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1

CHAPTER

6 Memory

Links to Learning Objectives

ENDURING ISSUES IN MEMORY

THE SENSORY REGISTERS

Role of sensory registers

Theories of attention

SHORT-TERM MEMORY

Defining STM

Capacity, Encoding, & Maintenance

LONG-TERM MEMORY

Definition, Capacity, & Encoding

Holding information in LTM

Types of LTM & implicit/explicit memories

THE BIOLOGY OF MEMORY

Long-term potentiation,

memory storage, role of sleep

FORGETTING

Biological factors

Types of interference

State-dependent & reconstructive memories

SPECIAL TOPICS IN MEMORY

Influences of culture

Autobiographical memory & childhood amnesia

Examples of extraordinary memory

Eyewitness testimony & recovered memories

Diversity-

Universality

Stability-Change

Mind-Body

Nature-Nurture

Person-Situation

Enduring Issues

To what extent can

memories be changed by

events outside the person,

and what is the importance

of environmental

cues in triggering

memories?

2

Diversity-

Universality

Stability-Change

Mind-Body

Nature-Nurture

Person-Situation

Enduring Issues

In what ways does

memory change in the

first few years of life?

Diversity-

Universality

Stability-Change

Mind-Body

Nature-Nurture

Person-Situation

Enduring Issues

In what ways does memory

differ among individuals and

across cultures?

Diversity-

Universality

Stability-Change

Mind-Body

Nature-Nurture

Person-Situation

Enduring Issues

What are the

biological bases

of memory?

3

The

ability to

remember the

things

that we

have

experienced,

imagined, &

learned

E M O R Y

Information-Processing Model

Encoding

StorageRetrieval

The Sensory Registers

4

The Sensory Registers

LEARNING OBJECTIVE: Describe the role of the sensory registers and the length

of time information remains there. Distinguish between the icon and the echo.

Visual register

• Icon

• Masking:

New information

replaces old

information

almost

immediately

Auditory register

• Echo

• Fades more

slowly

The Sequence of Information Processing

Donald Broadbent

Attention

LEARNING OBJECTIVE: Compare Broadbent and Treisman’s theories of attention.

Explain what is meant by the “cocktail-party phenomenon” and “inattentional blindness.”

• Filtering process at

the entrance of the

nervous system

• Compare stimuli

that get through

filter to what we

already know

Anne Treisman

• Modified the

filtering theory

• Filter as a variable

control (i.e.

volume control on

a radio) rather than

simple on-and-off

switch

5

Cocktail-party phenomenon:Surrounded by a group of

people having conversations,

an individual will filter out all

of the conversations around

him/her

Attention

Inattentional blindness: Failure to attend to something

we are looking at or listening to

• Attending to auditory information

reduces ability to accurately

process visual information

Short-Term Memory

Short-term Memory

Holds the information that

we are thinking about at a

given moment in time

• Stores new information briefly

and works on that and other

information

• Sometimes called “working

memory” to emphasize its

active role in the memory

system

LEARNING OBJECTIVE: Define short-

term memory (STM), explain why it is

called “working memory” and

describe.

6

Capacity of STM

Can hold only as much information

as can be repeated or rehearsed

in approx. 1.5 to 2 seconds

• Positive impact

• Chunking

• Negative impact

– Interference

– Stress/worry

LEARNING OBJECTIVE: Describe the capacity of STM, including the role of chunking

and interference, the way information is encoded in STM, maintenance of information

in STM, and the effect of stress on STM.

Encoding in STM

Visual information:

Encoded both

phonologically and as

an image (dual coding)

• makes visual

information easier to

remember

Verbal information:

Encoded

phonologically,

i.e. based on how

it sounds

Maintaining STM

Rote rehearsal: Repeating

information over and over

• Useful in holding information

in short-term memory

7

Long-Term Memory

Long-term Memory

Portion of memory that is more or

less permanent, corresponding to

everything we “know”

Capacity: Can store large

amounts of information

for years

Encoding: Most information

stored in terms of meanings

LEARNING OBJECTIVE: Define long-term memory (LTM), including

the capacity of LTM and the way information is encoded in LTM.

Explain the serial position effect.

Serial Position Effect

8

Maintaining LTM

LEARNING OBJECTIVE: Differentiate rote rehearsal from elaborative rehearsal and explain the role of mnemonics and schemata as forms of elaborative rehearsal.

Rote rehearsal: repeating

information over and over

Elaborative rehearsal: linking

new information in short-term

memory to familiar material in

long-term memory

– Mnemonics: making words

or sentences out of the

material to be recalled

(i.e. ROY G BIV)

– S

c

h

e

m

Memory as an Information-Processing System

Types of LTM

Long-term memories

of personally

experienced events

LEARNING OBJECTIVE: Distinguish between episodic memories, semantic memories,

procedural memories, emotional memories, explicit memories, and implicit memories.

Explain how priming and the tip-of-the-tongue phenomenon shed light on memory.

Emotional

Semantic

Procedural

Episodic

9

Types of LTM

Long-term memories of

general facts and

information

Emotional

Semantic

Procedural

Episodic

Types of LTM

Long-term memory

that stores information

relating to skills,

habits, and other

perceptual-motor

tasks

Emotional

Semantic

Procedural

Episodic

Learned emotional

responses to various

stimuli

Types of LTM

Emotional

Semantic

Procedural

Episodic

10

Applying Psychology

7. Use mental imagery.

8. Use retrieval cues.

9. Rely on more than memory

alone.

10. Be aware of distortions

from your own schemata.

1. Develop motivation.

2. Practice memory skills.

3. Be confident.

4. Minimize distractions.

5. Stay focused.

6. Make connections.

Explicit and Implicit Memory

Explicit memory: Memory for

information that we can readily

express in words and are aware

of having; memories can be

intentionally retrieved

• Episodic

• Semantic

Implicit memory: Memory for

information that we cannot

readily express in words and may

not be aware of having; memories

cannot be intentionally retrieved

• Procedural

• Emotional

Honolulu

OU

Priming

1. Person is shown a

stimulus (a word)

2. Person is later shown a

fragment of that stimulus

(part of a word)

3. Person is asked to

complete fragment

• More likely to complete the

fragment with word shown

earlier

• Evidence that explicit

memory and implicit

memory can interact

TOURT R

11

Tip-of-the-Tongue Phenomenon

Knowing a word but

not being able to

immediately recall it

• Demonstrates distinction

between explicit and

implicit memory

Types of Memories

The Biology of Memory

12

The Biology of Memory

Long-term potentiation

(LTP):

Long-lasting change in the

structure or function of a

synapse

• Increases efficiency

of neural transmission

• Thought to be related

to how neurons store

information

LEARNING OBJECTIVE: Define long-term potentiation. Identify the areas of the brain

that play a role in the formation and storage of long-term memories. Describe the

role of sleep in the formation of new memories.

The Biological Basis of Memory

The Role of Sleep

Plays an important part in the

formation of new memories

Initial learning of information and deep sleep = same patterns of neural activity in the hippocampus

ZZZZZZZZZZZZZZZZZZ

13

Forgetting

Once

formed,

memories

do not

remain

forever

in the

brain.

orgetting

LEARNING OBJECTIVE: Describe the

biological factors that influence forgetting,

including the phenomenon of retrograde

amnesia.

The Biology of Forgetting

Decay Theory:

The passage of time leads to

deterioration of memories

Retrograde Amnesia:

Inability to recall events

preceding an accident or

injury

Alzheimer’s Disease:

Associated with below-normal

levels of the neurotransmitter

acetylcholine

14

Information learned EARLIER

interferes with information

learned LATER

Proactive

Interference

Information learned LATER interferes with

information learned EARLIER

Retroactive

Interference

Experience and Forgetting

LEARNING OBJECTIVE: Differentiate between retroactive and proactive interference.

Experience and Forgetting

State-dependent memory: Person who learns material in a specific

physiological state tends to recall that

material better in that same state

LEARNING OBJECTIVE: Explain what is meant by

“state dependent memory” and the “reconstructive”

nature of remembering.

“Reconstructive” nature of memory

• Schemata used to reconstruct

memories

• Sometimes hard to differentiate

between what actually happened

and something that was heard or

imagined

• Can lead to huge errors

Factors that Affect Forgetting

15

Special Topics in Memory

Cultural Influences

Culture influences the

types of things that

people remember.

• People are more

likely to remember

information about things

that are relevant to their

culture.

LEARNING OBJECTIVE: Describe the influence of culture on memory.

Autobiographical Memory

Autobiographical memories: Our recollection of events that

have happened in our life and

when those events took place

Childhood amnesia: Difficulty adults have remembering

experiences from their first two

years of life

LEARNING OBJECTIVE: Define autobiographical memory and describe the several

theories that attempt to explain childhood amnesia.

16

Extraordinary Memory

Eidetic imagery

(photographic memory):

The ability to reproduce

unusually sharp and detailed

images of something one

has seen

Mnemonists:

Highly skilled at using

memory techniques

LEARNING OBJECTIVE: Describe examples of extraordinary memory (including

eidetic imagery and flashbulb memories).

Flashbulb Memories

Vivid recollections of certain events and the incidents surrounding them, even after a significant amount of time has passed

• Fact that memories are vivid does not mean that they are accurate

Eyewitness Testimony

Assumed to be

accurate, but often

inaccurate because of:

• source error: confusion

about what you have

heard about an event with

what you actually

witnessed

LEARNING OBJECTIVE: Discuss the accuracy of eyewitness testimony and

recovered memories.

17

Recovered Memories

Controversial topic

Typically involves the “recollection”

of real or imagined experiences of

physical and/or sexual abuse

Lecture Activities

As a class, let’s list

some of the major

hardware components

of computers. How

might these

components be

analogous to parts of

human memory?

18

MASKING

The sensory register holds visual information very briefly. Information that is not “selected” for further processing is lost. This can happen for various reasons, including a process called masking—a process whereby interfering information presented before and/or after target information can make it difficult to remember.

On the next slide, you will be shown three rows of letters. They will appear very briefly. See how many of them you can remember.

P M J

X W I

T B E

That array of letters flashed for about 100

milliseconds—about the duration of the

iconic sensory memory store.

If information is presented immediately

before and after the array of letters, they

will be considerably more difficult to

read. In the next part of this

experiment, the

masking phenomenon

will be demonstrated.

19

N P U

Z R O

B G V

@ @ @

@ @ @

@ @ @

@ @ @

@ @ @

@ @ @

The second array of letters flashed for

the same amount of time as the first

array. The difference in this experiment

was that interfering information was

flashed before and after the array. This

interfering information masked some

of the letters that you

were trying to pull

from your iconic

sensory register.

Digit Span Test

Digit span refers to the amount of information that

you can maintain in consciousness at any given

moment. For most, digit span is about 7 to 9

pieces of information. To test your digit span, I’m

going to read off a list of numbers. When I’m

through, I’ll have you write down as many of these

numbers as you can recall.

20

Proactive vs. Retroactive Interference

Decide which of the following illustrations might

result in proactive or retroactive interference.

Discuss your rationale.

1. Moving from the United States to England, where people

drive on the left instead of the right side of the road.

2. Trying to make a call on your old cell phone after having the

new one for a year.

3. Moving from one word-processing program to a different

one, such as from WordPerfect to Microsoft Word.

Acknowledgments

Slide # Image Description Image Source

text template

upside down blue sky & grass ©iStockphoto.com/Konrad Lew

chapter template

photo album ©istockphoto.com/David Chadwick

3 looking at art ©istockphoto.com/Andrey Shahov

4 man holding baby ©istockphoto.com/Nicole S. Young

4 toddler ©istockphoto.com/Wendy Shiao

5 Indian woman cooking ©iStockphoto.com/Vikram Raghuvanshi Photography

5 White couple cooking ©iStockphoto.com/Frantysek

6 stressed out man ©istockphoto.com/Paul Kline Photography

7 crossword puzzle ©istockphoto.com/Paul Reid

7 blank crossword ©istockphoto.com/creatingmore

8 head ©istockphoto.com/Dave Dycus (username: delirium)

icon: wanted sign Charlie Levin, adapting wooden board image from ©istockphoto.com/andynwt

10 ear ©istockphoto.com/Bob Thomas

10 eye ©istockphoto.com/Tyler Stalman

10 icon: classic studies car ©istockphoto.com/Brian Sullivan

11 Figure 6-1: The Sequence of Information Processing

Morris/Maisto, 9/e p. 189

13 cocktail party ©istockphoto.com/Soubrette

13 texting while driving ©istockphoto.com/jabejon

15 two women talking ©istockphoto.com/craftvision

16 stopwatch ©istockphoto.com/Baris Simsek

16 icon: classic studies car ©istockphoto.com/Brian Sullivan

17 guy talking on phone ©istockphoto.com/Joris van Caspel

17 woman looking at art ©istockphoto.com/Francisco Romero

17 paintings on wall (side view) ©istockphoto.com/Marco Maccarini

18 actor practicing his lines ©istockphoto.com/Diane39

21

20 calendar ©istockphoto.com/SwedeAndSour

21 line of people ©istockphoto.com/Andresr

22 student repeating information to self ©istockphoto.com/track5

23 Summary Table: Memory as an Information-Processing System

Morris/Maisto, 9/e p. 196

24 hawaii snapshot woman on balcony ©istockphoto.com/Avid Creative, Inc.

24 hawaii snapshot background ©istockphoto.com/Randy Jay Braun, LLC.

25 map of Hawaii National Atlas of the United States, March 5, 2003, http://nationalatlas.gov

26 bicycle rider ©istockphoto.com/macky_ch

27 spider ©istockphoto.com/Audrey Bell

27 person looking scared of spider ©istockphoto.com/Tiny Moments Photography

28 scrap of paper ©istockphoto.com/Trevor Hunt

29 hawaii snapshot woman on balcony ©istockphoto.com/Avid Creative, Inc.

29 hawaii snapshot background ©istockphoto.com/Randy Jay Braun, LLC.

29 map of Hawaii National Atlas of the United States, March 5, 2003, http://nationalatlas.gov

29 bicycle rider ©istockphoto.com/macky_ch

29 spider ©istockphoto.com/Audrey Bell

29 person looking scared of spider ©istockphoto.com/Tiny Moments Photography

31 giraffe ©istockphoto.com/Greenwing Productions

32 Table 6-1: Types of Memories Morris/Maisto, 9/e p. 199

34 synaptic vesicle illustration From Ciccarelli, Psychology, 2/e p. 54

34 lock icon ©istockphoto.com/KK-inc

34 key icon ©istockphoto.com/KK-inc

35 Figure 6-4: The Biological Basis of Memory Morris/Maisto, 9/e p. 202

36 man sleeping in hammock ©istockphoto.com/Susanna Naranjo

38 barn ©istockphoto.com/sebonis

38 cobwebs ©istockphoto.com/ra photography

39 senior adult with hands covering face ©istockphoto.com/Duncan Walker

40 too many post-it notes ©istockphoto.com/factoria singular sl

40 icon: wanted sign Charlie Levin, adapting wooden board image from ©istockphoto.com/andynwt

41 coffee cup ©istockphoto.com/Andyd

41 police interview ©istockphoto.com/Corepics

42 Summary Table: Factors that Affect Forgetting

Morris/Maisto, 9/e p. 206

44 man with cattle ©istockphoto.com/Britta Kasholm-Tengve

44 kids in classroom ©istockphoto.com/Catherine Yeulet

45 baby ©istockphoto.com/Take A Pix Media

45 mother holding toddler & baby ©istockphoto.com/lovleah

45 retiring ©istockphoto.com/LisaFX Photographic Designs

46 child looking at book ©istockphoto.com/Rapid Eye Media

47 twin towers ©istockphoto.com/Markus

48 witness room sign ©istockphoto.com/Erick Jones

49 hypnotism - pocket watch (no person) ©istockphoto.com/james steidl

51 text messaging ©iStockphoto.com/Freeze Frame Studio, Inc.

51 topbar: cactus ©istockphoto.com/Lee Daniels

51 topbar: wooden board ©istockphoto.com/andynwt

52, 54, 56 carnival mask ©istockphoto.com/DNY59

57 topbar: classic studies books ©istockphoto.com/Justin Allfree

57 topbar: chrome & license plate ©istockphoto.com/Grafissimo

57 topbar:red shiny car background ©istockphoto.com/Jon Helgason

58 topbar: cactus ©istockphoto.com/Lee Daniels

58 topbar: wooden board ©istockphoto.com/andynwt