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Top trends shaping the mobile market

2010-2015

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A TALE OF TWO MARKETS

Source: OVUM Outlook 2015

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THE DEATH OF THE FEATURE PHONE

Super phones Basic phones= platforms = price

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DATA > 3G

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INTERNET > SCREEN

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A SPEAR AND A PLATFORM

Market education and e2e control

Entry barrier minimization

Commoditizes the MNOs to data pipes

Commoditizes the OEMs to hardware vendors

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3rd PARTY INNOVATION

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A DIGITAL CLOUD LIFE STYLE

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AND THE OLD LESSON STILL HOLDS TRUE

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THE PLATFORM WAR

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SUMMARY

1. Not one market

2. Data explosion forms pipelines

3. Platforms are content formats

4. Apps & internet ruling

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THANK YOU!