Post on 29-Jul-2015
transcript
Family Included: Global Alliance
MATERNITY ASSIST
Duncan Fisher, OBE | Family Included Global Alliance
Chichester, January 2015
Family Included: Global Alliance
Maternity Assist• a project to engage families during pregnancy. [Rename in Chichester?!]
Family Included: Global Alliance•A new international membership by Prof Mary Steen and Duncan Fisher to promote family engagement and use of digital comms to this end. St Richard’s a member.
Family Included: Global Alliance
Engaging with the family: better health outcomes
•Nutrition•Mental health•Relationships and family violence•Smoking & alcohol•Baby death
Family Included: Global Alliance
Engaging with the family: research•Chile study, 2012, 6200 families: correlation between health and family functioning, esp. mental health•Oxford study, 2013, 4600 mothers: use of maternity care and maternal health postpartum correlates with family support.•Mexican American study, 2013: correlation between low partner support and higher cortisol reactivity in infants born to stressed mothers.
Family Included: Global Alliance
Engaging with the family: mechanisms•Carers more influenced by family than by professionals•Community of care around infant is a fund of knowledge•Fathers have under-estimated capacities to care – makes a bigger difference in disadvantaged families
Family Included: Global Alliance
Using digital communications – the evidence
• Improves use of services (Higgs et al. 2014)•Should be integrated with health and family support services (van Heerden et al. 2012; Labrique et al. 2013)•To be effective, needs to combine info with interactivity and building social support (Briscoe & Aboud 2012; Rotheram-Borus et al. 2012)
Family Included: Global Alliance
Using digital communications – the evidence“Mobile technologies offer the opportunity to support families directly in managing their own health, while linking their self-management efforts to healthcare providers and other resources.”(Rotheram-Borus et al. 2012)Ability to engage with families: the biggest opportunity of digital communication?
Family Included: Global Alliance
Building a relationship
•Recruit expectant mothers and fathers and other during pregnancy. Build trust.•Hand over relationship when baby is born (or when pregnancy ends otherwise).•Build relationship through till youngest child is five.
Family Included: Global Alliance
Key feature 1: Local control
• Every aspect of configuration• All content: created or curated
Family Included: Global Alliance
Key feature 3: Multi-channel = inclusivityKey feature 4: Two-way communication• Broadcasting: Emails / Twitter
• Conversation: AAQ / Twitter / text / chat• On-line searchable library• Digital questionnaires
Family Included: Global Alliance
Types of content
• Health related – care pathway• Social – youth / housing /
benefits• Community – public health / children• Encourage support within families• Entertainment