Children’s games and entertainment on tablets

The Whole Truth@storytoys @barryoneill

Kids Category

Let’s review the Kids category

Kids CategoryLet’s review the Kids category.

So, where is the kids category?Games, Entertainment, Books, Education.

What size is it?

Who is making kids apps?

What, specifically is a kid?

Applications Volume

Games – 132,501Books – 55,004 Education – 72,540

Android.

Games18%

Education10%

Enter-tainment

9%Lifestyle8%

Books8%

Other Cat-egories

46%

iOS Apps Market Share

Games13% Entertainment

12%

Personalization10%

Books/Reference7%

Education6%

Other Categories51%

Android Apps Market Share (Google Play)

BigGuys

Breakouts

Mom & Pop shops, Hobbyists,

opportunists and other poor misguided

souls.

Disney, Nickelodeon, Sesame Street,Penguin, Bonnier (aka Toca Boca)

Oceanhouse, Duck Duck Moose,Goodbeans, StoryToys.

A.N.Onymous LLC. Marge & Mikey’s App Company LLC.

Hundreds of apps

Thousands of apps

Tens of thousandsof apps

BigGuys

Breakouts

Mom & Pop shops, Hobbyists,

opportunists and other poor misguided

souls.

Disney, Nickelodeon, Sesame Street,Penguin, Bonnier (aka Toca Boca)

Oceanhouse, Duck Duck Moose,Goodbeans, StoryToys.

A.N.Onymous LLC. Marge & Mikey’s App Company LLC.

Hundreds of apps

Thousands of apps

Tens of thousandsof apps

BigGuys

Breakouts

Mom & Pop shops, Hobbyists,

opportunists and other poor misguided

souls.

Disney, Nickelodeon, Sesame Street,Penguin, Bonnier (aka Toca Boca)

Oceanhouse, Duck Duck Moose,Goodbeans, StoryToys.

A.N.Onymous LLC. Marge & Mikey’s App Company LLC.

Hundreds of apps

Thousands of apps

Tens of thousandsof apps

Children’s audience micro-segmentation

Pre - School

Pre - Kindergarten Kindergarten Grade 1 Grade 2 Grade 3Pre-Verbal

Schooling Stage – PreK-3

Children’s audience micro-segmentation

Pre - School

Pre - Kindergarten Kindergarten Grade 1 Grade 2 Grade 3Pre-Verbal

4-5 5-6 6-7 7-8 8-9 2-4<2Child Age

Schooling Stage – PreK-3

Children’s audience micro-segmentation

Pre - School

Pre - Kindergarten Kindergarten Grade 1 Grade 2 Grade 3Pre-Verbal

4-5 5-6 6-7 7-8 8-9 2-4<2Child Age

Content Selection

Parent Prescribed Parent / Child consensus Peer

Schooling Stage – PreK-3

Children’s audience micro-segmentation

Pre - School

Pre - Kindergarten Kindergarten Grade 1 Grade 2 Grade 3Pre-Verbal

4-5 5-6 6-7 7-8 8-9 2-4<2Child Age

Content Selection

Schooling Stage – PreK-3

Parent Prescribed Parent / Child consensus Peer

Demo Time

Discovery

Reach the Parents (and grandparents)Engage Children

Momblogs

Featuring

App Promoters

Cross Promotion

Price Drop Promotion

Price Drop Promotion - Paid

Price Drop Promotion

Monetization

Paid works.Freemium also works.

Free 2 Play. Smurfville.

Paymium, also good.

Wrapping up

Kids have far higher quality expectations than adults (and app designers) give them credit for.

Soft approach to monetization.

Make children laugh.