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1
CHAPTER
6 Memory
Links to Learning Objectives
ENDURING ISSUES IN MEMORY
THE SENSORY REGISTERS
Role of sensory registers
Theories of attention
SHORT-TERM MEMORY
Defining STM
Capacity, Encoding, & Maintenance
LONG-TERM MEMORY
Definition, Capacity, & Encoding
Holding information in LTM
Types of LTM & implicit/explicit memories
THE BIOLOGY OF MEMORY
Long-term potentiation,
memory storage, role of sleep
FORGETTING
Biological factors
Types of interference
State-dependent & reconstructive memories
SPECIAL TOPICS IN MEMORY
Influences of culture
Autobiographical memory & childhood amnesia
Examples of extraordinary memory
Eyewitness testimony & recovered memories
Diversity-
Universality
Stability-Change
Mind-Body
Nature-Nurture
Person-Situation
Enduring Issues
To what extent can
memories be changed by
events outside the person,
and what is the importance
of environmental
cues in triggering
memories?
2
Diversity-
Universality
Stability-Change
Mind-Body
Nature-Nurture
Person-Situation
Enduring Issues
In what ways does
memory change in the
first few years of life?
Diversity-
Universality
Stability-Change
Mind-Body
Nature-Nurture
Person-Situation
Enduring Issues
In what ways does memory
differ among individuals and
across cultures?
Diversity-
Universality
Stability-Change
Mind-Body
Nature-Nurture
Person-Situation
Enduring Issues
What are the
biological bases
of memory?
3
The
ability to
remember the
things
that we
have
experienced,
imagined, &
learned
E M O R Y
Information-Processing Model
Encoding
StorageRetrieval
The Sensory Registers
4
The Sensory Registers
LEARNING OBJECTIVE: Describe the role of the sensory registers and the length
of time information remains there. Distinguish between the icon and the echo.
Visual register
• Icon
• Masking:
New information
replaces old
information
almost
immediately
Auditory register
• Echo
• Fades more
slowly
The Sequence of Information Processing
Donald Broadbent
Attention
LEARNING OBJECTIVE: Compare Broadbent and Treisman’s theories of attention.
Explain what is meant by the “cocktail-party phenomenon” and “inattentional blindness.”
• Filtering process at
the entrance of the
nervous system
• Compare stimuli
that get through
filter to what we
already know
Anne Treisman
• Modified the
filtering theory
• Filter as a variable
control (i.e.
volume control on
a radio) rather than
simple on-and-off
switch
5
Cocktail-party phenomenon:Surrounded by a group of
people having conversations,
an individual will filter out all
of the conversations around
him/her
Attention
Inattentional blindness: Failure to attend to something
we are looking at or listening to
• Attending to auditory information
reduces ability to accurately
process visual information
Short-Term Memory
Short-term Memory
Holds the information that
we are thinking about at a
given moment in time
• Stores new information briefly
and works on that and other
information
• Sometimes called “working
memory” to emphasize its
active role in the memory
system
LEARNING OBJECTIVE: Define short-
term memory (STM), explain why it is
called “working memory” and
describe.
6
Capacity of STM
Can hold only as much information
as can be repeated or rehearsed
in approx. 1.5 to 2 seconds
• Positive impact
• Chunking
• Negative impact
– Interference
– Stress/worry
LEARNING OBJECTIVE: Describe the capacity of STM, including the role of chunking
and interference, the way information is encoded in STM, maintenance of information
in STM, and the effect of stress on STM.
Encoding in STM
Visual information:
Encoded both
phonologically and as
an image (dual coding)
• makes visual
information easier to
remember
Verbal information:
Encoded
phonologically,
i.e. based on how
it sounds
Maintaining STM
Rote rehearsal: Repeating
information over and over
• Useful in holding information
in short-term memory
7
Long-Term Memory
Long-term Memory
Portion of memory that is more or
less permanent, corresponding to
everything we “know”
Capacity: Can store large
amounts of information
for years
Encoding: Most information
stored in terms of meanings
LEARNING OBJECTIVE: Define long-term memory (LTM), including
the capacity of LTM and the way information is encoded in LTM.
Explain the serial position effect.
Serial Position Effect
8
Maintaining LTM
LEARNING OBJECTIVE: Differentiate rote rehearsal from elaborative rehearsal and explain the role of mnemonics and schemata as forms of elaborative rehearsal.
Rote rehearsal: repeating
information over and over
Elaborative rehearsal: linking
new information in short-term
memory to familiar material in
long-term memory
– Mnemonics: making words
or sentences out of the
material to be recalled
(i.e. ROY G BIV)
– S
c
h
e
m
Memory as an Information-Processing System
Types of LTM
Long-term memories
of personally
experienced events
LEARNING OBJECTIVE: Distinguish between episodic memories, semantic memories,
procedural memories, emotional memories, explicit memories, and implicit memories.
Explain how priming and the tip-of-the-tongue phenomenon shed light on memory.
Emotional
Semantic
Procedural
Episodic
9
Types of LTM
Long-term memories of
general facts and
information
Emotional
Semantic
Procedural
Episodic
Types of LTM
Long-term memory
that stores information
relating to skills,
habits, and other
perceptual-motor
tasks
Emotional
Semantic
Procedural
Episodic
Learned emotional
responses to various
stimuli
Types of LTM
Emotional
Semantic
Procedural
Episodic
10
Applying Psychology
7. Use mental imagery.
8. Use retrieval cues.
9. Rely on more than memory
alone.
10. Be aware of distortions
from your own schemata.
1. Develop motivation.
2. Practice memory skills.
3. Be confident.
4. Minimize distractions.
5. Stay focused.
6. Make connections.
Explicit and Implicit Memory
Explicit memory: Memory for
information that we can readily
express in words and are aware
of having; memories can be
intentionally retrieved
• Episodic
• Semantic
Implicit memory: Memory for
information that we cannot
readily express in words and may
not be aware of having; memories
cannot be intentionally retrieved
• Procedural
• Emotional
Honolulu
OU
Priming
1. Person is shown a
stimulus (a word)
2. Person is later shown a
fragment of that stimulus
(part of a word)
3. Person is asked to
complete fragment
• More likely to complete the
fragment with word shown
earlier
• Evidence that explicit
memory and implicit
memory can interact
TOURT R
11
Tip-of-the-Tongue Phenomenon
Knowing a word but
not being able to
immediately recall it
• Demonstrates distinction
between explicit and
implicit memory
Types of Memories
The Biology of Memory
12
The Biology of Memory
Long-term potentiation
(LTP):
Long-lasting change in the
structure or function of a
synapse
• Increases efficiency
of neural transmission
• Thought to be related
to how neurons store
information
LEARNING OBJECTIVE: Define long-term potentiation. Identify the areas of the brain
that play a role in the formation and storage of long-term memories. Describe the
role of sleep in the formation of new memories.
The Biological Basis of Memory
The Role of Sleep
Plays an important part in the
formation of new memories
Initial learning of information and deep sleep = same patterns of neural activity in the hippocampus
ZZZZZZZZZZZZZZZZZZ
13
Forgetting
Once
formed,
memories
do not
remain
forever
in the
brain.
orgetting
LEARNING OBJECTIVE: Describe the
biological factors that influence forgetting,
including the phenomenon of retrograde
amnesia.
The Biology of Forgetting
Decay Theory:
The passage of time leads to
deterioration of memories
Retrograde Amnesia:
Inability to recall events
preceding an accident or
injury
Alzheimer’s Disease:
Associated with below-normal
levels of the neurotransmitter
acetylcholine
14
Information learned EARLIER
interferes with information
learned LATER
Proactive
Interference
Information learned LATER interferes with
information learned EARLIER
Retroactive
Interference
Experience and Forgetting
LEARNING OBJECTIVE: Differentiate between retroactive and proactive interference.
Experience and Forgetting
State-dependent memory: Person who learns material in a specific
physiological state tends to recall that
material better in that same state
LEARNING OBJECTIVE: Explain what is meant by
“state dependent memory” and the “reconstructive”
nature of remembering.
“Reconstructive” nature of memory
• Schemata used to reconstruct
memories
• Sometimes hard to differentiate
between what actually happened
and something that was heard or
imagined
• Can lead to huge errors
Factors that Affect Forgetting
15
Special Topics in Memory
Cultural Influences
Culture influences the
types of things that
people remember.
• People are more
likely to remember
information about things
that are relevant to their
culture.
LEARNING OBJECTIVE: Describe the influence of culture on memory.
Autobiographical Memory
Autobiographical memories: Our recollection of events that
have happened in our life and
when those events took place
Childhood amnesia: Difficulty adults have remembering
experiences from their first two
years of life
LEARNING OBJECTIVE: Define autobiographical memory and describe the several
theories that attempt to explain childhood amnesia.
16
Extraordinary Memory
Eidetic imagery
(photographic memory):
The ability to reproduce
unusually sharp and detailed
images of something one
has seen
Mnemonists:
Highly skilled at using
memory techniques
LEARNING OBJECTIVE: Describe examples of extraordinary memory (including
eidetic imagery and flashbulb memories).
Flashbulb Memories
Vivid recollections of certain events and the incidents surrounding them, even after a significant amount of time has passed
• Fact that memories are vivid does not mean that they are accurate
Eyewitness Testimony
Assumed to be
accurate, but often
inaccurate because of:
• source error: confusion
about what you have
heard about an event with
what you actually
witnessed
LEARNING OBJECTIVE: Discuss the accuracy of eyewitness testimony and
recovered memories.
17
Recovered Memories
Controversial topic
Typically involves the “recollection”
of real or imagined experiences of
physical and/or sexual abuse
Lecture Activities
As a class, let’s list
some of the major
hardware components
of computers. How
might these
components be
analogous to parts of
human memory?
18
MASKING
The sensory register holds visual information very briefly. Information that is not “selected” for further processing is lost. This can happen for various reasons, including a process called masking—a process whereby interfering information presented before and/or after target information can make it difficult to remember.
On the next slide, you will be shown three rows of letters. They will appear very briefly. See how many of them you can remember.
P M J
X W I
T B E
That array of letters flashed for about 100
milliseconds—about the duration of the
iconic sensory memory store.
If information is presented immediately
before and after the array of letters, they
will be considerably more difficult to
read. In the next part of this
experiment, the
masking phenomenon
will be demonstrated.
19
N P U
Z R O
B G V
@ @ @
@ @ @
@ @ @
@ @ @
@ @ @
@ @ @
The second array of letters flashed for
the same amount of time as the first
array. The difference in this experiment
was that interfering information was
flashed before and after the array. This
interfering information masked some
of the letters that you
were trying to pull
from your iconic
sensory register.
Digit Span Test
Digit span refers to the amount of information that
you can maintain in consciousness at any given
moment. For most, digit span is about 7 to 9
pieces of information. To test your digit span, I’m
going to read off a list of numbers. When I’m
through, I’ll have you write down as many of these
numbers as you can recall.
20
Proactive vs. Retroactive Interference
Decide which of the following illustrations might
result in proactive or retroactive interference.
Discuss your rationale.
1. Moving from the United States to England, where people
drive on the left instead of the right side of the road.
2. Trying to make a call on your old cell phone after having the
new one for a year.
3. Moving from one word-processing program to a different
one, such as from WordPerfect to Microsoft Word.
Acknowledgments
Slide # Image Description Image Source
text template
upside down blue sky & grass ©iStockphoto.com/Konrad Lew
chapter template
photo album ©istockphoto.com/David Chadwick
3 looking at art ©istockphoto.com/Andrey Shahov
4 man holding baby ©istockphoto.com/Nicole S. Young
4 toddler ©istockphoto.com/Wendy Shiao
5 Indian woman cooking ©iStockphoto.com/Vikram Raghuvanshi Photography
5 White couple cooking ©iStockphoto.com/Frantysek
6 stressed out man ©istockphoto.com/Paul Kline Photography
7 crossword puzzle ©istockphoto.com/Paul Reid
7 blank crossword ©istockphoto.com/creatingmore
8 head ©istockphoto.com/Dave Dycus (username: delirium)
icon: wanted sign Charlie Levin, adapting wooden board image from ©istockphoto.com/andynwt
10 ear ©istockphoto.com/Bob Thomas
10 eye ©istockphoto.com/Tyler Stalman
10 icon: classic studies car ©istockphoto.com/Brian Sullivan
11 Figure 6-1: The Sequence of Information Processing
Morris/Maisto, 9/e p. 189
13 cocktail party ©istockphoto.com/Soubrette
13 texting while driving ©istockphoto.com/jabejon
15 two women talking ©istockphoto.com/craftvision
16 stopwatch ©istockphoto.com/Baris Simsek
16 icon: classic studies car ©istockphoto.com/Brian Sullivan
17 guy talking on phone ©istockphoto.com/Joris van Caspel
17 woman looking at art ©istockphoto.com/Francisco Romero
17 paintings on wall (side view) ©istockphoto.com/Marco Maccarini
18 actor practicing his lines ©istockphoto.com/Diane39
21
20 calendar ©istockphoto.com/SwedeAndSour
21 line of people ©istockphoto.com/Andresr
22 student repeating information to self ©istockphoto.com/track5
23 Summary Table: Memory as an Information-Processing System
Morris/Maisto, 9/e p. 196
24 hawaii snapshot woman on balcony ©istockphoto.com/Avid Creative, Inc.
24 hawaii snapshot background ©istockphoto.com/Randy Jay Braun, LLC.
25 map of Hawaii National Atlas of the United States, March 5, 2003, http://nationalatlas.gov
26 bicycle rider ©istockphoto.com/macky_ch
27 spider ©istockphoto.com/Audrey Bell
27 person looking scared of spider ©istockphoto.com/Tiny Moments Photography
28 scrap of paper ©istockphoto.com/Trevor Hunt
29 hawaii snapshot woman on balcony ©istockphoto.com/Avid Creative, Inc.
29 hawaii snapshot background ©istockphoto.com/Randy Jay Braun, LLC.
29 map of Hawaii National Atlas of the United States, March 5, 2003, http://nationalatlas.gov
29 bicycle rider ©istockphoto.com/macky_ch
29 spider ©istockphoto.com/Audrey Bell
29 person looking scared of spider ©istockphoto.com/Tiny Moments Photography
31 giraffe ©istockphoto.com/Greenwing Productions
32 Table 6-1: Types of Memories Morris/Maisto, 9/e p. 199
34 synaptic vesicle illustration From Ciccarelli, Psychology, 2/e p. 54
34 lock icon ©istockphoto.com/KK-inc
34 key icon ©istockphoto.com/KK-inc
35 Figure 6-4: The Biological Basis of Memory Morris/Maisto, 9/e p. 202
36 man sleeping in hammock ©istockphoto.com/Susanna Naranjo
38 barn ©istockphoto.com/sebonis
38 cobwebs ©istockphoto.com/ra photography
39 senior adult with hands covering face ©istockphoto.com/Duncan Walker
40 too many post-it notes ©istockphoto.com/factoria singular sl
40 icon: wanted sign Charlie Levin, adapting wooden board image from ©istockphoto.com/andynwt
41 coffee cup ©istockphoto.com/Andyd
41 police interview ©istockphoto.com/Corepics
42 Summary Table: Factors that Affect Forgetting
Morris/Maisto, 9/e p. 206
44 man with cattle ©istockphoto.com/Britta Kasholm-Tengve
44 kids in classroom ©istockphoto.com/Catherine Yeulet
45 baby ©istockphoto.com/Take A Pix Media
45 mother holding toddler & baby ©istockphoto.com/lovleah
45 retiring ©istockphoto.com/LisaFX Photographic Designs
46 child looking at book ©istockphoto.com/Rapid Eye Media
47 twin towers ©istockphoto.com/Markus
48 witness room sign ©istockphoto.com/Erick Jones
49 hypnotism - pocket watch (no person) ©istockphoto.com/james steidl
51 text messaging ©iStockphoto.com/Freeze Frame Studio, Inc.
51 topbar: cactus ©istockphoto.com/Lee Daniels
51 topbar: wooden board ©istockphoto.com/andynwt
52, 54, 56 carnival mask ©istockphoto.com/DNY59
57 topbar: classic studies books ©istockphoto.com/Justin Allfree
57 topbar: chrome & license plate ©istockphoto.com/Grafissimo
57 topbar:red shiny car background ©istockphoto.com/Jon Helgason
58 topbar: cactus ©istockphoto.com/Lee Daniels
58 topbar: wooden board ©istockphoto.com/andynwt