight loss .
Though target customers were not interested in weight loss, they
enthusiastically respond to it when launched. The type of marketer
company V is called ________.
- 29. 8. Company X matches Company Ys product, advertising, price
& distribution
- 30. Six Defense Strategies
- 31. The aim of defensive strategy is to reduce the probability
of attack, divert attacks to less-threatening areas, and lessen
their intensity company matches its opponents product, advertising,
price & distribution
- 32. 8. Company X matches Company Ys product, advertising, price
& distribution
- 33.
9. Firm B attacks Firm A for further market share. What is Firm B
called?
- 34. Types of MARKET that exists in business Market Leader
Market Challenger Market Follower Market Nicher
- 35. Market Leader Market Challenger Market Follower Market
Nicher Market challengers can attack the leader and other
competitors in an aggressive bid for further market share
- 36.
9. Firm B attacks Firm A for further market share. What is Firm B
called?
- 37. 10. Chewing gum manufacturers are producing nutraceutical
products to strengthen or whiten teeth and launch gums with health
and cosmetic benefits.
- C. Product specialization
- D. Product re-engineering
- 38. Marketers can try the following to increase consumption
Packaging Product Re-design
- 39. Marketers can try the following to increase consumption
Packaging Product Re-design Product development is creation of
products with new or different characteristics that offer new or
additional benefits to the customer. It may involve modification of
an existing product or its presentation.
- 40. 10. Chewing gum manufacturers are producing nutraceutical
products to strengthen or whiten teeth and launch gums with health
and cosmetic benefits.
- C. Product specialization
- D. Product re-engineering
- 41. TOP 10 Learning Questions for Chapter 11: Dealing with
Competition Tanya Marie C. Labrador September 24, 2010