Post on 11-Apr-2017
transcript
GROUP MEMBERS;
• Divyaa Darshini A/p Selva Raja (KE13001)• Noor Aznita Binti Md Ramli (PA11007)• Norsyafiqah Binti Omar (PA11039)• Nik Umi Nurhidayah Binti Nik Hussain (PA11025)• Nor Hidayah Binti Azman (PA11012)
UGE 2002 TECHNOPRENEURSHIP
CHEEZLES BAKERY
COMPANY BACKGROUND
Company Name : Cheezles Bakery
Address : No. 9A, Jalan Sunway 3,
Cheras Square,
13601 Selangor.
E-mail address : chz_cakies@yahoo,com
Main products : Cakes, bread & buns
Starting date : 27 January 2010
Registration Number : CW021537-KC
Bank : Maybank
Bank Account Number : 024111729341
Forms of Bussiness : Sdn. Bhd.
Initial Funding : RM 40 000
Employees : -To bake cakes & bread, packing &
packaging department and delivery department
Operating hours : 10.00 a.m to 10.00 p.m (Monday to
Saturday)
PURPOSE OF BUSINESS PLANas a guideline for managing the proposed venture to fulfill the demand and supply of various
servicesto provide concise information and solid evidence
about the company's background in order to apply for financial aids from monetary institutions
guides the management team to ensure the company's growth is progressing as planned
to build trust in supplier bodies who provide goods to run the business successfully
DEMANDS• Customers demand cakes and buns of delicate
recipe and authentic taste• HALAL properties reserved • orders are taken precisely, on earlier dates to
ensure purest quality and excellent service.• provide door-step deliveries at reasonable rates
according to amount of orders and duration of journey
• Online services are also available
GROWTH STRATEGIESTo instill teamwork spirit awareness among
employeesTo open rooms for sharing of ideas from all those
who are involved in the management teamBy providing insensitive to employeesEmployees will also be sent for majoring courses
to improve and enhance skills and knowledge.Employees should agree and obey ethical working
habits
TARGET MARKET orders are taken from hosts of grand events, like
engagements and weddings, birthday parties, or any formal events.
major portion of order comes from the heat during festive seasons, like Hari Raya, Deepavali, or even Christmas
also cater to smaller wholesale emporiums
REVENUE MARKET manufactures products without artificial colouring or
preservatives packing is precisely accurate, and has it's ingredients written
together with the expiry date Products are also certified as HALAL and do not contain gelatin also offers cakes and buns for pure vegetarians, without any egg
extract company's name is being advertised through famous radio
stations besides being put up on advertisement boards at 7-11 stores, and various hypermarkets
company also involves in sponsoring many charity-based community service programs
company has got its official website on each social site, like twitter, facebook and so on, to increase publicity
OPERATIONAL SETUPFirstly, we will purchase our raw material from the
suppliers which provided by the Cheezles franchisor because it is more reliable and quality control by headquarters.
Besides that, Cheezles franchisor will be provided on-site training for baking, decorating, packing and delivering
A big emphasis will be placed on extensive research into the quality and integrity of our products
LONG TERM GOALS OF COMPANY1) As the business growth, the goal of the company is
expanding the business branching in several states in Malaysia.
2) Creating the company types of bread and cakes which has its own benchmarking.
3) Expanding the company into packaging and delivery the baked goods into the stores themselves.
4) The company is getting recognized in the Bakery Industry and admits as one of the famous bakery in Malaysia.
COMPETITORS
Dunkin Donut
Golden Sand Café
Cham Cham Café
Big G Kopitiam
SWOT ANALYSISSTRENGTH• New and different varieties of cakes and pastry or bread have
been introduced-benefit of product differentiation.• Location- is easily accessible from all part of Cheras.• Experienced staff is hired who is expertise staff• Ambience of place and the feeling of being in their native place
while enjoying their food is itself a pleasure experience.
WEAKNESS• The bakeries products are perishable items • Introduction of few bakery items .This limited menu can be seen
as a weakness.• Lack of experience: Bakery is a start up • Financing: However unforeseen expenditure or poor sales will
threaten cash position.
OPPORTUNITY• Expansion of the Product Line in the future with the introduction
of more Malaysian Products especially in bakeries product.• Scope for expansion with the establishment of our outlets and
bakery.• Growing concern for health and multigrain food products -
freshly made cakes and Breads.• Growing Market: Bakery Industry is growing at a fast speed and
demand for quality food.• Potential to become a Premier Food Provider: This is because of
the experienced and expertise staff we can deliver quality Bakery products.
THREAT• Local Competition: existing and potential• Economic downturn: unforeseen or unanticipated economic
recession would reduce disposable income.
ORGANIZATIONAL CHART
CHAIRMANNor Hidayah Bt Azman
Management Department
Administration ManagerDivya Darshini A/P Selva Raja
Financial ManagerAisyah Umairah Binti Umar
Marketing ManagerNik Umi Nurhhidayah Binti Nik
Hussain
Operational Department
Operation ManagerAdam Amsyar Bin Shahrizal
Bakers (4)
Cashiers (2)
General ManagerNoor Aznita Binti Md Ramli
SecretaryNorsyafiqah Binti Omar
TABLE FOR STAFF PLANNING FOR A 3 YEARS PERIOD
• As the Staff Planning show, our bakery expects to make significant investment in sales, sales support and product development staff.
Staff Plan for 3 Years Period
2013 2014 2015
Managers RM500 RM 700 RM900
Bread and Cakes
Bakers
RM1000 RM1200 RM1400
Cashier RM300 RM400 RM500
Others 0 0 0
Total People 10 10 10
Total Payroll RM1800 RM2300 RM2800
PRODUCTS / SERVICES / TECHNOLOGY OVERVIEW
• Baked goods include:• Breads
Donuts, Mexican bun, kaya bun, pizza bun, sausage bun.
• CakesWedding Cakes, Birthday Cakes, Anniversary Cakes, Graduation Cakes, Sculptured Cakes, Lemon, Carrot, Strawberry Short Cake, Pineapple.
SERVICES • We provide cakes for special occasion such as;
– Wedding ceremony/anniversary– Birthday party– Festive seasons– Formal events
RESEARCH AND DEVELOPMENT
• Our bakery also invests in training. • Providing only the best quality products to our
customers• Our QA laboratory conducts random quality
checks round the clock and closely monitors product quality at every stage of production.
• Provide service catering to offices (even outside of our local area) may become a large part of gross sales.
MARKETING PLAN
• Meeting Customers’ Needs‐ Our system are meet with the customer needs
is based on the product offering by our competitors.
• Ability to Penetrate Market‐ Our ability to deliver solutions to meet special
and unique cake design requests
• How We Will Sell‐ advertising our bakery in local papers and
glossy local magazines‐ establish high visibility • Quality vs. Quantity‐ staff are trained regarding quality preparation,
food service, storage and holding equipment with a view of producing superiorly
MARKETING STRATEGIES
• We promote our bakery through:–Print media –Broadcast media
• Twitter• Blogspot • Facebook
–Direct mail
FINANCIAL MANAGEMENT
SOURCE OF FUNDS
Nor Hidayah Binti Azman RM 10000.00Noor Aznita Binti Md Ramli RM 9000.00Nik Umi NurHidayah Binti Nik Hussain RM 7000.00Norshafiqah Binti Omar RM 7000.00Divya Darshini A/P Selva Raja RM 7000.00
Total RM 40000.00
We have also have applied term loan at the starting of our business. This is to add on our business capacity by
applying RM 40,000 from SME Bank.
START UP COST/BUDGET
OPERATIONAL BUDGET
CASH & FLOW STATEMENT
THANK YOU