Choose Health DelawareImplementation Status Update

Presented to the Delaware Health Care Commission

October 10, 2013

Enrollment opens

•Open enrollment began October 1st

•Despite the government shutdown and website capacity issues, Delaware is moving forward to educate, inform, and prepare people to enroll.

•People have until Dec. 15th to sign up for coverage beginning January 1st and open enrollment goes until March 31, 2014.

Consumer Assistance

Marketplace Guide Program

•Marketplace Guides have been actively conducting outreach activities across the state. As of 10/9:

• 194 outreach activities have been held

• Approximately 1,000 consumers have been reached

• Guides have been assisting consumers in understanding options and eligibility, and in many cases, creating Marketplace accounts

Marketplace Guide Program Ramp-up

•Guides are available to assist consumers in person and at a time and location convenient for the consumer

•All organizations have employed bilingual Guides. In- person assistance is available in English, Spanish and Haitian Creole and other language services are available via phone

•Contact information for the Guide organizations is available on ChooseHealthDE.com

Marketplace Guide Program

•Of the anticipated 68 FTE Marketplace Guides, approximately half have achieved full certification and are therefore able to help consumers to apply for and enroll in coverage

•The remaining Guide candidates are actively pursuing certification. The Federal government shutdown has resulted in a slowing of the process due to delays in processing Federal background checks

•All fully certified Guides will carry identification badges that let the consumer know that they are qualified to provide assistance

Communications and Outreach

URL: ChooseHealthDE.com

Website Visits and Topline Stats

Topline Stats VisitsPages /

VisitAvg. Visit Duration

% New Visits

Bounce Rate

July 1,513 3.8 2:30 77.53% 55.45%August 14,755 2.8 1:19 82.73% 65.75%September 45,913 3.4 1:47 72.20% 61.65%October* 17,862 4.6 3:11 65.52% 29.47%Total 80,043 3.7 2:12 74.50% 53.08%*up to 10/8

Traffic Drivers to the Site

A Traffic Driver is anything that drives traffic to ChooseHealthDE.com.

•Direct Traffic: traffic from people typing in the URL directly into their browser.•Referral: traffic driven from a link posted on another site.•Organic Search: traffic driven from a search engine, like Google or Bing (non-paid).•Paid Search: traffic driven from cost-per-click (CPC) ads hosted by Google.•Media: traffic driven by paid media efforts (banner ads, email campaigns, QR codes).

*Traffic data includes launch (July 1, 13-Oct. 8, 2012).

October data only includes Oct.1-8.

Earned Media: Interviews, Phone Banks and more…

• TV coverage from WBOC, WITN, WKYW, WHYY

• Radio interviews with WDDE, WDEL, WXDE, WGMD

• Interviews for print publications: The News Journal, Delaware State News, El Tiempo Hispano

• Coverage from local and national online news websites

• Speakers Bureau: Almost 30 presentations to various stakeholder groups statewide

Mass Media: Phase II

• TV• Billboards• Mall signs• Transit ads• Bar coasters• Displays • Radio (English/Spanish)• Print ads (English/Spanish)• Cash jackets (English/Spanish)• Digital media (English/Spanish)

Coaster

TV Spots