cleans you up

chelsea parks • ma advertising design • adve351• professor delashmet

about•method was founded in 2001 by adam lawry and eric ryan in their apartment in san francisco•company was created as a reaction against chemically-infused cleaning products•they believe that “cleaning products shouldn’t have to hide under the sink”•introduced body and hand wash in 2003•method is known for brilliant package design and simple marketing

the original campaign

cleans you up

a good shower can clean even

the dirtiest body. and mind.

cleans you up

we can make just about anyone feel immaculate again.

cleans you up

you’ll feel like a new woman

when we’re done with you.

campaign purposeengage consumers with the method brand in a noninvasive, but personally compelling way. the campaign should make them believe not just in the product, but in the ethos of method as a brand.

creative briefobjective: to create a campaign for method marine naturals body wash that uses a microsite and two social media outlets

strategy: use hollywood’s most notoriously dirty celebrities to show that if method can clean them on the inside and out, then it can surely clean you

target audiencemainly women, but generally eco-friendly, semi-hipster, culturally-relevent people who make a genuine effort to buy products that are socially responsible. they don’t look for a lot of frills, but instead are more impressed with products that are good for both them and the environment.

big ideamethod cleans you up (that’s what body washes are supposed to do, right?) so, when you feel clean on the outside, you’re bound to feel clean on the inside.

social media

iphone application

twitter

microsite