Post on 15-Aug-2020
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TEXT: 90 characters
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HEADLINE: 25 charactersTHUMBNAIL IMAGE: Matchaspect ratio of video, image maynot include more than 20% textVIDEO: H.264 video compression,high profile, square pixels, fixedframe rate, progressive scanFORMAT: .mp4 container withleading mov atom, no edit listsRECOMMENDED ASPECT RATIO: 1.33:1 / 4:3 / SDTV, 1.375:1 / film,1.77 / 16.9 / HDTV, 1.85:1 / film,2:39:1 or 2:40:1 / Widescreen, nopillar boxing or letter boxingAUDIO: Stereo AAC audio compression, 128kbps + preferredMAX FILE SIZE: 4GBBITRATE: No limit on two passencoding, file <1GB or 8MB/sec for1080p, 4mb/sec for 720pMAX LENGTH: 120 mins
A video created from static images.IMAGE SIZE: 1,280 x 720 pixelsIMAGE RATIO: 16:9 (max 4:3)TEXT: 90 charactersImage may not include more than 20% text
Tell a story using a video in your Facebook advert
INCREASE VIDEO VIEWS
CREATIVE
PLACEMENTS AVAILABLEDesktop & Mobile News Feed, Desktop Right Column
CHARGED BYCPM / 10 Second Video View
OPTIMISEDVideo Views / Daily Unique Reach
LAYOUT EXAMPLE (MOBILE)
Video / Slideshow
VIDEO
Watch
See specs under “Increase video views”
VIDEO
See specs under “Increase video views”
SLIDESHOW
Send people to important sections of your website
SEND FANS TO WEBSITE
CREATIVEImage / Video / Slideshow / Carousel / Canvas*
PLACEMENTS AVAILABLEDesktop & Mobile Newsfeed, Desktop Right Column, Audience Network
CHARGED BYCPM / CPC
OPTIMISEDLink Clicks / Impressions /Daily Unique Reach
LAYOUT EXAMPLE (MOBILE)
SIZE: 1,200 x 628 pixelsRATIO: 1.9:1TEXT: 90 charactersHEADLINE: 25 charactersLINK DESCRIPTION: 30 charactersImage may not include more than 20% text
IMAGE
SIZE: 600 x 600 pixelsRATIO: 1:1TEXT: 90 charactersHEADLINE: 40 charactersLINK DESCRIPTION: 20 charactersImage may not include more than 20% text
CAROUSEL (3 - 5 IMAGES)
* For info on how to create this creative format, please refer to: https://canvas.facebook.com
cheat sheetad sizes and dimensions
PLACEMENTS AVAILABLEDesktop & Mobile News Feed, Desktop Right Column, Audience Network
CHARGED BYCPM
Get people to take specific actions on your website, e.g signing up for a newsletter or buying a product
INCREASE WEBSITE CONVERSIONS
CREATIVEImage / Video / Carousel / Slideshow
OPTIMISEDConversions / Impressions / Link Clicks / Daily Unique Reach
LAYOUT EXAMPLE (MOBILE)
SIZE: 1,200 x 628 pixelsRATIO: 1.9:1TEXT: 90 charactersHEADLINE: 25 charactersLINK DESCRIPTION: 30 charactersImage may not include more than 20% text
IMAGE
See specs under “Increase video views”
VIDEO
See specs under “Increase video views”
CAROUSEL: See specs under‘Send fans to website’
SLIDESHOW
Get more activity on your mobile or desktop app
INCREASE APP ENGAGEMENT
CREATIVEImage / Video
PLACEMENTS AVAILABLEMOBILE: Mobile News Feed, Audience NetworkDESKTOP: Desktop News Feed, Desktop Right Column
CHARGED BYMOBILE: CPM / CPCDESKTOP: CPM
OPTIMISEDMOBILE: Link Clicks / Daily Unique Reach / App EventsDESKTOP: Engaged Users / PostEngagement / Daily Unique Reach
LAYOUT EXAMPLE (MOBILE)
SIZE: 1,200 x 628 pixelsRATIO: 16:9TEXT: 90 charactersImage may not include more than 20% text.Your star rating from the App Storeor Google Play store will automatically show on your ad
IMAGE
See specs under “Increase video views”
VIDEO
Promote your Facebook event to get more responses
INCREASE EVENT RESPONSES
CREATIVEImage / Carousel
PLACEMENTS AVAILABLEDesktop & Mobile News Feed, Desktop Right Column CHARGED BY
CPM
OPTIMISEDEvent Response / Impressions /Post Engagement / Daily Unique Reach
LAYOUT EXAMPLE (MOBILE)
SIZE: 1,200 x 628 pixelsRATIO: 2.7:1TEXT: 90 charactersHEADLINE: 25 charactersImage may not include more than 20% textThe date and time of event willautomatically show in your ad
CAROUSEL: See specs under‘Send fans to website’
IMAGE
Automatically promote relevant products from your entire catalogue across any device
PROMOTE PRODUCTS FROM YOUR CATALOGUES
CREATIVEImage / Carousel
PLACEMENTS AVAILABLEDesktop & Mobile News Feed / Desktop Right Column / AudienceNetwork
CHARGED BYCPM / CPC
OPTIMISEDImpressions / Link Clicks / Conversion Events
LAYOUT EXAMPLE (MOBILE)
For info on how to set-up this typeof advert, please refer to:https://developers.facebook/docs/marketing-api/dynamic-product-ads
SPECS
Capture leads within Facebook’s native platform
GENERATE LEADS
CREATIVEImage
PLACEMENTS AVAILABLEDesktop & Mobile News Feed
CHARGED BYCPM
OPTIMISEDLeads / Link Clicks
LAYOUT EXAMPLE (MOBILE)
SIZE: 1,200 x 628 pixelsRATIO: 1.9:1TEXT: 90 charactersHEADLINE: 25 charactersNEWS FEED DESCRIPTION: 30 charactersImage may not include more than 20% text
IMAGE
Promote timely discounts or other deals for people to claim in store
GENERATE OFFER CLAIMS
CREATIVEImage
PLACEMENTS AVAILABLEDesktop & Mobile News Feed, Desktop Right Column
CHARGED BYCPM
OPTIMISEDOffer Claims / Post Engagement
LAYOUT EXAMPLE (MOBILE)
IMAGESIZE: 1,200 x 628 pixelsRATIO: 2.7:1TEXT: 90 charactersHEADLINE: 25 charactersImage may not include more than 20% text
Create ads that reach people near your business
GAIN LOCAL AWARENESS
CREATIVEImage
PLACEMENTS AVAILABLEDesktop & Mobile News Feed
CHARGED BYCPM
OPTIMISEDDaily Unique Reach
LAYOUT EXAMPLE (MOBILE)
SIZE: 1,200 x 628 pixelsRATIO: 1.9:1TEXT: 90 charactersHEADLINE: 25 charactersNEWS FEED DESCRIPTION: 30 charactersImage may not include more than 20% text
IMAGE
Get people to install your mobile or desktop app
INCREASE APP INSTALLS
CREATIVEImage / Video
PLACEMENTS AVAILABLEMOBILE: Mobile News Feed, Audience NetworkDESKTOP: Desktop News Feed, Desktop Right Column
CHARGED BYImpressions / App install
OPTIMISEDMOBILE: App Install / Link ClicksDESKTOP: App Install / Post Engagement
LAYOUT EXAMPLE (MOBILE)
SIZE: 1,200 x 628 pixelsRATIO: 1.9:1TEXT: 90 charactersLINK DESCRIPTION: Image may not include more than 20% textYour star rating from the App Store or Google Play store will automatically show on your ad
IMAGE
See specs under “Increase video views”
VIDEO
Connect with all the people that matter to your business
PROMOTE YOUR PAGE
CREATIVEImage / Video
PLACEMENTS AVAILABLEDesktop & Mobile Newsfeed, Desktop Right Column
CHARGED BYCPM / Page Likes
OPTIMISEDPage Likes
LAYOUT EXAMPLE (MOBILE)
SIZE: 1,200 x 444 pixelsRATIO: 2.7:1TEXT: 90 charactersHEADLINE: 25 charactersLINK DESCRIPTION: Image may not include more than 20% text
IMAGE
See specs under “Increase video views”
VIDEO
SIZE: 1,200 x 900 pixelsRATIO: 4:3RIGHT COLUMN IMAGE SIZE: 254 x 133 pixelsRIGHT COLUMN IMAGE RATIO: 1.9:1TEXT: 90 charactersImage may not include more than 20% text
IMAGE
Boost posts to reach a larger audience
BOOST POSTS
CREATIVEImage / Video / Slideshow
PLACEMENTS AVAILABLEDesktop & Mobile News Feed, Desktop Right Column
CHARGED BYCPM / Post Engagement / 10Second Video View
OPTIMISEDPost Engagement / Impressions /Daily Unique Reach
LAYOUT EXAMPLE (MOBILE)
See specs under “Increase video views”
VIDEO
See specs under “Increase video views”
SLIDESHOW
Spark Media