CHAPTER 11 The Demand for Factors of Production · Chapter 11 2 In this chapter you will learn:...

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CHAPTER 11

The Demand for Factors of Production

1

Part Three: Microeconomics of Factor Markets

Slides prepared by Bruno Fullone,

George Brown College ©2010 McGraw-Hill Ryerson Ltd.

Chapter 11

2

In this chapter you will learn:

11.1 How factor prices are determined

11.2 What determines the demand for

a factor

11.3 What determines the elasticity of

factor demand

11.4 How a firm arrives at the optimal

combination of factors to use in the

production process

3 LO 11.1

11.1 Factor Pricing and Demand

Reasons to study how factor prices are

determined:

• Money-Income Determination

• Resource Allocation

• Cost Minimization

• Policy Issues

4 LO 11.1

Marginal Productivity Theory of Factor

Demand

•Factor demand is a derived

demand

•Depends on:

•Productivity of factor

•Price of the good it helps to

produce

5 LO 11.1

Marginal Productivity Theory of Factor

Demand

•Marginal Revenue Product (MRP)

-Productivity

•Marginal Product (MP) eventually diminishes

•Illustrated ….

LO 11.1 6

Units of

a factor

Total

product

Marginal

product, MP

]

]

]

0

1

2

3

4

5

6

7

0

7

13

18

22

25

27

28

7

6

5

4

3

2

1

]

]

] ]

Table 11-1 The Demand for Labour

Diminishing MP

7

LO 11.1

Marginal Productivity Theory of Factor

Demand Marginal Revenue Product (MRP)

Productivity Marginal Product (MP) eventually

diminishes

quantityfactor in changeunit one

revenue in total change

product

revenue

Marginal

Product Price • Marginal Revenue Product (MRP)

LO 11.1 8

Units of

a factor

Total

product

Marginal

product, MP

]

]

]

0

1

2

3

4

5

6

7

0

7

13

18

22

25

27

28

7

6

5

4

3

2

1

]

]

] ]

The Demand for Labour Product

price

$2

2

2

2

2

2

2

2

Total

revenue

$ 0

14

26

36

44

50

54

56

Marginal revenue

product, MRP

$ 14

12

12

10

8

6

4

2

] ] ] ] ] ] ]

9 LO 11.1

Marginal Productivity Theory of Factor

Demand

Rule for employing factors

MRP = MFC

Marginal

Factor = change in total (factor) cost

Cost unit change in factor quantity

MRP is a factor demand schedule

– consider the case of pure competition

(product price is constant)

LO 11.1

10

Units of

a factor

Total

product

Marginal

product, MP Product

price

Total

revenue

Marginal revenue

product, MRP

] ] ] ] ] ]

] ] ] ] ] ]

0

1

2

3

4

5

6

7

0

7

13

18

22

25

27

28

7

6

5

4

3

2

1

$2

2

2

2

2

2

2

2

$ 0

14

26

36

44

50

54

56

$ 14

12

10

8

6

4

2

0 1 2 3 4 5 6 7 8

14

12

10

8

6

4

2 Fa

cto

r p

rice

(wa

ge

rate

)

Quantity of Labour

The Perfectly Competitive Seller’s Demand Curve

D = MRP Figure 11-1

LO 11.1 11

The Imperfectly Competitive Seller’s

Demand Curve

0 1 2 3 4 5 6 7 8

18

16

14

12

10

8

6

4

2

0

- 2

D = MRP

(imperfect

competition)

D = MRP

(perfect

competition)

The MRP curve of

imperfect competitive

producer (decreasing

price) is less elastic

than that of perfectly

competitive producer

(constant price)

Facto

r p

rice

(wag

e r

ate

)

Quantity of factor demanded

Figure 11 - 2

12 LO 11.1

Marginal Productivity Theory of Factor

Demand

•Market Demand for a Factor

•Sum of the individual demand (MRP)

curves for all firms hiring that factor

13 LO 11.2

11.2 Determinants of Factor Demand

•Changes in Product Demand

•Changes in Productivity

•Quantities of Other Factors

•Technological Progress

•Quality of the Variable Factor

LO 11.2 14

Determinants of Factor Demand

• Changes in the Prices of Other Factors

– Substitute Factors of Production

• Substitution Effect

• Output Effect

• Net Effect

– Complementary Factors of Production

LO 11.3 15

11.3 Elasticity of Factor Demand

• Efd = % change in factor quantity

% change in factor price

• What determines the elasticity of factor

demand?

16 LO 11.3

Determinants of Efd

•Ease of Factor Substitutability

•Elasticity of product Demand

•Ratio of Factor Cost to Total Cost

17 LO 11.4

11.4 Optimal Combinations of

Factors

The Least-Cost Rule:

)) C

C

L

L

(P capital of Price

)(MP capital of

product Marginal

(P labour of Price

)(MP labour of

product Marginal

LO 11.4 18

• The Profit Maximizing Rule:

Optimal Combinations of

Factors

1C

C

L

L

P

MRP

P

MRP

LO11.4 19

Q TP MP TR MRP

] ] ] ] ] ]

] ] ] ] ] ]

0

1

2

3

4

5

6

7

0

12

22

28

33

37

40

42

12

10

6

5

4

3

2

$ 0

24

44

56

66

74

80

84

24

20

12

10

8

6

4

Q TP MP TR MRP

] ] ] ] ] ]

] ] ] ] ] ]

0

1

2

3

4

5

6

7

0

13

22

28

32

35

37

38

13

9

6

4

3

2

1

$ 0

26

44

56

64

70

74

76

$ 26

18

12

8

6

4

2

Labour (price = $8) Capital (price = $12)

What is the least-cost combination of

labour and capital to use in producing 50

units of output?

Table 11-5

Least-Cost and Profit-Maximizing Combination

Will 50 units of output maximize the

firm’s profit?

]

]

] ]

LO11.4 20

Q TP MP TR MRP

] ] ] ] ] ]

] ] ] ] ] ]

0

1

2

3

4

5

6

7

0

12

22

28

33

37

40

42

12

10

6

5

4

3

2

$ 0

24

44

56

66

74

80

84

24

20

12

10

8

6

4

Q TP MP TR MRP

] ] ] ] ] ]

] ] ] ] ] ]

0

1

2

3

4

5

6

7

0

13

22

28

32

35

37

38

13

9

6

4

3

2

1

$ 0

26

44

56

64

70

74

76

$ 26

18

12

8

6

4

2

Labour (price = $8) Capital (price = $12)

What is the least-cost combination of

labour and capital to use in producing 50

units of output?

Table 11-5

Least-Cost and Profit-Maximizing Combination

Will 50 units of output maximize the

firm’s profit?

]

]

] ]

LO11.4 21

Q TP MP TR MRP

] ] ] ] ] ]

] ] ] ] ] ]

0

1

2

3

4

5

6

7

0

12

22

28

33

37

40

42

12

10

6

5

4

3

2

$ 0

24

44

56

66

74

80

84

24

20

12

10

8

6

4

Q TP MP TR MRP

] ] ] ] ] ]

] ] ] ] ] ]

0

1

2

3

4

5

6

7

0

13

22

28

32

35

37

38

13

9

6

4

3

2

1

$ 0

26

44

56

64

70

74

76

$ 26

18

12

8

6

4

2

Labour (price = $8) Capital (price = $12)

What is the least-cost combination of

labour and capital to use in producing 50

units of output?

Table 11-5

Least-Cost and Profit-Maximizing Combination

Will 50 units of output maximize the

firm’s profit?

]

]

] ]

22 LO 11.4

Marginal Productivity Theory of Income

Distribution

•Income gets distributed according to

contribution output

•Criticisms:

•Inequity

•Market imperfections

23

Chapter 11

The Last Word: Input Substitution: the

Case of ABMs • Input substitution

• Banks use ATMs instead of people

• Least-cost combination of resources

• ATMs debut about 38 years ago

• More than 50,000 ABMs in Canada

• 8,000 teller positions eliminated

• Former tellers find new jobs in other sectors

• Customer convenience

• Society wins

Chapter 11

24

Chapter 11 Summary

11.1 Factor Pricing and Demand

MRP (cases of perfect and imperfect competition)

11.2 Determinants of Factor Demand

Change in demand

Change in the productivity

Change in price (substitution and price effect)

11.3 Elasticity of Factor Demand

11.4 Optimal Combination of Factors

Least-cost rule and profit-maximization rule