Chris Garrett Non Profit Presentation

Post on 08-May-2015

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description

Presentation by Chris Garrett about the use of blogging by charities and how to get started

transcript

QuickTime™ and a decompressor

are needed to see this picture. What Are Blogs Good For?

What Are Blogs Good For?Chris Garrett

QuickTime™ and a decompressor

are needed to see this picture. What Are Blogs Good For?

Why Blog?

• Attract• Inform/Insights (in both directions)• Interact• Retain• Energize• Recruit

QuickTime™ and a decompressor

are needed to see this picture. What Are Blogs Good For?

Attract, Retain, Recruit

BLOG

EmailRSSTwitterReferral

ForwardsRe-tweets

EmailRSSTwitter

SEOSocialLinks

PR

QuickTime™ and a decompressor

are needed to see this picture. What Are Blogs Good For?

Social Media Journey

• Take your audienceTake your audience on a journey on a journey

Visitor

Return Visitor

Subscriber

“Converted”

Advocate

QuickTime™ and a decompressor

are needed to see this picture. What Are Blogs Good For?

What You Need to Blog?What You Need to Blog?

• A blog :)• Patience.• Practice.• Perseverance.• … and Other People.

QuickTime™ and a decompressor

are needed to see this picture. What Are Blogs Good For?

Audience & Community

QuickTime™ and a decompressor

are needed to see this picture. What Are Blogs Good For?

Your Uniqueness

QuickTime™ and a decompressor

are needed to see this picture.

QuickTime™ and a decompressor

are needed to see this picture. What Are Blogs Good For?

BrandingBranding

Your Brand Here

QuickTime™ and a decompressor

are needed to see this picture. What Are Blogs Good For?

Content & Writing

What you know

What readers want

Blog This

QuickTime™ and a decompressor

are needed to see this picture. What Are Blogs Good For?

Traffic & SEOTraffic & SEO

QuickTime™ and a decompressor

are needed to see this picture. What Are Blogs Good For?

Networking

QuickTime™ and a decompressor

are needed to see this picture.

QuickTime™ and a decompressor

are needed to see this picture. What Are Blogs Good For?

Building a Blog & Tech Stuff

QuickTime™ and a decompressor

are needed to see this picture. What Are Blogs Good For?

QuickTime™ and a decompressor

are needed to see this picture.

Productivity

QuickTime™ and a decompressor

are needed to see this picture. What Are Blogs Good For?

Decide:

1. Team - Who does what? When?

2. Schedule - Dedicate resources

3. Topics - Build your topic bank

4. Drafts - Create “panic posts”

5. Workflow - Tighten your routine

QuickTime™ and a decompressor

are needed to see this picture. What Are Blogs Good For?

Questions?